Apple Press Info

Apple Updates Most Affordable 9.7-inch iPad with Retina display, Improved Cameras & Enhanced Performance—Now Available Starting at AUD$449 inc. GST

CUPERTINO, California—18 March, 2014—Apple® today announced iPad® with Retina® display replaces iPad 2 as the most affordable 9.7-inch iPad at recommended retail price AUD$449 inc. GST for the 16GB Wi-Fi model and AUD$598 inc. GST for the Wi-Fi + Cellular model. The fourth generation iPad features the amazing 9.7-inch Retina display, the Apple-designed A6X chip, ultrafast Wi-Fi, a 5MP iSight® camera which also captures 1080p HD video, a FaceTime® HD camera, and support for LTE carriers worldwide,¹ all while delivering up to 10 hours of battery life.²  iPad with Retina display comes with iOS 7, featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and iTunes Radio℠.³

“Now for $449 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimised apps from the App Store.”

iPad customers have access to the revolutionary App Store℠, which offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 500,000 apps are designed specifically for iPad. More than 65 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel. The iLife® suite of creative apps, including iPhoto®, iMovie® and GarageBand®, and the iWork® suite of productivity apps, including Pages®, Numbers® and Keynote® are essential to the Apple experience and are now free, so more iPad users have access to these great apps that are optimised to support 64-bit technology and include hundreds of new features.

Pricing & Availability
iPad with Retina display models in black or white are available for a recommended retail price of AUD$449 inc. GST for the 16GB Wi-Fi model and AUD$598 inc. GST for the 16GB Wi-Fi + Cellular model. Smart Cover® and Smart Case for iPad with Retina display are available in dark grey for AUD$48 inc. GST and AUD$59 inc. GST respectively through the Apple Online Store (www.apple.com/au/), Apple’s retail stores and select Authorised Apple Resellers. iPad Air™ with Wi-Fi models are available in silver or space grey for a recommended retail price of AUD$598 inc. GST for the 16GB model, AUD$699 inc. GST for the 32GB model, AUD$799 inc. GST for the 64GB model and AUD$899 inc. GST for the 128GB model. iPad Air with Wi-Fi + Cellular are available for a recommended retail price of AUD$749 inc. GST for the 16GB model, AUD$849 inc. GST for the 32GB model, AUD$949 inc. GST for the 64GB model and AUD$1049 inc. GST for the 128GB model.

iPad mini™ with Retina display Wi-Fi models are available in silver or space grey for a recommended retail price of AUD$479 inc. GST for the 16GB model, AUD$598 inc. GST for the 32GB model, AUD$699 inc. GST for the 64GB model and AUD$799 inc. GST for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a recommended retail price of AUD$629 inc. GST for the 16GB model, AUD$749 inc. GST for the 32GB model, AUD$849 inc. GST for the 64GB model and AUD$949 inc. GST for the 128GB model. Additionally, the original iPad mini is offered at recommended retail price of AUD$349 inc. GST for the 16GB Wi-Fi model and AUD$499 inc. GST for the 16GB Wi-Fi + Cellular model.

¹LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³iTunes Radio is available with iOS 7 in the US and Australia.

*App count refers to the total number of apps worldwide.
** iWork and iLife for iOS are available for free from the App Store for any new device running iOS 7.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Kristen Young
Apple
kristen_young@apple.com
+61 2 8987 8278

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina, iSight, FaceTime, AirDrop, Safari, Siri, iTunes Radio, App Store, iPhone, iPod touch, iLife, iPhoto, iMovie, GarageBand, iWork, Pages, Numbers, Keynote, Smart Cover, iPad Air and iPad mini are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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