iPhone 4

This changes everything. Again.

FaceTime

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With just a tap you can wave hello to your kids, share a smile from across the globe or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 or to the new iPod touch over Wi-Fi. And it works right out of the box. No other phone makes staying in touch this much fun.

Retina Display

The Retina display on iPhone 4 is the sharpest, most vibrant, highest-resolution phone screen ever, with four times the pixel count of previous iPhone models. In fact, the pixel density is so high that the human eye is unable to distinguish individual pixels. Which makes text amazingly crisp and images stunningly sharp.

Multitasking

iPhone 4 introduces a whole new way of multitasking. Now you can run your favourite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.* This smarter approach to multitasking is available only on iPhone.

* Multitasking is available with apps that have been developed
to work with iOS 4.

HD Video Recording and Editing

Shoot your own films in high definition. Capture impressive video even in low-light settings, thanks to the advanced backside illumination sensor and built-in LED light. Then edit and create your own mini-masterpiece right on iPhone 4 using the new iMovie app — with Apple-designed themes, titles and transitions. It's now available on the App Store.

5-Megapixel Camera with LED Flash

Take beautiful, detailed photos with the new 5-megapixel camera with built-in LED flash. The advanced backside illumination sensor captures great pictures even in low light. And the new front-facing camera makes it easy to take self-portraits.

iBooks

The iBooks app is now available as a free download for iPhone, so you can read your favourite books anywhere. On iPhone 4, the high-resolution Retina display renders every page beautifully. Vibrant colours, rich illustrations and crisp, sharp text make reading a pleasure.

App Store

Every app you download from the App Store makes your iPhone do even more. And with hundreds of thousands of apps to choose from, we mean a whole lot more. Enter the App Store to shop for amazing apps in almost every category: games, lifestyle, social networking and education, for starters. Many apps are even free.