Long ago—say, last decade—“going to work” meant sitting at a desk in an office from morning till evening. For many, this approach was restrictive, inspiration-killing and difficult to integrate with meetings, travel, family obligations and generally having a life.
With the mobile business tools available today, the question isn’t “what can you do away from your office,” but “what can’t you do?”
Things have changed. With mobile tools such as Apple’s MacBook, MacBook Pro and Mac Book Air, business users can accomplish a dazzling array of tasks in an equally dazzling array of settings.
The latest generation of Apple notebooks, with their lightning-fast Intel Core Duo 2 processors are portable powerhouses whose computing capabilities are comparable to many current desktop systems.
They can run both Apple OS X and Microsoft Windows and handle even processor-intensive tasks up to 60% faster than the original Core Duo-based MacBook Pro.
With up to 4 GB of memory and hard drives up to 250 GB, these notebooks make it possible to get real work done anywhere.
Flexibility = Productivity
These days it’s hard to find a successful professional who doesn’t do at least some work on a notebook. You can bring your own virtual office to a client, manage complex projects on the road, work flexible hours or telecommute from a remote location. Having more say in the when and where of work can translate into greater productivity, less burnout and more creative business solutions.
Mark Bolick, of San Francisco textile design firm India Rose, is another MacBook Pro fan. “99% of my time is spent on my MacBook Pro,” he says. “Mobile technology has liberated us from the horrors of being chained to a cubicle for 50 hours a week. My wife and I are constantly toggling between work and family. It’s nice to have the option of staying home with the baby and slipping in some work!”
Dr. Joseph Borelli, Jr., is President and Medical Director of MRI at Belfair, a magnetic resonance imaging facility in Bluffton, South Carolina. He uses a MacBook for much of his computer work.
“In the fast-paced healthcare industry, there are ever-greater demands on productivity,” Borelli notes. “Physicians and healthcare executives need to stay in touch with colleagues, patients and staff—and using OS X Leopard on Apple's best-in-class notebooks makes the transition between office, hotel room and convention center seamless.”
At Los Angeles-based Slopecycle, a company that designs and manufactures “bike boards” for the winter sports market, Apple notebooks are equally important.
“My mobile setup is a 15” MacBook Pro,” says Frank Aguilar, Slopecycle’s Director of Marketing and Brand Management. “Our day-to-day business tasks are easily 80% notebook—things like email, spreadsheets, PowerPoint presentations and proposals. Now that wireless mobility surrounds us, the days of waiting to get to the office to complete a task are odd to even contemplate.”
“Our mobile office is sometimes in a condo at the base of a gondola lift,” says Aguilar (Slopecycle). “The Apple MacBook Pro’s processing power and speed allow us to carry a mobile graphics station anywhere—it’s a vital instrument in executing our marketing goals. I’ve shot digital stills of our pro riders direct to my notebook at over 10,000 feet and uploaded them to our website gallery and I’ve negotiated a distribution deal via email while driving through a Utah winter landscape, with stellar success!”
“There is a real opportunity to work more efficiently, effectively and productively by simply having the option to work anywhere, any time,” adds Bolick (India Rose). “I am a much happier person simply because I lead a more organic and fluid life, balancing work and family.”
Keeping business commitments aligned with the rest of life will always be a challenge. But with powerful, portable devices like the MacBook, MacBook Pro, MacBook Air and iPhone, you’ve got a mobile office that’s up to the job, no matter where the job takes you.
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