True Colours You Can Trust
You need a display that lets you make reliable colour decisions under strict time constraints — often in collaboration with clients and colleagues half a world away. By harnessing the power of ColorSync technology, calibration tools and on-line proofing applications, Apple Cinema Displays are transforming what was a promise into a reality.
Today, Apple displays have spawned sweeping changes in the ways creative pros tackle their everyday work — especially in the publishing industry, where Mac computers and Apple Cinema Displays are increasingly used in SWOP-certified “soft proofing” solutions. By eliminating the need for paper proofs, you and your clients can see dramatic savings on ink, paper and overnight delivery charges — and slash ever-more-valuable days out of ever-more-pressured schedules.
What makes Apple Cinema Displays better?
Full colour gamut. Any colour printable on an offset press is viewable on an Apple Cinema Display. So now, more than ever, the colour you see on screen is truly the colour you get on paper. The display’s maximum brightness means you can evaluate colour from the comfort of a well-lit room.
High resolution. A pixel density of 100 dots-per-inch is optimized for crisp, clear display of both text and graphics.
Wide aspect ratio. See multiple pages onscreen, at actual size, with plenty of room for tool palettes and menus. So you can concentrate on layout and design, not navigation.
Wide viewing angle. Even when viewing the ample real estate of a 30-inch Apple Cinema Display, you get minimal colour shift off-axis and maximum brightness.
Improved consistency. Colour fidelity remains consistent from edge-to-edge (across every last pixel of your display’s surface) and over time.
Improved resiliency. A designer in New York, a client in Houston, a printer in Singapore — users of Apple displays can be sure they’re seeing the same colour anywhere in the world, unaffected by different magnetic fields in different hemispheres.
Easy calibration. With affordable third party solutions, Apple displays can be easily calibrated to ensure the dead-accurate performance of your entire colour-managed workflow.
Neutral surround. A sculpted aluminum bezel provides a neutral reference point that won’t “fool your eye” when viewing colour-critical work.
