This page is intended to help you get the most out of your partnership with the Apple Store and optimise your income.

You will need to implement graphical elements and/or text links to generate sales and, therefore, receive your commission. The way you set up these links to the Apple Store is critical and will increase your conversion rate, if done correctly. Here are some tips about how to maximise your conversion rate.

 

Types of possible links to the Apple Store:

  • Generic banners: these banners display a generic message about the Apple Store and will allow you to make your visitors aware of the Apple Store
  • Banners with a specific message: available in various formats and highlighting a specific product/offer, these banners will allow you to focus visitors' attention on a specific product/offer and to show a selection of available solutions on the Apple Store
  • Integrated stores: you have the possibility to implement "stores" in your website. These integrated stores will display a specific Apple product with a selection of available related accessories to your visitors. These stores will allow your visitors to know about Apple integrated solutions and give them a real idea of what is available on the Apple Store
  • Text links: text links give your visitors advice about an Apple product. They have the best conversion rate because they are directly integrated in your website content.

 

Updating your message

Updating the product links on your site is a guarantee of success. Anything new will catch the eye of your visitors and new products will be more attractive to your regular visitors.

You will receive an e-mail from dgm containing direct links as soon as new products or new promotions become available.

Make sure you update the links and banners on your site as soon as possible, ensuring your site is always associated with the latest Apple innovations.

 

Targetting the right audience

As much as possible, adapt the banners and text links to the interests of your site's target audience.

The more highly targetted the banner, the better the click-through rate. For example, if a lot of architects visit your site, offer them hardware and software designed for their use, such as the Power Mac G5. Try and find the solutions that best match the profile of your visitors. The Apple site is a perfect source of information for this process.

Apple provides you with various graphical elements available on the dgm platform, organised around 3 topics:

New products

In this category, you will find graphical elements for all our latest products and bestsellers, automatically updated as new products arrive.

iPod Music

The world's coolest digital music player simply deserved its own family of graphical elements. You will find in this category all the banners supporting the iPod.

General Elements

We understand some sites want to target a larger audience and don't use product specific banners. With this category, promote the entire Apple Store.

 

Conclusion

This is a brief summary of some of the commonly used techniques on the Web. It's up to you to devise your own way of optimising your income. If you do not take time to think about how to implement this program in your website, your conversion rate will be very low, as will be your commissions. Please do not hesitate to contact us should you require any further information.