Parental Persuasion
Ten Things Mum and Dad Should Know
1. A Mac is the perfect computer for life on campus.
With a Mac, students have a competitive edge. Thats because they are more productive, more creative, and more connected to their academic life. With a bulletproof operating system, the ability to integrate effortlessly with Windows PCs, and digital media software, a Mac is also available to every student at a special education discount. What more could you ask for?
2. Microsoft Office runs on a Mac.
A Mac can run everything a student needs to be productive: Microsoft Word, Excel, PowerPoint, and Entourage. In fact, Microsoft has put additional features in the Mac versions that dont exist on Windows. For more information on Microsofts products check out www.mactopia.com.
3. Learning on a Mac prepares students for the real world.
A Mac can help a student thrive. Mac OS X is based on industry standards, which means students learn skills that can be used on any operating system. More important, the Mac provides the freedom to innovate. Instead of worrying about fitting in, students can choose the platform that allows the greatest professional and personal expression, flexibility, and growth. And if you need special help, Mac OS X offers innovative solutions for those with vision, hearing, or other disabilities, ensuring that everyone can have a computing experience.
4. Apple offers industry-leading support.
Every Mac comes with 90 days of toll-free phone support and a one-year limited warranty. In 2006, Apples warranty was rated number one for the fifth year running. And Apple is the only company that can provide hardware, software, and operating system support in one phone call. Students can even extend the toll-free phone support for up to three years with the AppleCare Protection Plan. Many campuses also have knowledgeable Mac service.
5. Students save cash on every Apple product.
Students enrolled in higher education institutions are eligible for substantial discounts on Apple hardware and software. For details on discounts extended to students, visit the Apple Store for Education, and be sure to check with the local campus computer store.
6. A Mac is loaded with everything you need.
When comparing prices with our competitors, make sure the Windows machine youre pricing has the same features. Take a look at the extensive list of software and hardware included on a Mac before drawing any conclusions. iLife, Apples award-winning suite of digital media applications including iPhoto, iMovie HD, iDVD, GarageBand, and iWeb,1 is pre-loaded on every Mac. For similar applications on a PC, youd have to spend hundreds of dollars.
7. iPod is a learning device.
iPod is more than just a music player. Students can use iPod and Griffins iTalk voice recorder to record class lectures, keep track of their appointments with a built-in calendar, and back up on gigabytes of hard drive space. Plus iTunes2 is more than just music. In addition to having instant access to countless songs, iTunes users can search for the best podcasts on the planet.
8. The Mac now has Intel inside.
Faster processing speeds, longer battery life, better compatibility. All of this is made possible by Apples partnership with Intel, announced in 2005. Every MacBook Pro, iMac, and Mac mini ships with an Intel chip inside, delivering high performance and exceptional value.
9. Apple notebooks are the best way to connect.
Mobility, particularly in the age of wireless connectivity, is central to campus computing lifestyles. And while a desktop system will certainly do the trick, most students find that the freedom and flexibility of a notebook computer serves them better. A quick glance at the competition reveals that MacBook, MacBook Air and MacBook Pro are the best wireless notebooks in the industry.
10. Apple is happy to answer any questions you have.
You can visit any Apple authorised campus computer store to test-drive the latest Apple technology. Were sure youll agree that the Mac gives students the competitive edge to get ahead.

