Design So many innovations, but it still fits perfectly in your hand.

Any way you look at it, iPad mini 3 is pretty amazing. It has a stunning 7.9‑inch Retina display, an incredibly powerful A7 chip, advanced wireless technologies, and Touch ID. Yet it’s still thin and light. So while you can do even more, you won’t feel like you’re holding any more.

We maximized the inside. The outside is still mini.

iPad mini was designed to be a concentration, rather than a reduction, of iPad. It’s small. But when you use it, it doesn’t feel small. In addition to the Retina display, we packed in a tremendous amount of power and capability. And yet iPad mini remains the perfect mini size. That’s because we engineered its components to be as thin and light as possible. It feels like an iPad in every way — only it’s mini.

A beautiful 7.9-inch Retina display. The difference has never been clearer.

iPad mini is amazing to hold. And behold. Every photo is incredibly detailed and vibrant, and every line of text is remarkably crisp and clear. With higher resolution than an HDTV, the gorgeous Retina display is a feast for the eyes.

2048×1536 Native resolution
3.1 Million pixels
326 Pixels per inch

How do 3 million pixels fit into 7.9 inches? Brilliantly.

To make the Retina display in iPad mini incredibly sharp and vivid, we had to find a way to pack every one of the 3.1 million pixels from the 9.7-inch iPad into a 7.9-inch display. Every pixel in a display has multiple signals telling it when to light up. And with a 2048-by-1536-resolution display, more pixels and more signals are placed closer together on the same plane, so signals can get crossed and image quality can suffer. To make sure everything on iPad mini looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. In the end, the pixel density jumped to 326 pixels per inch — so dense the human eye can’t distinguish individual pixels — making everything look incredibly detailed, vibrant, and razor sharp.

2048×1536 Native resolution
3.1 Million pixels
326 Pixels per inch

As impressive on the outside as it is on the inside.

Something that performs this beautifully deserves an equally beautiful finish. iPad mini comes in silver, space gray, and for the first time, gold.

Designed to have a big impact on the world. Not the environment.

We’re always thinking about the impact our products have on the world. And we know that impact continues after the end of a product’s useful life. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we go to great lengths to exclude harmful toxins from our components.

iPad mini 3 is a perfect example. The aluminum enclosure is highly recyclable. And every iPad mini is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. So we actually disassemble our products into individual components and materials in our Cupertino lab. Then we test those components using a variety of methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we make meets our environmental standards.

Learn more about Apple’s environmental responsibility
Mercury-free LCD display
Arsenic-free display glass
BFR-free
PVC-free
Recyclable aluminum enclosure