Apple, Inc. Press Releases

Apple’s App Store Marks Historic 50 Billionth Download

Thu, 16 May 2013 12:30:00 +0000

CUPERTINO, California―16 May, 2013―Apple® today announced that customers have downloaded over 50 billion apps* from the revolutionary App Store℠. Customers are downloading more than 800 apps per second at a rate of over two billion apps per month on the App Store. The 50 billionth app was Say the Same Thing by Space Inch, LLC, which was downloaded by Brandon Ashmore from Mentor, Ohio who received a $10,000 App Store Gift Card to commemorate this historic milestone.

“Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years.”

The App Store opened in July 2008 with 500 apps. Since its introduction, Apple’s incredible developer community has created an app for doing almost everything imaginable on an iPhone®, iPad® and iPod touch®.

“We were blown away with our success on the App Store back in 2008,” said Rich Riley, CEO of Shazam. “And almost five years later we continue to be amazed with how much people love using Shazam on their iPhone or iPad. With the App Store, we can effortlessly provide users with updates that give them great new features while making it easy for new users to discover and download Shazam for themselves.”

“We started our company in 2008 as three friends focused on creating great educational apps for our children,” said Caroline Hu Flexer, co-founder of Duck Duck Moose. “The App Store brought ‘Wheels on the Bus’ to the world in a big way. Sixteen apps later, a fan base of millions of parents, children and educators and a growing company with 20 full-time employees, we couldn’t be happier with our success.”

“The App Store has been integral in getting us into the hands of millions of iOS users and has transformed our business,” said Elizabeth Francis, Chief Marketing Officer of Gilt.com. “Our apps allow our members to access their favourite sales on Gilt every day, anytime, anywhere. App Store customers have proven to be a loyal shopper base and have been influential in making Gilt the globally recognised brand it is today.”

The revolutionary App Store offers more than 850,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 350,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.

*50 billion unique downloads excluding re-downloads and updates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8264

Apple Reports Second Quarter Results

Wed, 24 Apr 2013 20:30:00 +0000

CUPERTINO, California—April 23, 2013—Apple® today announced financial results for its fiscal 2013 second quarter ended March 30, 2013. The Company posted quarterly revenue of $43.6 billion and quarterly net profit of $9.5 billion, or $10.09 per diluted share. These results compare to revenue of $39.2 billion and net profit of $11.6 billion, or $12.30 per diluted share, in the year-ago quarter. Gross margin was 37.5 percent compared to 47.4 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

The Company sold 37.4 million iPhones in the quarter, compared to 35.1 million in the year-ago quarter. Apple also sold 19.5 million iPads during the quarter, compared to 11.8 million in the year-ago quarter. The Company sold just under 4 million Macs, compared to 4 million in the year-ago quarter.

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. “Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.”

“Our cash generation remains very strong, with $12.5 billion in cash flow from operations during the quarter and an ending cash balance of $145 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2013 third quarter:

revenue between $33.5 billion and $35.5 billion
gross margin between 36 percent and 37 percent
operating expenses between $3.85 billion and $3.95 billion
other income/(expense) of $300 million
tax rate of 26%

Apple will provide live streaming of its Q2 2013 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2013 at www.apple.com/quicktime/qtv/earningsq213. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple More than Doubles Capital Return Program

Wed, 24 Apr 2013 20:30:00 +0000

CUPERTINO, California—April 23, 2013—Apple® today announced that its Board of Directors has authorized a significant increase to the Company’s program to return capital to shareholders. The Company expects to utilize a total of $100 billion of cash under the expanded program by the end of calendar 2015. This represents a $55 billion increase to the program announced last year and translates to an average rate of $30 billion per year from the time of the first dividend payment in August 2012 through December 2015.

As part of this program, the Board has increased its share repurchase authorization to $60 billion from the $10 billion level announced last year. This is the largest single share repurchase authorization in history and is expected to be executed by the end of calendar 2015. Apple also expects to utilize about $1 billion annually to net-share-settle vesting restricted stock units.

Additionally, the Board has approved a 15% increase in the Company’s quarterly dividend and today has declared a dividend of $3.05 per common share, payable on May 16, 2013 to shareholders of record as of the close of business on May 13, 2013. Apple is among the largest dividend payers in the world, with annual payments of about $11 billion.

In conjunction with the expanded return of capital program, the Company plans to borrow and expects to announce more details about this in the near future.

The management team and Board of Directors will continue to review each element of the capital return program on an annual basis.

“We are very fortunate to be in a position to more than double the size of the capital return program we announced last year,” said Tim Cook, Apple’s CEO. “We believe so strongly that repurchasing our shares represents an attractive use of our capital that we have dedicated the vast majority of the increase in our capital return program to share repurchases.”

“We will continue to return capital to shareholders through dividends, share repurchases, and cash used to net-share-settle vesting RSUs,” said Peter Oppenheimer, Apple’s CFO. “We continue to generate cash in excess of our needs to operate the business, invest in our future, and maintain flexibility to take advantage of strategic opportunities.”

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends, share repurchases, and borrowing. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple Worldwide Developers Conference to Kick Off June 10 in San Francisco

Wed, 24 Apr 2013 12:30:00 +0000

CUPERTINO, California—April 24, 2013—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 10 through June 14 at San Francisco’s Moscone West. At the five-day conference, developers from around the world will learn about the future of iOS and OS X®, enabling them to create incredible new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store℠ and Mac® App Store. Tickets for this year’s WWDC go on sale Thursday, April 25 at 10 a.m. PDT.

“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”

WWDC 2013 activities include:

More than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;
more than 1,000 Apple engineers supporting over 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
the latest innovations, features and capabilities of iOS and OS X, and how to enhance an app's functionality, performance, quality and design;
the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
Apple Design Awards which recognize iPhone®, iPad® and Mac apps that demonstrate technical excellence, innovation and outstanding design.

To purchase tickets, get updates and more information, developers can go to the WWDC website (developer.apple.com/wwdc).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

iTunes U Content Tops One Billion Downloads

Fri, 1 Mar 2013 10:30:00 +0000

CUPERTINO, California―1 March, 2013―Apple® today announced that iTunes U® content downloads have topped one billion. iTunes U features the world’s largest online catalog of free educational content from top schools and prominent libraries, museums and organisations helping educators create courses including lectures, assignments, books, quizzes and more for iOS users around the world.

“It’s inspiring to see what educators and students of all types are doing with iTunes U,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “With the incredible content offered on iTunes U, students can learn like never before―there are now iTunes U courses with more than 250,000 students enrolled in them, which is a phenomenal shift in the way we teach and learn.”

More than 1,200 universities and colleges, and 1,200 K-12 schools and districts host over 2,500 public and thousands of private courses encompassing the arts, sciences, health and medicine, education, business and more. Leading universities including Duke, Yale, Cambridge, MIT and Oxford continue to extend their reach by enrolling more than 100,000 students in single iTunes U courses, with Stanford University and The Open University each surpassing 60 million content downloads. The Ohio State University’s Matthew “Dr. Fus” Stoltzfus’ General Chemistry course enrolled over 100,000 iTunes U students in the first year it was offered.

“The interest my iTunes U course receives from non-college students is overwhelming,” said Professor Stoltzfus. “I’ve been working with high school teachers who use my iTunes U material to prepare to teach their own classes, high school students all over the world who are leveraging the course to tutor their fellow classmates, even retirees who download my iTunes U course to stay intellectually active.”

Over 60 percent of iTunes U app downloads originate from outside the US, giving schools of any size the ability to share their content with a worldwide audience. The unmatched global reach of iTunes U gives educators, like University of California, Irvine Professor Dan Stokols, international recognition and acclaim in their fields.

“Because of iTunes U, I have been able to introduce students and colleagues in China to research on the links between chronic multi-tasking, information overload and stress; discuss research publications and degree programs with students in Europe; and exchange information about the influence of neighborhood design on community levels of physical activity and obesity with students in Australia,” said Professor Stokols, whose Environmental Psychology course enrolls over 170,000 students on iTunes U. “The opportunity to impact so many students who are gaining interest in environmental psychology by taking my free course on iTunes U has been highly rewarding and gratifying for me as an educator and learner.”

“I see success unfolding before me on a daily basis,” says Chrissy Boydstun, a teacher from Mansfield Independent School District in Texas which provides each of their over 10,000 high school students and faculty with an iPad®. “Students are engaged and working hard as they use the incredible amount of information at their fingertips in a way that is meaningful and impactful. I love the way iTunes U provides a roadmap to take students beyond what a typical lesson or lecture could achieve.”

Educators can create iTunes U courses in 30 countries including recent additions: Brazil, South Korea, Turkey and United Arab Emirates. These courses, and other education content, can be accessed via the iTunes U app in 155 countries. In addition to thousands of individual iTunes U learning materials, over 75,000 educational apps are now available for iOS devices on the App Store℠. Additionally, with the free iBooks® Author app on the Mac® App Store, writers and publishers continue to bring ideas and stories to life sharing more than 10,000 original Multi-Touch™ books with the world.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Apple Updates Processors & Prices of MacBook Pro with Retina Display

Thu, 14 Feb 2013 06:30:00 +0000

CUPERTINO, California—14 February, 2013—Apple® is making the MacBook Pro® with Retina® display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at A$1,649 inc. GST (recommended retail price) for 128GB of flash, and A$1,849 inc. GST (recommended retail price) for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air® with 256GB of flash has a new lower price of A$1,549 inc. GST (recommended retail price).

The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivalled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.

Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/au/macbook-pro and www.apple.com/au/macbookair.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+ 61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+ 61 2 8987 8230

iTunes Store Sets New Record with 25 Billion Songs Sold

Wed, 6 Feb 2013 16:00:00 +0000

CUPERTINO, California―February 6, 2013―Apple® today announced that music fans have purchased and downloaded more than 25 billion songs from the iTunes Store® (www.itunes.com), the world’s most popular online music, TV and movie store. The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes® Gift Card.

“We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.”

“In a lot of ways, iTunes has leveled the playing field for musicians. Whether you’re unsigned, indie, major, whatever—it’s the place most people go to buy digital music,” said Wesley Schultz, guitarist and lead vocalist of The Lumineers. “iTunes doesn’t exclude any musicians simply because they’re not yet established or popular.”

The iTunes Store is the world’s most popular music store with a catalog of over 26 million songs and over 25 billion songs downloaded, and is available in 119 countries. The iTunes Store is the best way for iPhone®, iPad®, iPod®, Mac® and PC users to legally discover, purchase and download music online. All music on the iTunes Store comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio virtually indistinguishable from the original recordings. iTunes in the Cloud lets you download your previously purchased iTunes music to your devices at no additional cost, and new music purchases can be downloaded automatically to your iOS devices.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Apple Increases iPad with Retina Display to 128GB

Wed, 30 Jan 2013 13:30:00 +0000

CUPERTINO, California―30 January, 2013―Apple® today announced a 128GB* version of the fourth generation iPad® with Retina® display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps.

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilising large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork® users, and customers who rely on other incredible apps like Global Apptitude for analysing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.

“Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”

“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionised recording for audio professionals allowing artists to record anywhere.”

“The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.”

The fourth generation iPad features a gorgeous 9.7-inch Retina display, Apple-designed A6X chip, FaceTime® HD camera, iOS 6.1 and ultrafast wireless performance**. iOS 6.1 includes support for additional LTE networks around the world***, and iTunes Match℠ subscribers can download individual songs to their iOS devices from iCloud®.

iPad runs over 800,000 apps available on the App Store℠, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore℠.

Pricing & Availability
The new 128GB versions of the fourth generation iPad will be available starting Tuesday, 5 February, in black or white, for a recommended retail price of A$869 inc. GST for the iPad with Wi-Fi model and A$1,009 inc. GST for the iPad with Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through the Apple Online Store (www.apple.com/au), Apple retail stores and select Apple Authorised Resellers.

*1GB = 1 billion bytes; actual formatted capacity less.
**Network speeds are dependent on carrier networks. Check with your carrier for details.
*** Information about LTE carriers can be found at www.apple.com/ipad/LTE.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com

+61 2 8987 8674

Vispi Bhopti
Apple
vispi@apple.com
-61 2 8987 8278

Apple Reports Record Results

Wed, 23 Jan 2013 21:30:00 +0000

CUPERTINO, California—January 23, 2013—Apple® today announced financial results for its 13-week fiscal 2013 first quarter ended December 29, 2012. The Company posted record quarterly revenue of $54.5 billion and record quarterly net profit of $13.1 billion, or $13.81 per diluted share. These results compare to revenue of $46.3 billion and net profit of $13.1 billion, or $13.87 per diluted share, in the 14-week year-ago quarter. Gross margin was 38.6 percent compared to 44.7 percent in the year-ago quarter. International sales accounted for 61 percent of the quarter’s revenue.

Average weekly revenue was $4.2 billion in the quarter compared to $3.3 billion in the year-ago quarter.

The Company sold a record 47.8 million iPhones in the quarter, compared to 37 million in the year-ago quarter. Apple also sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter. The Company sold 4.1 million Macs, compared to 5.2 million in the year-ago quarter. Apple sold 12.7 million iPods in the quarter, compared to 15.4 million in the year-ago quarter.

Apple’s Board of Directors has declared a cash dividend of $2.65 per share of the Company’s common stock. The dividend is payable on February 14, 2013, to shareholders of record as of the close of business on February 11, 2013.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

“We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “We established new all-time quarterly records for iPhone and iPad sales, significantly broadened our ecosystem, and generated Apple’s highest quarterly revenue ever.”

Apple is providing the following guidance for its fiscal 2013 second quarter:

• revenue between $41 billion and $43 billion
• gross margin between 37.5 percent and 38.5 percent
• operating expenses between $3.8 billion and $3.9 billion
• other income/(expense) of $350 million
• tax rate of 26%

Apple will provide live streaming of its Q1 2013 financial results conference call beginning at 2:00 p.m. PST on January 23, 2013 at www.apple.com/quicktime/qtv/earningsq113. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, and its Form 10-Q for the quarter ended December 29, 2012 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

App Store Tops 40 Billion Downloads with Almost Half in 2012

Tue, 8 Jan 2013 13:30:00 +0000

CUPERTINO, California ― 8 January, 2013 ― Apple® today announced that customers have downloaded over 40 billion apps*, with nearly 20 billion in 2012 alone. The App Store℠ has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month. Apple’s incredible developer community has created over 775,000 apps for iPhone®, iPad® and iPod touch® users worldwide, and developers have been paid over seven billion US dollars by Apple.

“It has been an incredible year for the iOS developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Developers have made over seven billion US dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world.”

In 2012, the husband and wife team at Imangi Studios saw their game Temple Run downloaded more than 75 million times; Backflip Studios and Supercell, two emerging game development studios, brought in over USD$100 million combined for their leading freemium titles DragonVale and Clash of Clans; and emerging services including Uber, Flipboard, HotelTonight, and AirBnB attracted millions of users on iOS. Companies including Electronic Arts, Ubisoft, Autodesk, Marvel and Major League Baseball continued to expand their iOS offerings, while developers like JJ Abrams’ Bad Robot Interactive and Bottle Rocket Apps continued to push the boundaries of what iOS apps can do.

“The success of our game Temple Run in 2012 was nothing short of astonishing,” said Keith Shepherd, co-founder of Imangi Studios. “We were simply looking to create a game that was fun and easy to play, but once it hit the App Store, the game took off. This past year, we saw more than 75 million downloads of Temple Run on iOS.”

“Our success on iOS has been incredible,” said Samir Hanna, vice president of Consumer Products for Autodesk. “We set off with the modest goal of bringing SketchBook to iPhone users as a way of introducing them to Autodesk. Fast forward three years, we now offer 20 apps to iOS users that have achieved more than 50 million downloads, and we continue to roll out new creativity and design tools that appeal to both professionals and consumers.”

“The App Store provided us with opportunities beyond our wildest dreams,” said Bad Robot Interactive’s JJ Abrams. “Our app Action Movie FX was designed to bring Hollywood special effects to anyone’s self-made video, whether that be on an iPhone, iPad or iPod touch, and we’re just thrilled that millions of fans around the world were as excited as we were about the possibilities that this app brings.”

“Bottle Rocket Apps now employs over 100 full-time employees, dedicated to nothing but building great apps,” said Calvin Carter, president of Bottle Rocket Apps. “In my 20 plus years in technology, I have never seen such a vibrant marketplace for software like the App Store.”

Apple offers developers a wealth of resources and tools to help them make great apps, plus a robust ecosystem and marketplace which provide customers a safe and easy way to discover them. Apple also provides developers great ways to monetise apps including in-app purchase, subscriptions and advertising, and helps market and support developer efforts in the App Store and beyond.

The revolutionary App Store offers more than 775,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 300,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.

*40 billion unique downloads excluding re-downloads and updates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

David Sims

Apple

dsims@apple.com

+61 2 8987 8674

Vispi Bhopti

Apple

vispi@apple.com

+61 2 8987 8278

Apple Launches iTunes Store in Russia, Turkey, India, South Africa & 52 Additional Countries Today

Tue, 4 Dec 2012 12:01:00 +0000

MOSCOW—4 December, 2012—Apple® today announced the launch of the iTunes Store® in Russia, Turkey, India, South Africa and 52 additional countries featuring an incredible selection of local and international music from all the major labels and thousands of independent labels. The iTunes Store features local artists including Elka in Russia, Sezen Aksu in Turkey, AR Rahman in India, and Zahara in South Africa, international artists including The Beatles, Taylor Swift and Coldplay, and world-renowned classical musicians including Lang Lang, Yo Yo Ma and Yuja Wang. Customers can choose from over 20 million songs available to purchase and download on the iTunes Store.

Movie fans can choose from a wide selection of films available for rent or purchase from the iTunes Store, with many available in stunning HD, from major studios including 20th Century Fox, Sony Pictures Home Entertainment, The Walt Disney Studios and Warner Bros. Pictures, as well as leading local distributors.*

The iTunes Store is available in 119 countries and is the best way for iPhone®, iPad®, iPod®, Mac® and PC users to legally discover, purchase and download music online. All music on the iTunes Store comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio virtually indistinguishable from the original recordings.

iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from the iTunes Store can gain the same benefits by using iTunes Match℠, a service that stores your entire music library in iCloud® for access at any time, from any iOS device. iTunes Match is available for purchase in the new countries added today.

Customers also have access to the revolutionary App Store℠ with more than 700,000 apps available in 155 countries.

Pricing & Availability
iTunes 11 for Mac and Windows includes the iTunes Store and is available as a free download from apple.com/au/itunes. iTunes Store purchases require a valid credit card with a billing address in country.

*Movies are available today in Russia, Turkey, India and Indonesia, and will be available in select additional countries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

iPhone 5 Arrives in South Korea & More Than 50 Additional Countries in December

Mon, 3 Dec 2012 13:30:00 +0000

CUPERTINO, California — 3 December, 2012 — Apple® today announced iPhone® 5 will be available in South Korea on Friday, 7 December with more than 50 additional countries being added in December, including Indonesia, Malaysia, the Philippines and Vietnam. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing-fast performance; and ultrafast wireless* — all while delivering an even better battery life.**

iPhone 5 is currently available in 47 countries around the world including the US, Australia, Canada, France, Germany, Hong Kong, Japan and the UK. iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system, with over 200 new features including Shared Photo Streams, Facebook integration, the all-new Maps app, Passbook®, and even more Siri® features and languages.

In Australia, iPhone 5 comes in either white and silver or black and slate for a recommended retail price of A$799 for the 16GB model, A$899 for the 32GB model and A$999 for the 64GB model. iPhone 5 is available from the Apple Online Store (www.apple.com/au), Apple’s Retail Stores and selected Apple Authorised Resellers.

iPhone 4S is available for a recommended retail price of A$679 and iPhone 4 is available for a recommended retail price of A$449.

iPhone 5 will be available in South Korea on Friday, 7 December, and on Friday, 14 December in Albania, Antigua and Barbuda, Armenia, the Bahamas, Bahrain, Bolivia, Brazil, Chile, China, Costa Rica, Cyprus, Ecuador, Grenada, Indonesia, Israel, Jamaica, Jordan, Kuwait, Macedonia, Malaysia, Moldova, Montenegro, Panama, Paraguay, the Philippines, Qatar, Russia, Saudi Arabia, South Africa, Taiwan, Turkey, the United Arab Emirates and Venezuela. iPhone 5 will also be available on Friday, 21 December in Barbados, Botswana, Cameroon, the Central African Republic, Egypt, Guinea, Ivory Coast, Kenya, Madagascar, Mali, Mauritius, Morocco, Niger, Senegal, St. Kitts, St. Lucia, St.Vincent and the Grenadines, Tunisia, Uganda and Vietnam.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

iPad mini & iPhone 5 Arrive in China in December

Fri, 30 Nov 2012 13:30:00 +0000

CUPERTINO, California ― 30 November, 2012 ― Apple® today announced the Wi-Fi versions of iPad® mini and fourth-generation iPad with Retina™ display will be available in China on Friday, 7 December, and iPhone® 5 will be available on Friday, 14 December. iPad mini and the new fourth-generation iPad with Retina display are currently available in 42 countries, and iPhone 5 is available in 47 countries, including the US, Australia, Canada, France, Germany, Japan and the UK.

iPad mini is a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third-generation iPad. It features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and 5-megapixel iSight® cameras, ultrafast wireless* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless.* Both iPad mini and the new fourth-generation iPad come with iOS 6.

iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display, an Apple-designed A6 chip for blazing-fast performance, and ultrafast wireless* — all while delivering an even better battery life.** iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including Shared Photo Streams, the all-new Maps app and Passbook®, and even more Siri® features and languages.

iPad mini with Wi-Fi models come in black and slate or white and silver for a recommended retail price of A$369 for the 16GB model, A$479 for the 32GB model and A$589 for the 64GB model. The fourth-generation iPad with Wi-Fi models come in black or white for a recommended retail price of A$539 for the 16GB model, A$649 for the 32GB model and A$759 for the 64GB model. In China, iPad mini and the fourth-generation iPad will be available through the Apple Online Store (www.apple.com/au), selected Apple Authorised Resellers and by reservation from Apple Retail Stores. Reservation requests will be accepted daily from 9 am to 5 pm beginning Thursday, 6 December, for pick-up the following day. Additionally, iPad 2 will be available for a recommended retail price of just A$429.

iPhone 5 comes in either black and slate or white and silver for a recommended retail price of A$799 for the 16GB model, A$899 for the 32GB model and A$999 for the 64GB model. In China, iPhone 5 will be available through the Apple Online Store (www.apple.com/au), selected Apple Authorised Resellers and by reservation from Apple Retail Stores. Reservation requests will be accepted daily from 9 am to 5 pm for pick-up the following day. iPhone 4S is available for a recommended retail price of just A$679 and iPhone 4 is available for a recommended retail price of A$449.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

iMac Available on November 30

Wed, 28 Nov 2012 13:30:00 +0000

CUPERTINO, California ― 28 November 2012 ― Apple® today announced the all-new iMac® will be available on Friday, 30 November. Featuring a stunning design, a brilliant display with reduced reflection, faster processors and an innovative new storage option called Fusion Drive, the new iMac is the most advanced desktop Apple has ever made. The 21.5-inch iMac will be available through the Apple Online Store (www.apple.com/au), Apple’s Retail Stores and selected Apple Authorised Resellers. The 27-inch iMac will be available for order through the Apple Online Store and will begin shipping in December.

Redesigned from the inside out, the new iMac packs high-performance technology into an aluminium and glass enclosure that measures just 5 millimetres thin at its edge and features a re-engineered display that reduces reflection by 75 per cent. All new iMac models include 8GB of 1600MHz memory; a 1TB hard drive; a third-generation quad-core Intel Core i5 processor that can be upgraded to Core i7; and a latest-generation NVIDIA GeForce graphics processor that delivers up to 60 per cent faster performance. Fusion Drive is an innovative new storage option that gives customers the performance of flash and the capacity of a hard drive, by combining 128GB of flash memory with a standard hard drive to create a single storage volume that intelligently manages files, optimising read and write performance.

The 21.5-inch iMac is available with a 2.7GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.2GHz and NVIDIA GeForce GT 640M graphics — for a recommended retail price of A$1,429, or with a 2.9GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GT 650M graphics — for a recommended retail price of A$1,698. The 27-inch iMac is available with a 2.9GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 660M graphics — for a recommended retail price of A$1,999, or with a 3.2GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 675MX graphics — for a recommended retail price of A$2,199.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
02 8987 8670

Fiona Martin
Apple
fmartin@apple.com
02 8987 8230

AC/DC Now on iTunes

Mon, 19 Nov 2012 13:30:00 +0000

NEW YORK and CUPERTINO, California — 19 November 2012 — Columbia Records and Apple® today announced that AC/DC’s entire catalogue is now available digitally for the first time, exclusively on the iTunes Store® worldwide (www.itunes.com/au). From their 1976 debut High Voltage to the seminal classic Back In Black and 2008 smash hit Black Ice, every one of AC/DC’s 16 studio albums — along with four live albums and three compilation albums — are available for the first time ever on the iTunes Store. All tracks are Mastered for iTunes®, and fans can download full albums or simply purchase their favourite individual songs. Fans can also choose from two specially packaged digital compilations: The Complete Collection, which is the complete iTunes-exclusive AC/DC catalogue; and The Collection, which includes all 16 studio albums.

AC/DC’s thunderous, primal rock’n’roll has excited fans for generations, and their raw and rebellious brand of music resonates with the new fans discovering the band every day. AC/DC’s growing legion of fans will now experience the intensity of the band’s music in a way it has never been heard before. AC/DC’s music has been Mastered for iTunes, ensuring it is delivered to listeners with increased audio fidelity, to more closely replicate what the artists, recording engineers and producers intended.

The full catalogue, all Mastered for iTunes, comprises:

Two collections
The Collection (all studio albums for A$149.99)
The Complete Collection (all studio albums, live albums and compilation albums for A$229.99)

Sixteen studio albums
High Voltage (1976)
Dirty Deeds Done Dirt Cheap (1976)
Let There Be Rock (1977)
Powerage (1978)
Highway To Hell (1979)
Back In Black (1980)
For Those About to Rock We Salute You (1981)
Flick of the Switch (1983)
‘74 Jailbreak – EP (1984)
Fly On the Wall (1985)
Who Made Who (1986)
Blow Up Your Video (1988)
The Razors Edge (1990)
Ballbreaker (1995)
Stiff Upper Lip (2000)
Black Ice (2008)

Four live albums
If You Want Blood You’ve Got It (1978)
Live (1992)
Live (Collector’s Edition) (1992)

Three compilation albums
Bonfire (1997)
Backtracks (2009)
Iron Man 2 (soundtrack) (2010)

The iTunes Store is the world’s most popular music store, with a catalogue of over 26 million songs and over 20 billion songs downloaded, and available in 63 countries. The iTunes Store is the best way for iPhone®, iPad®, iPod®, Mac® and PC users to legally discover, purchase and download music online. All music on the iTunes Store comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256-Kbps AAC encoding, for audio virtually indistinguishable from the original recordings. iTunes in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices.

Columbia Records is one of the most respected and successful record labels in the world, and is home to established superstars and exciting new talent. Columbia Records is a wholly owned subsidiary of Sony Music Entertainment. Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of local artists and international superstars. The company boasts a vast catalogue comprising some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.<

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and the iTunes Store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press contacts:
Vispi Bhopti
Apple
vispi@apple.com
+61 (02) 8987 8278

Benny Tarantini
Columbia Records
Benny.Tarantini@SonyMusic.com
+1 (212) 833-5858

Apple Sells Three Million iPads in Three Days

Tue, 6 Nov 2012 13:30:00 +0000

CUPERTINO, California — 6 November, 2012 — Apple® today announced it has sold 3 million iPad® devices in just three days since launching its iPad mini and fourth-generation iPad with Retina display — doubling the previous first-weekend sales milestone of 1.5 million third-generation iPad with Wi-Fi models in March this year. The Wi-Fi + Cellular versions of both iPad mini and iPad with Retina display will ship in a few weeks in the US, and in Australia and many more countries later this year.

“Customers around the world love the new iPad mini and fourth-generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch-weekend record and practically sold out of iPad mini. We’re working hard to build more quickly to meet the incredible demand.”

iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.*

Both iPad mini and iPad with Retina display are available in 34 countries including Australia, the US, Canada, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many pre-orders have been shipped to customers, some are scheduled to ship later this month.

Pricing and Availability
iPad mini with Wi-Fi comes in either white and silver or black and slate, and is available for a recommended retail price of A$369 for the 16GB model, A$479 for the 32GB model and A$589 for the 64GB model. The Wi-Fi–only iPad with Retina display is available in black or white for a recommended retail price of A$539 for the 16GB model, A$649 for the 32GB model and A$759 for the 64GB model. Both iPad mini and iPad with Retina display are available from the Apple Online Store (www.apple.com/au), Apple’s retail stores and selected Apple Authorised Resellers.

Wi-Fi + Cellular models of iPad mini and fourth-generation iPad with Retina display will be available in Australia later this year. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of A$509 for the 16GB model, A$619 for the 32GB model and A$729 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered for a recommended retail price of A$679 for the 16GB model, A$789 for the 32GB model and A$899 for the 64GB model. Additionally, iPad 2 is available at a recommended retail price of A$429 for the 16GB Wi-Fi model and just A$569 for the 16GB Wi-Fi + 3G model, in stores that already sell these models.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Apple Introduces iPad mini

Tue, 23 Oct 2012 18:30:00 +0000

SAN JOSE, California — 24 October, 2012 — Apple® today introduced iPad® mini, a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third-generation iPad. The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance¹ and an incredible 10 hours of battery life² ― every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also announced the fourth-generation iPad featuring a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. Both iPad mini and fourth-generation iPad come with iOS 6, the world’s most advanced mobile operating system with over 200 new features.

“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5-megapixel iSight cameras, and ultrafast wireless ― all while delivering up to 10 hours of battery life.”

iPad mini comes in a beautiful new aluminium and glass design that is just 7.2 millimetres thin and weighs only 308 grams. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 per cent more screen real estate than 7-inch tablets, and up to an astonishing 67 per cent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life.

iPad mini features a front-facing FaceTime HD camera and a 5-megapixel iSight camera on the back, with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilisation and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud’s Shared Photo Streams.

iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps³, which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, so you can browse, download and stream content fast, from wherever you are. iPad mini data plans will be available with no contract so you can sign up for a data plan with your carrier.⁴ The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or another iPad.⁵

The new fourth-generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, and twice the Wi-Fi performance when compared to previous iPad models.

iPad mini and fourth-generation iPad both feature support for the Lightning™ connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards, and VGA or HDMI digital video.6 Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth-generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light grey, dark grey and (PRODUCT) RED for a recommended retail price of A$45.

iPad runs over 700,000 apps available on the App Store℠, including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports newspapers and magazines offered in Newsstand and books available on the iBookstore℠. The iTunes Store® puts the world’s most popular online music, TV and movie store at your fingertips with a catalogue of over 26 million songs and thousands of TV episodes and films. The new iBooks® app for iPad lets users read e-books in over 40 languages. iBooks also lets users experience an entirely new kind of e-book that’s dynamic, engaging and truly interactive. E-books created with Apple’s new iBooks Author offer gorgeous, full-screen e-books with interactive animations, diagrams, photos, videos, customised fonts, mathematical expressions and much more.

Pricing & Availability
iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, 2 November for a recommended retail price of A$369 for the 16GB model, A$479 for the 32GB model and A$589 for the 64GB model. The fourth-generation iPad with Wi-Fi models will also be available on Friday, 2 November, in black or white for a recommended retail price of A$539 for the 16GB model, A$649 for the 32GB model and A$759 for the 64GB model. iPad mini and the fourth-generation iPad will be sold through the Apple Online Store (www.apple.com/au), Apple’s retail stores, and selected Apple Authorised Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

iPad mini with Wi-Fi + Cellular and fourth-generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of A$509 for the 16GB model, A$619 for the 32GB model and A$729 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered at a recommended retail price of A$679 for the 16GB model, A$789 for the 32GB model and A$899 for the 64GB model. Additionally, iPad 2 is available for a recommended retail price of A$429 for the 16GB Wi-Fi model and just A$569 for the 16GB Wi-Fi + 3G model where they are sold now.

Customers can begin pre-ordering all models of iPad mini and all models of the fourth-generation iPad on Friday, 26 October through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.

¹Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³Based on theoretical speeds; actual speeds may vary.
⁴Only available on some carriers.
⁵Personal Hotspot requires a supporting data plan. Customers should check with their carrier for availability.
⁶Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Apple Introduces 13-inch MacBook Pro with Retina Display

Tue, 23 Oct 2012 18:30:00 +0000

SAN JOSE, California — 24 October, 2012 — Apple® today introduced an all-new version of its popular 13-inch MacBook® Pro, featuring a stunning Retina™ display and all-flash storage in a new compact design. At a mere 1.9 centimetres thin and 1.62 kilograms light, the remarkably portable 13-inch MacBook Pro with Retina display is 20 per cent thinner and almost half a kilogram lighter than the current 13-inch MacBook Pro.

“The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented with a new thin and light design, fast flash storage and a gorgeous Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With vivid colours, razor-sharp text and more pixels than anyone else’s 15- or 17-inch notebooks, the Retina display completely changes what you expect from a notebook.”

The new MacBook Pro packs more than 4 million pixels into its 13-inch Retina display, nearly twice the number of pixels as in an HD television. At 227 pixels per inch, the Retina display’s pixel density is so high the human eye is unable to distinguish individual pixels at a normal viewing distance, so images look sharp and text looks like it does on the printed page. With four times the pixels of the current 13-inch MacBook Pro, you can view and edit video in pixel-accurate HD and see a new level of detail in high-resolution images. The 13-inch Retina display uses in-plane switching (IPS) technology for a 178-degree wide viewing angle, and has 75 per cent less reflection and 29 per cent higher contrast than the current generation MacBook Pro.

Featuring flash storage that is up to four times faster than traditional notebook hard drives, the all-new MacBook Pro is extremely responsive, whether it’s waking from sleep or launching your favourite apps.* Fast flash storage combined with the latest Intel dual-core processors gives the 13-inch MacBook Pro with Retina display plenty of power to run your most demanding apps with ease.

The 13-inch MacBook Pro with Retina display features 2.5GHz Intel Core i5 processors with the option to choose faster 2.9GHz Intel Core i7 processors, Intel HD Graphics 4000, 8GB of 1600MHz memory and up to 768GB of flash storage. Two Thunderbolt and two USB 3 ports allow users to connect to multiple displays and high-performance devices, and a new HDMI port offers quick connectivity to an HDTV. The 13-inch MacBook Pro with Retina display also features a FaceTime® HD camera, dual microphones, improved speakers, three-stream 802.11n Wi-Fi, Bluetooth 4.0 and a MagSafe® 2 power port.

The 13-inch MacBook Pro battery delivers up to seven hours of wireless productivity and can remain in standby for up to 30 days.** With the all-new Power Nap feature in OS X® Mountain Lion, your MacBook Pro with Retina display stays up to date while it sleeps. Power Nap automatically refreshes Mail, Contacts, Calendar, Reminders and Photo Stream, and when the notebook is plugged in, downloads software updates and backs up your Mac® using Time Machine®.

Continuing Apple’s commitment to energy efficiency and the environment, the new 13-inch MacBook Pro with Retina display meets stringent ENERGY STAR 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants and are constructed from highly recyclable materials.

The new 13-inch MacBook Pro with Retina display ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone®, iPad® and iPod touch®.

Pricing and Availability
The 13-inch MacBook Pro with Retina display is available with a 2.5GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1GHz, 8GB of memory and 128GB of flash storage starting at a recommended retail price of A$1,899, and with 256GB of flash storage starting at a recommended retail price of A$2,199. Configure-to-order options include faster dual-core Intel Core i7 processors and flash storage up to 768GB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/au/macbook-pro/. The 13-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers.

*Testing conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/au/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/au/macbook-pro/features-retina/.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 per cent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

All-New iMac Features Stunning Design, Brilliant Display & Faster Performance

Tue, 23 Oct 2012 18:30:00 +0000

SAN JOSE, California — 24 October, 2012 — Apple® today unveiled a completely new iMac® with a stunning design, brilliant display with reduced reflection, and faster processors.* With third-generation Intel quad-core processors, powerful NVIDIA graphics and an innovative new storage option called Fusion Drive, the new iMac is the most advanced desktop Apple has ever made.

“With a stunning design, brilliant display and faster performance, we’ve made the world’s leading all-in-one desktop computer better in every way,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The all-new iMac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop.”

Redesigned from the inside out, the new iMac packs high-performance technology into an aluminium and glass enclosure with up to 40 per cent less volume than its predecessor and an edge that measures just 5 millimetres thin. Built with an unprecedented level of fit and finish, the new iMac delivers an amazing desktop experience in a gorgeous design. The new iMac also features a completely re-engineered display that reduces reflection by 75 per cent while maintaining brilliant colour and contrast. In the new design, the cover glass is fully laminated to the LCD and an antireflective coating is applied using a high-precision plasma deposition process. Every iMac display is individually calibrated using an advanced spectroradiometer.

The new iMac features third-generation quad-core Intel Core i5 processors that can be upgraded to Core i7. The latest NVIDIA GeForce graphics processors deliver up to 60 per cent faster performance for advanced gaming and graphics-intensive apps. Every new iMac now comes standard with 8GB of 1600MHz memory and a 1TB hard drive, and customers can choose to configure their iMac with up to 32GB of memory and a new 3TB hard drive, or 768GB of flash storage for ultimate performance. With two Thunderbolt and four USB 3 ports, the new iMac delivers even greater expandability and support for high-performance peripherals.

Fusion Drive is an innovative new storage option that gives customers the performance of flash storage and the capacity of a hard drive. It combines 128GB of flash with a standard 1TB or 3TB hard drive to create a single storage volume that intelligently manages files to optimise read and write performance. Fusion Drive adapts to the way you use your iMac, and automatically moves the files and apps you use most often to flash storage to enable faster performance and quicker access.

Apple also updated the Mac® mini with third-generation dual-core Intel Core i5 and quad-core Intel Core i7 processors that are up to twice as fast and have integrated graphics that are up to 65 per cent faster.** Mac mini comes standard with 4GB of 1600MHz memory with support for up to 16GB. Retaining its amazingly compact aluminium design, the new Mac mini now includes four USB 3 ports in addition to its Thunderbolt, HDMI, SDXC, Gigabit Ethernet and FireWire® 800 ports.

Both iMac and Mac mini meet stringent ENERGY STAR 5.2 requirements and achieve an EPEAT Gold rating.*** iMac uses up to 50 per cent less energy than the previous generation when idle, and features LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac mini retains its status as the world’s most energy-efficient desktop computer, using only 11 watts when idle. Both the iMac and Mac mini contain no brominated flame retardants, and use highly recyclable materials and material-efficient packaging designs.

iMac and Mac mini ship with OS X® Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone®, iPad® and iPod touch®.

Pricing and Availability
The 21.5-inch iMac is available with a 2.7GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.2GHz and NVIDIA GeForce GT 640M graphics for a recommended retail price of A$1,429, and with a 2.9GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GT 650M graphics for a recommended retail price of A$1,698. The 21.5-inch iMac will be available in November through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers.

The 27-inch iMac is available with a 2.9GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 660M graphics for a recommended retail price of A$1,999, and with a 3.2 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 675MX graphics for a recommended retail price of A$2,199. The 27-inch iMac will be available in December through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers.

The Mac mini is available with a 2.5GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1GHz, 4GB of memory and a 500GB hard drive for a recommended retail price of A$699; a 2.3GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3GHz, 4GB of memory and a 1TB hard drive for a recommended retail price of A$899; and a 2.3GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3GHz, OS X Server, 4GB of memory and two 1TB hard drives for a recommended retail price of A$1,099. The Mac mini is available today through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers.

Additional technical specifications, configure-to-order options and accessories are available online at apple.com/au/imac or apple.com/au/mac-mini.

*Testing conducted by Apple in October 2012 using preproduction iMac configurations. For more information visit apple.com/au/imac/features/.
**Testing conducted by Apple in October 2012 using preproduction Mac mini configurations. For more information visit apple.com/au/mac-mini/features.html.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 per cent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

iPhone 5 First Weekend Sales Top Five Million

Mon, 24 Sep 2012 12:30:00 +0000

CUPERTINO, California — 24 September, 2012 — Apple® today announced it has sold over five million of its new iPhone® 5, just three days after its launch on 21 September, and more than 100 million iOS devices have been updated with iOS 6, the world’s most advanced mobile operating system. iPhone 5 is available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK, and will be available in 22 more countries on 28 September and more than 100 countries by the end of the year. Demand for iPhone 5 exceeded the initial supply and while the majority of pre-orders have been shipped to customers, many are scheduled to be shipped in October.

“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”

iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**

Pricing & Availability
iPhone 5 comes in either white and silver or black and slate, and is available in Australia for a recommended retail price of AUD$799 inc. GST for the 16GB model, AUD$899 inc. GST for the 32GB model and AUD$999 inc. GST for the 64GB model. iPhone 5 is available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through select Apple Authorised Resellers. iPhone 4S will also be available for a recommended retail price of AUD$679 inc. GST and iPhone 4 will be available for a recommended retail price of AUD$449 inc. GST.

iPhone 5 will be available on September 28 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

iPhone 5 Pre-Orders Top Two Million in First 24 Hours

Mon, 17 Sep 2012 12:30:00 +0000

CUPERTINO, California — 17 September, 2012 — Apple® today announced pre-orders of its iPhone® 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on 21 September, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology** — all while delivering even better battery life.***

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation* and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook®, the simplest way to get all your passes in one place; new Siri® features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;**** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability
iPhone 5 will be available at Apple retail stores beginning at 8 a.m. local time on Friday, 21 September. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 5 comes in either white and silver or black and slate, and will be available in Australia for a recommended retail price of AUD$799 inc. GST for the 16GB model, AUD$899 inc. GST for the 32GB model and AUD$999 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through select Apple Authorised Resellers. iPhone 4S will also be available for a recommended retail price of AUD$679 inc. GST and iPhone 4 will be available for a recommended retail price of AUD$449 inc. GST. iOS 6 software will be available on Wednesday, September 19 as a free software update.

iPhone 5 will roll out worldwide to 22 more countries on 28 September, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* Available in October
** LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
*** Battery life depends on device settings, usage and other factors. Actual results vary.
**** Not all features are supported in all countries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Apple Introduces iPhone 5

Thu, 13 Sep 2012 18:30:00 +0000

SAN FRANCISCO - 13 September, 2012—Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.** iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography; Facebook integration; Passbook® organisation; and even more Siri® features and languages.

“iPhone 5 is the most beautiful consumer device that we’ve ever created,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve packed an amazing amount of innovation and advanced technology into a thin and light, jewel-like device with a stunning 4-inch Retina display, blazing fast A6 chip, ultrafast wireless, even longer battery life; and we think customers are going to love it.”

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodised aluminium body that is 18 per cent thinner and 20 per cent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodised aluminium body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

The new 4-inch Retina display on iPhone 5 delivers even more pixels than iPhone 4S, making the already incredible Retina display even better. By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have, while enjoying even more of your content including amazing apps optimised for the larger Retina display, widescreen HD video, a full five days of your Calendar and more of every web page.

iPhone 5 supports ultrafast wireless standards including LTE and DC-HSDPA, so you can browse, download and stream content even faster. To support the latest LTE technology, Apple has pioneered a unique single-radio LTE solution that provides blazing fast speeds while fitting perfectly into the new remarkably thin design. iPhone 5 features dual-band 802.11n Wi-Fi support for a wireless experience up to 150 Mbps.***

The all-new A6 chip was designed by Apple to maximise performance and power efficiency to support all the incredible new features in iPhone 5, including the stunning new 4-inch Retina display—all while delivering even better battery life. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.

The 8 megapixel iSight® camera is the most popular camera in the world and with iPhone 5, it’s even better. The new camera is completely redesigned with incredible optical performance, yet amazingly it’s 25 per cent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images. The new panorama feature lets you capture jaw-dropping panorama images of up to 28 megapixels by simply moving the camera across a scene in one smooth motion. New video features include improved stabilisation, video face detection for up to 10 faces and the ability to take still photos as you record. A new FaceTime® HD front facing camera makes FaceTime calls incredibly clear and can also be used for self portraits and recording 720p HD video. iPhone 5 also allows you to share photos with friends and family using iCloud’s Shared Photo Streams.

iPhone 5 features the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPhone 5 to legacy 30-pin accessories.****

iPhone 5 introduces new enhanced audio features including a new beam-forming, directional microphone system for higher quality sound, while background noise fades away with new noise cancelling technology. iPhone 5 now includes support for cellular wideband audio for crisper word clarity and more natural sounding speech. Wideband audio will be supported by over 20 carriers worldwide at launch. iPhone 5 comes with the new Apple EarPods™ featuring a breakthrough design for a more natural fit and increased durability, and an incredible acoustic quality typically reserved for higher-end earphones.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for even more languages, easy access to sports scores, restaurant recommendations and movie information;***** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability

iPhone 5 comes in either white & silver or black & slate, and will be available in Australia for a recommended retail price of AUD$799 inc. GST for the 16GB model, AUD$899 inc. GST for the 32GB model and AUD$999 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/au), Apple’s retail stores, and through select Apple Authorised Resellers. iPhone 5 will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK on Friday, 21 September, and customers can pre-order their iPhone 5 beginning Friday, 14 September. iPhone 4S will also be available for just recommended retail price AUD$679 inc. GST and iPhone 4 will be available for recommended retail price AUD$449 inc. GST. iOS 6 software will be available on Wednesday, September 19 as a free software update.

iPhone 5 will roll out worldwide to 22 more countries on 28 September, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.

** Battery life depends on device settings, usage and other factors. Actual results vary.

*** Based on theoretical speeds, actual speeds may vary.

**** Sold separately.

***** Not all features are supported in all countries.

Press Contacts:

Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Apple Introduces New iPod touch & iPod nano

Thu, 13 Sep 2012 18:30:00 +0000

SAN FRANCISCO - 13 September, 2012 - Apple® today introduced the new lineup of the world’s most popular music players including the incredible all-new iPod touch® and reinvented iPod nano®. The new iPod touch is the thinnest iPod touch ever and features a brilliant 4-inch Retina™ display; a 5 megapixel iSight® camera with 1080p HD video recording; Apple’s A5 chip; Siri®, the intelligent assistant; and iOS 6, the world’s most advanced mobile operating system. The new iPod touch comes in a gorgeous new ultra-thin and light anodised aluminium design, and for the first time ever, iPod touch comes in five vibrant colours. The new iPod nano is the thinnest iPod® ever featuring a 2.5-inch Multi-Touch™ display; convenient navigation buttons; built-in Bluetooth for wireless listening; and the new iPod nano comes in seven gorgeous new colours.

“With over 350 million sold, iPod is the world’s most popular and beloved music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colours.”

The new iPod touch has been redesigned with a brilliant 4-inch Retina display in an ultra-thin and light anodised aluminium body—the thinnest iPod touch ever at just 6 mm thin and weighing just 88 grams. With Apple’s dual-core A5 chip inside, iPod touch delivers up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch, all while maintaining incredible battery life of up to 40 hours of music playback and up to eight hours of video playback.* And, for the first time ever, iPod touch is available in five vibrant colours.

The new iPod touch includes a 5 megapixel iSight camera with autofocus, support for 1080p video recording with video image stabilisation, face detection and an LED flash, and the new panorama feature that lets you capture gorgeous panoramic photos by simply moving the camera across a scene. Every new iPod touch comes with a colour-matched iPod touch loop, a clever and convenient wrist strap you can use while taking photos, recording video and playing games.

The new iPod touch comes with iOS 6, the world’s most advanced mobile operating system with over 200 features, and for the first time, features Siri, the intelligent assistant that helps you get things done just by asking. Siri arrives on the new iPod touch with support for more languages, easy access to sports scores, restaurant recommendations and movie listings.** The new iPod touch also includes: built-in Facebook integration with ability to post directly from Siri; Shared Photo Streams via iCloud®; and other key iOS features like iMessage™, FaceTime®, Mail and Game Center. Now you can wirelessly display your iPod touch screen right on your HDTV with AirPlay® Mirroring, allowing you to stream photos, videos, music, apps and play games on your big screen TV.***

The reinvented iPod nano is the thinnest iPod ever, at just 5 mm, and features the largest display ever built into an iPod nano, allowing you to enjoy more of your music, photos and widescreen videos. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating your music even easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking. The new iPod nano gives music lovers built-in Bluetooth for wireless listening with Bluetooth-enabled headphones, speakers and cars. At 30 hours, the new iPod nano offers the longest music playback of any iPod nano so you can enjoy your playlists* and FM radio even longer. With built-in fitness features including a pedometer and support for Nike+, iPod nano users will be ready to take their music walking, running or anywhere they like. The new iPod nano comes in seven gorgeous new colours with fun colour-matched wallpapers.

With the App Store℠ on iPod touch, users have access to the world’s largest and best collection of over 700,000 apps, including over 175,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalogue of over 26 million songs, and thousands of TV episodes, movies and books to purchase and download directly to their iPod touch.

Both iPod touch and iPod nano come with the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPod touch and iPod nano to legacy 30-pin accessories.****

iPod touch and iPod nano also come with the new Apple EarPods™ featuring a breakthrough design for a more natural fit, increased durability and an incredible acoustic quality typically reserved for higher-end earphones.

Pricing & Availability

Pre-orders for the new iPod touch in pink, yellow, blue, white & silver, black & slate begin 14 September through the Apple Online Store (www.apple.com/au) for a recommended retail price of AUD$329 inc. GST for the 32GB model and AUD$439 inc. GST for the 64GB model. The new iPod touch will be available in October through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. The fourth generation iPod touch is available in black and white for a recommended retail price of AUD$219 inc. GST in a 16GB model and AUD$279 inc. GST in a 32GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features. iOS 6 will also be available as a free software update for iPod touch (fourth generation) customers allowing them to experience the amazing new features including Facebook-enabled apps like Photos; Shared Photo Streams via iCloud; and Passbook®, the simplest way to get all your passes in one place.

iPod nano will be available in October in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of AUD$169 inc. GST in a 16GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod shuffle® is available today in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of AUD$55 inc. GST in a 2GB model through the Apple Online Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. iPod shuffle requires a Mac® with a USB 2.0, Mac OS® X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. iPod nano requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later.

(PRODUCT) RED models of iPod shuffle, iPod nano and iPod touch are available through the Apple Online Store (www.apple.com/au) and Apple’s retail stores.

* Battery life depends on device settings, usage and other factors. Actual results vary.
** Not all features are supported in all countries.
*** AirPlay Mirroring is only supported on the fifth generation iPod touch.
**** Sold separately.

Press Contacts:

Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
(02) 8987 8278

Mountain Lion Downloads Top Three Million

Mon, 30 Jul 2012 12:30:00 +0000

SYDNEY, Australia—30 July, 2012—Apple® today announced that downloads of OS X® Mountain Lion have exceeded three million in four days, making it the most successful OS X release in Apple’s history. With more than 200 innovative new features, Mountain Lion is the ninth major release of the world’s most advanced desktop operating system and is available through the Mac® App Store™ as an upgrade to Lion or Snow Leopard users for AUD$20.99 inc. GST.

“Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Mountain Lion features include the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation, AirPlay® Mirroring and Game Center. iCloud® integration makes it easy to set up your Mail, Contacts, Calendar, Messages, Reminders and Notes, and keep everything, including iWork® documents, up to date across all your devices. For more information or to download Mountain Lion visit apple.com/au/osx/specs.

In addition to Mountain Lion, the Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories, and is the largest, fastest growing PC software store in the world. Users can browse new and noteworthy apps, including apps that take advantage of new features in Mountain Lion, as well as check out staff favorites, top charts for free and paid apps, and user ratings and reviews. For more information visit apple.com/au/mac/app-store.

*Facebook integration will be available in an upcoming software update to Mountain Lion.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 427 803 741

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Mountain Lion Available Today From the Mac App Store

Wed, 25 Jul 2012 12:30:00 +0000

SYDNEY, Australia —25 July, 2012— Apple® today announced that OS X® Mountain Lion, the ninth major release of the world’s most advanced desktop operating system, is available as a download from the Mac® App Store℠. With more than 200 innovative new features, Mountain Lion includes iCloud® integration, the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation, AirPlay® Mirroring and Game Center. Mountain Lion is available as an upgrade from Lion or Snow Leopard for AUD$20.99 inc. GST.

“People are going to love the new features in Mountain Lion and how easy it is to download and install from the Mac App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With iCloud integration, Mountain Lion is even easier to set up, and your important information stays up to date across all your devices so you can keep editing documents, taking notes, creating reminders, and continue conversations whether you started on a Mac, iPhone or iPad.”

With more than 200 innovative new features, Mountain Lion includes:

• iCloud integration, for easy set up of your Mail, Contacts, Calendar, Messages, Reminders and Notes, and keeping everything, including iWork® documents, up to date across all your devices;
• the all new Messages app, which replaces iChat® and brings iMessage™ to the Mac, so you can send messages to anyone with an iPhone®, iPad®, iPod touch® or another Mac;
• Notification Center, which streamlines the presentation of notifications and provides easy access to alerts from Mail, Calendar, Messages, Reminders, system updates and third party apps;
• system-wide Sharing, to make it easy to share links, photos, videos and other files quickly without having to switch to another app, and you just need to sign in once to use third-party services like Facebook, Twitter, Flickr and Vimeo;
• Facebook integration, so you can post photos, links and comments with locations right from your apps, automatically add your Facebook friends to your Contacts, and even update your Facebook status from within Notification Center;
• Dictation, which allows you to dictate text anywhere you can type, whether you’re using an app from Apple or a third party developer;
• AirPlay Mirroring, an easy way to wirelessly send an up-to-1080p secure stream of what’s on your Mac to an HDTV using Apple TV®, or send audio to a receiver or speakers that use AirPlay; and
• Game Center, which brings the popular social gaming network from iOS to the Mac so you can enjoy live, multiplayer games with friends whether they’re on a Mac, iPhone, iPad or iPod touch.

Additional features in Mountain Lion include the revolutionary new Gatekeeper, which makes downloading software from the Internet safer; Power Nap, which automatically updates your apps and system while your Mac is asleep; and a faster Safari® browser. New features for China include significantly improved text input, a new Chinese Dictionary, easy setup with popular email providers, Baidu search in Safari, and built-in sharing to Sina Weibo and popular video websites Youku and Tudou.

Pricing & Availability
OS X Mountain Lion is available from the Mac App Store for AUD$20.99 inc. GST. Mountain Lion requires Lion or Snow Leopard (OS X v10.6.8 or later), 2GB of memory and 8GB of available space. For a complete list of system requirements and compatible systems, please visit: apple.com/au/osx/specs. OS X Server requires Mountain Lion and is available from the Mac App Store for AUD$20.99 inc. GST. The OS X Mountain Lion Up-to-Date upgrade is available at no additional charge from the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorised Reseller on or after 11 June, 2012.

*Facebook integration will be available in an upcoming software update to Mountain Lion.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/au/pr).

Apple Introduces All New MacBook Pro with Retina Display

Mon, 11 Jun 2012 19:30:00 +0000

SYDNEY—12 June, 2012—Apple® today unveiled an all new 15-inch MacBook® Pro featuring a stunning Retina™ display, all flash storage and quad-core processors in a radically thin and light design. Measuring a mere 1.8 centimetres and weighing 2.02 kilograms, the completely redesigned MacBook Pro sets a new standard in performance and portability for pro users.

“The MacBook Pro with Retina display pushes the limits of performance and portability like no other notebook,” said Tim Cook, Apple’s CEO. “With a gorgeous Retina display, all flash architecture and a radically thin and light design, the new MacBook Pro is the most advanced Mac we have ever built.”

The new MacBook Pro Retina display is the world’s highest resolution notebook display with over 5 million pixels, 3 million more than an HD television. At 220 pixels-per-inch, the Retina display’s pixel density is so high the human eye cannot distinguish individual pixels from a normal viewing distance, so text and graphics look incredibly sharp. The Retina display uses IPS technology for a 178-degree wide viewing angle, and has 75 percent less reflection and 29 percent higher contrast than the previous generation.

Featuring a precision engineered aluminium unibody design and an all flash storage architecture, the all new MacBook Pro is the lightest MacBook Pro ever and nearly as thin as a MacBook Air®. Flash storage that is up to four times faster than traditional notebook hard drives enables the all new MacBook Pro to play four simultaneous streams of uncompressed 1080p HD video from internal storage.* The flash storage architecture also delivers improved reliability, instant-on responsiveness and 30 days of standby time.

The MacBook Pro with Retina display features the latest Intel Core i7 quad-core processors up to 2.7 GHz with Turbo Boost speeds up to 3.7 GHz, NVIDIA GeForce GT 650M discrete graphics, up to 16GB of faster 1600 MHz RAM and flash storage up to 768GB. Two Thunderbolt and two USB 3.0 ports allow pro users to connect to multiple displays and high performance devices, and a new HDMI port offers quick connectivity to HDTVs.

The MacBook Pro battery delivers up to 7 hours of wireless productivity, and uses advanced chemistry and Adaptive Charging technology to provide up to 1,000 recharges.** The MacBook Pro also features a FaceTime® HD camera, glass Multi-Touch™ trackpad, full-size backlit keyboard, dual microphones, enhanced speakers, 3-stream 802.11n Wi-Fi and a thinner MagSafe® 2 power port.

OS X® Lion, iPhoto®, iMovie®, iTunes® and other Apple apps including Aperture® and Final Cut Pro® X have been updated to take full advantage of the new MacBook Pro with Retina display. The updated Aperture 3.3 also includes revolutionary new image adjustment features and now supports a unified photo library so photographers can move seamlessly between iPhoto and Aperture.

The all new MacBook Pro ships with OS X Lion. Starting today, customers who purchase a Mac are eligible for a free copy of OS X Mountain Lion when it becomes available. Mountain Lion introduces innovative features including the all new Messages app, Notification Center, system-wide Sharing, AirPlay® Mirroring, Game Center and the enhanced security of Gatekeeper. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across all your devices.

Pricing & Availability
The 15-inch MacBook Pro with Retina display is available through the Apple Online Store (http://store.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. The 15-inch MacBook Pro is available with a 2.3 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage starting at a recommended retail price of AUD$2499 inc. GST; and with a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.6 GHz, 8GB of memory and 512GB of flash storage starting at a recommended retail price of AUD$3199 inc. GST. Configure-to-order options include faster quad-core processors up to 2.7 GHz, up to 16GB of memory and flash storage up to 768GB.

Additional technical specifications, configure-to-order options and accessories are available online at apple.com/au/macbook-pro.

*Testing conducted by Apple in June 2012 using preproduction MacBook Pro configurations. For more information visit apple.com/macbook-pro/features/.

**The Wireless Web protocol testing was conducted by Apple in June 2012 using preproduction MacBook Pro configurations. Battery life and charge cycles vary by use and settings. For more information visit apple.com/macbook-pro/features/.

Press Contacts:
Alex Waldron
Apple

awaldron@apple.com
+61 427 803 741

Fiona Martin
Apple

fmartin@apple.com
+61 2 8987 8230

NOTE TO EDITORS: For additional information visit Apple’s PR website (apple.com/au/pr).

Apple Updates MacBook Air and Current Generation MacBook Pro with Latest Processors and New Graphics

Mon, 11 Jun 2012 19:30:00 +0000

SYDNEY—12 June, 2012—Apple® today updated MacBook Air® with the latest Intel Core processors, faster graphics and flash storage that is up to twice as fast as the previous generation.* MacBook Air is the ultimate everyday notebook, and with new lower prices it is more affordable than ever. The current generation 13-inch and 15-inch MacBook® Pro have also been updated with the latest Intel Core processors and powerful discrete graphics from NVIDIA. Apple’s popular AirPort Express® has been redesigned to include features previously available only in AirPort Extreme®.

“Today we’ve updated the entire MacBook line with faster processors, graphics, memory, flash storage and USB 3 connectivity,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve made the world’s best portable family even better and we think users are going to love the performance advances in both the MacBook Air and MacBook Pro.”

Available in 11-inch and 13-inch designs, the new MacBook Air features the latest Core i5 and Core i7 dual-core processors and is perfect for browsing the web, making movies and managing photos. The new integrated Intel HD Graphics 4000 is up to 60 percent faster and gives the MacBook Air plenty of power to tackle games and videos.** MacBook Air features flash storage up to four times faster than traditional hard drives for instant-on performance and fast access to your apps and data. Now with 4GB of faster memory, configurable up to 8GB, you can run memory-intensive apps with ease. MacBook Air also features a new FaceTime® HD camera that delivers high-definition 720p.

The 13-inch MacBook Pro features the latest Intel Core i5 or Core i7 dual-core processors up to 2.9 GHz with Turbo Boost speeds up to 3.6 GHz. The 15-inch MacBook Pro features the latest Intel Core i7 quad-core processors up to 2.7 GHz with Turbo Boost speeds up to 3.7 GHz and NVIDIA GeForce GT 650M discrete graphics. Both the 13-inch and 15-inch MacBook Pro can be configured with a 1TB hard drive or SSDs up to 512GB that are up to twice as fast as the previous generation.

MacBook Air and MacBook Pro both feature a high-speed Thunderbolt port and two USB 3.0 ports to easily connect to external displays and a wide variety of high performance peripherals. The 13-inch MacBook Air, and 13-inch and 15-inch MacBook Pro deliver up to 7 hours of wireless battery life, and the 11-inch MacBook Air delivers up to 5 hours. Mac® notebook batteries use advanced chemistry and Adaptive Charging technology to provide up to 1,000 recharges.***

The MacBook Air and MacBook Pro ship with OS X® Lion. Starting today, customers who purchase a Mac are eligible for a free copy of OS X Mountain Lion when it becomes available. Mountain Lion introduces innovative features including the all new Messages app, Notification Center, system-wide Sharing, AirPlay® Mirroring, Game Center and the enhanced security of Gatekeeper. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across all your devices.

Priced at a recommended retail price of AUD$119 inc. GST, the new AirPort Express features a completely redesigned compact enclosure and new wireless and connectivity capabilities. Simultaneous dual-band 802.11n Wi-Fi allows users to easily create a network that delivers optimal performance and range. The AirPort Express also features an audio-out port to connect external powered speakers or an A/V receiver and use AirPlay to wirelessly stream from iTunes® on your Mac or iOS device. A USB 2.0 port allows you to share a printer wirelessly over your network, and an additional ethernet port lets you connect to other computers and network devices. Setup is built right into OS X and iOS and can be done in just a few simple steps, and with AirPort Utility 6.0 for OS X Lion and iOS you can access a visual map of your network for viewing and reconfiguring devices.

Pricing & Availability
The 11-inch MacBook Air comes with a 1.7 GHz processor, 4GB of memory and is available with 64GB of flash storage starting at a recommended retail price of AUD$1099 inc. GST, and 128GB of flash storage starting at a recommended retail price of AUD$1249 inc. GST. The 13-inch MacBook Air comes with a 1.8 GHz processor, 4GB of memory and is available with 128GB of flash storage starting at a recommended retail price of AUD$1349 inc. GST, and 256GB of flash storage starting at a recommended retail price of AUD$1689 inc. GST. Configure-to-order options include a 2.0 GHz Intel Core i7 processor, up to 8GB of 1600 MHz DDR3 onboard memory and up to 512GB flash storage.

The 13-inch MacBook Pro is available with a 2.5 GHz dual-core Intel Core i5 processor, 4GB of memory and 500GB hard drive starting at a recommended retail price of AUD$1349 inc. GST, and with a 2.9 GHz dual-core Intel Core i7 processor, 8GB of memory and 750GB hard drive starting at a recommended retail price of AUD$1689 inc. GST. The 15-inch MacBook Pro is available with a 2.3 GHz quad-core Intel Core i7 processor, 4GB of memory, Intel HD Graphics 4000 and NVIDIA GeForce GT 650M, and 500GB hard drive starting at a recommended retail price of AUD$1999 inc. GST; and with a 2.6 GHz quad-core Intel Core i7 processor, 8GB of memory, Intel HD Graphics 4000 and NVIDIA GeForce GT 650M, and 750GB hard drive starting at a recommended retail price of AUD$2499 inc. GST. Configure-to-order options include faster quad-core processors up to 2.7 GHz, additional hard drive capacity up to 1TB, up to 8GB of memory and solid state storage up to 512GB.

Additional technical specifications, configure-to-order options and accessories are available online at apple.com/au/macbookair or apple.com/au/macbook-pro. The updated MacBook Air and MacBook Pro are available through the Apple Online Store (http://store.apple.com/au), Apple’s retail stores and Apple Authorised Resellers.

*Testing conducted by Apple in June 2012 using preproduction MacBook Air configurations. For more information visit apple.com/macbookair/features.html.

**Testing conducted by Apple in June 2012 using preproduction MacBook Air configurations. For more information visit apple.com/macbookair/features.html.

***The Wireless Web protocol testing was conducted by Apple in June 2012 using preproduction MacBook Pro and MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit apple.com/macbook-pro/features/.

Alex Waldron
Apple

awaldron@apple.com
+61 427 803 741

Fiona Martin
Apple

fmartin@apple.com
+61 2 8987 8230

NOTE TO EDITORS: For additional information visit Apple’s PR website (apple.com/au/pr).

Mountain Lion Available in July From Mac App Store

Mon, 11 Jun 2012 19:30:00 +0000

SYDNEY—12 June, 2012— Apple® today announced that OS X® Mountain Lion, the ninth major release of the world’s most advanced desktop operating system, will be available in July as a download from the Mac® App Store™. Mountain Lion introduces more than 200 innovative features including the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation, Power Nap, AirPlay® Mirroring, Game Center and the enhanced security of Gatekeeper. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across all your devices.

“The pace of innovation on the Mac is amazing, OS X Mountain Lion comes just a year after the incredibly successful launch of Lion,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With iCloud built right in and the new Notification Center, Messages, Dictation, Facebook integration and more, this is the best OS X yet.”

Using your iCloud account, Mountain Lion makes it easier than ever to set up your Mail, Contacts, Calendar, Messages, Reminders and Notes. The new Reminders and Notes apps help you remember important tasks and jot down your thoughts quickly, while iCloud automatically keeps everything up to date. Documents in the Cloud works with iCloud-enabled apps including Apple’s iWork® suite so you can always access and edit your documents on any device.

The new Messages app replaces iChat® and brings iMessage™ to the Mac, so you can send messages to anyone with an iPhone®, iPad®, iPod touch® or another Mac. You can include attachments, high quality photos and HD video, and your iMessages appear on all your devices so you can pick up a conversation right where you left off. iMessage includes group messaging, delivery and read receipts, typing indicators and secure end-to-end encryption. The Messages app also supports traditional instant messaging services, including AIM, Yahoo!, Google Talk and Jabber.

Mountain Lion streamlines the presentation of notifications, and with Notification Center you can see all your notifications from OS X and third party apps in one convenient place. You can customise which apps send you notifications, the type of notification you receive, and how many items are shown in Notification Center. When you want to focus on your work or watch a movie, you can choose to temporarily suspend all notifications.

New system-wide Sharing is built into Mountain Lion, making it easier than ever to share links, photos, videos and other files. Clicking the Share button allows you to share quickly without having to switch to another app, and you just need to sign in once to use third-party services like Facebook, Twitter, Flickr and Vimeo. Facebook and Twitter are integrated with Notification Center so you can receive notifications when someone sends you a message or mentions you in a post or Tweet.

With built-in support for Facebook, you can post photos, links and comments with locations right from your apps. Once you’ve signed in, your Facebook friends automatically appear in Contacts with their profile photos. Your Facebook notifications work with Notification Center in Mountain Lion, and you can even update your Facebook status from within Notification Center.

Dictation is built into Mountain Lion and allows you to dictate text anywhere you can type, whether you’re using an app from Apple or a third party developer. Mountain Lion also introduces Power Nap, an innovative new feature that keeps your MacBook Pro with Retina™ display and MacBook Air (second and third generation) up to date while it sleeps. Power Nap automatically refreshes Mail, Contacts, Calendar, Reminders, Notes, Photo Stream, Find My Mac and Documents in the Cloud, and when plugged in, downloads software updates and backs up your Mac using Time Machine®.

The revolutionary new Gatekeeper feature makes downloading software from the Internet safer by giving you control over which apps can be installed on your Mac. You can choose to install apps from anywhere, just as you do today, or for maximum security you can set Gatekeeper to allow only apps from the Mac App Store. The default setting allows you to install apps from the Mac App Store and apps from developers that have a unique Developer ID from Apple. In addition to checking daily for security updates, Mountain Lion includes app sandboxing to keep misbehaving apps from compromising your system, and kernel ASLR for improved protection against buffer overflow attacks.

Additional new features in Mountain Lion include:

• AirPlay Mirroring, an easy way to wirelessly send an up-to-1080p secure stream of what’s on your Mac to an HDTV using Apple TV®, or send audio to a receiver or speakers that use AirPlay;
• Game Center, which brings the popular social gaming network from iOS to the Mac so you can enjoy live, multiplayer games with friends whether they’re on a Mac, iPhone, iPad or iPod touch;
• a faster Safari® with a unified Smart Search Field, iCloud Tabs that present your open tabs across your devices, and a new Tab View to quickly swipe through them; and
• over 1,700 new APIs that give developers access to the latest core OS and web technologies, as well as the newest features of OS X, including Documents in the Cloud, Notifications, Sharing and Game Center.

Pricing & Availability
OS X Mountain Lion will be available in July from the Mac App Store for a recommended retail price of AUD$20.99 inc. GST. Mountain Lion requires Lion or Snow Leopard (OS X v10.6.8 or later), 2GB of memory and 8GB of available space. For a complete list of system requirements and compatible systems, please visit: apple.com/osx/specs/. OS X Server requires Mountain Lion and will be available in July from the Mac App Store for a recommended retail price of AUD$20.99 inc. GST. The OS X Mountain Lion Up-to-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorised Reseller on or after 12 June, 2012.

*Facebook integration will be available in an upcoming software update to Mountain Lion.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Alex Waldron
Apple

awaldron@apple.com
+61 427 803 741

Fiona Martin
Apple

fmartin@apple.com
+61 2 8987 8230

NOTE TO EDITORS: For additional information visit Apple’s PR website (apple.com/au/pr).

Apple Previews iOS 6 With All New Maps, Siri Features, Facebook Integration, Shared Photo Streams & New Passbook App

Mon, 11 Jun 2012 19:30:00 +0000

SAN FRANCISCO―June 11, 2012―Apple® today previewed iOS 6, introducing over 200 new features to the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. iOS 6 will be available to iPhone®, iPad® and iPod touch® users this fall as a free software update. New iOS 6 features include: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover view; new Siri® features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center, Siri and Facebook-enabled apps like Photos, Safari® and Maps; Shared Photo Streams via iCloud®; and Passbook, the simplest way to get all your passes in one place.

“iOS 6 continues the rapid pace of innovation that is helping Apple reinvent the phone and create the iPad category, delivering the best mobile experience available on any device,” said Scott Forstall, Apple's senior vice president of iOS Software. “We can’t wait for hundreds of millions of iOS users to experience the incredible new features in iOS 6 including the new Maps app, expanded Siri support, deep Facebook integration, Shared Photo Streams and the innovative new Passbook app.”

iOS 6 includes an all new Maps app with vector-based map elements that make graphics and text smooth, and panning, tilting and zooming incredibly fluid. New turn-by-turn navigation guides you to your destination with spoken directions, and the amazing Flyover feature has photo-realistic interactive 3D views. Real-time traffic information keeps you updated on how long it will take to get to your destination and offers alternate time-saving routes if traffic conditions change significantly. Additionally, local search includes information for over 100 million businesses with info cards that offer Yelp ratings, reviews, available deals and photos.

Siri, now available for the new iPad as well as iPhone 4S, includes language support for English, French, German and Japanese, and adds support for Spanish, Italian, Korean, Mandarin and Cantonese. Siri is optimized for use in 15 countries and helps you get even more done with just your voice, whether it’s finding the latest sports scores or making restaurant reservations. You also can ask Siri to update your status on Facebook, post to Twitter or launch an app. Additionally, Siri takes hands-free functionality even further with a new Eyes Free mode, enabling you to interact with your iPhone using nothing more than your voice.

Built-in Facebook integration is the best ever in a mobile device, allowing you to sign in once and post from Notification Center, Siri and Facebook-enabled apps, including Photos, Safari and Maps. Your Facebook friends’ information is kept up to date across all your iOS devices, automatically updating details in Contacts when they change, and scheduling events and birthdays in your Calendar. You can also “Like” content directly from the App Store™ and iTunes® and see what your friends recommend.

With more than 125 million users already enjoying iCloud, iOS 6 introduces new ways to share photos with friends and family using Shared Photo Streams. Simply select the photos you want to share, pick which friends you want to receive the album, and the Shared Photo Stream album is instantly available on their iOS devices, iPhoto® and Aperture® on their Mac®, via the web or even through Apple TV®. You and your friends can leave comments on or “Like” any photo in a shared album.

The new Passbook app is the simplest way to get all your passes in one place, such as boarding passes and baseball tickets. Passbook lets you scan your iPhone or iPod touch to use a coupon, get into a concert or check into your hotel. Passbook automatically displays your passes on your Lock Screen based on a specific time or location, so when you walk into your favorite coffee shop your loyalty card appears and you can scan it to buy a coffee or check your balance. Passbook can even alert you to last minute gate changes or flight delays at the airport.

Building on Apple’s commitment to provide innovative solutions for education and accessibility, iOS 6 introduces Guided Access. This new feature allows a parent, teacher or administrator to disable hardware buttons to lock an iOS device into a single app, especially useful for test taking or helping someone with a disability stay focused on learning. Guided Access also includes the ability to confine touch input to certain parts of the screen.

Additional new iOS 6 features include:

enhancements to Safari, the world’s most popular mobile browser, such as iCloud tabs, offline reading lists, photo uploads and full screen view;
support for FaceTime® calls over cellular networks;
the ability to set up a VIP Mailbox, making it easier to quickly view messages from important people you designate as VIPs;
the option to decline incoming calls with a quick message, set a callback reminder and enable a new Do Not Disturb option; and
a whole new set of improvements and services specifically for iOS users in China, such as improved text input and built-in support for popular Chinese services including Baidu, Sina Weibo, Youku and Tudou.

Availability
The iOS 6 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 6 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, the new iPad, iPad 2 and iPod touch (fourth generation) this fall. Some features may not be available on all products.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Vispi Bhopti

Apple

vispi@apple.com

+61 409 416 953

Fiona Martin

Apple

fmartin@apple.com

+61 8987 8230

NOTE TO EDITORS: For additional information visit Apple’s PR website (apple.com/au/pr).