3GPP and 3GPP2 are the worldwide standards for the creation, delivery and playback of multimedia over 3rd generation, high-speed wireless networks. QuickTime has adopted 3GPP & 3GPP2 into the core architecture giving hundreds of millions of QuickTime users mobile multimedia capabilities.

QuickTime enables consumer and professionals to create, deliver and play back mobile multimedia content using the Industry-standard mobile file formats 3GPP and 3GPP2.

Defined by the 3rd Generation Partnership Project and 3rd Generation Partnership Project 2 respectively, these standards seek to provide uniform delivery of rich multimedia over newly evolved, broadband mobile networks (3rd generation networks) to the latest multimedia-enabled cell phones.

QuickTime and 3G

The QuickTime family of standards-based products provides the industry’s most versatile, cost-effective solution for the creation, delivery and playback of mobile multimedia over 3G networks. When deployed on a high-speed mobile network, QuickTime brings to life exciting new mobile services that will entertain and inform subscribers and generate new revenue streams for mobile operators and content providers. Combined with Apple’s wide range of professional and consumer hardware and software products, QuickTime provides a complete, end to end solution for key 3G service offerings such as video messaging and multimedia publishing.

3GPP and 3GPP2 Content Creation Solutions

QuickTime-based products allow professionals to create 3GPP and 3GPP2 content, such as news, sports, weather, entertainment, that is ready for upload to the mobile service provider’s network and delivery to mobile subscribers. With Final Cut Pro, QuickTime Pro, and the PowerMac G5, there’s virtually no limit to what you can create and deliver over a 3G network.

	Final Cut Pro 5 Final Cut Pro is an extremely powerful and flexible tool for professional video and audio creation. It is the only professional nonlinear editor that lets you work in the entire range of professional editing formats — SD, HD, offline, DV and film — all within the same affordable application. And because Final Cut Pro is built on the QuickTime architecture, it can immediately become your professional 3GPP and 3GPP2 content creation tool of choice. Learn more.
	QuickTime Pro QuickTime Pro is an excellent complement to Final Cut Pro when creating 3GPP and 3GPP2 content. Or use it on its own on either a Macintosh or Windows PC to encode high-quality audio and video, transcode existing media, make simple edits, and add 3G Text all in one low-cost tool. With its extensive set of authoring capabilities, QuickTime Pro is the perfect all-in-one cross-platform multimedia creation tool. Learn more.
	3rd-Party Professional Mac and PC Authoring Tools Because 3GPP and 3GPP2 are part of the QuickTime architecture, applications built on top of QuickTime inherit the ability to author and playback 3GPP and 3GPP2 content. That means the most popular media creation software, including discreet cleaner and Adobe GoLive, can now create mobile multimedia content.
	Mac OS X Mac OS X, the world’s most elegant user interface built on rock-solid UNIX-based performance, delivers high-end video and graphics support. The Mac OS X graphics system combines 2D, 3D, and time-based media standards using an industry-leading compositing window system making it the ideal ideal platform for 3D animations, video editing, and special effects. Mac OS X Tiger includes substantial new features for media professionals.Learn more about Mac OS X.
	Power Mac G5 Speed up your video and audio work with a dual processor Power Mac G5. The 64-bit G5 processor — plugged into a new ultrahigh-bandwidth system architecture featuring AGP 8X and PCI-X — makes the Power Mac G5 a breakthrough in desktop processing power and alleviates the limitations and bottlenecks of the traditional PC. Learn more.
	Apple Cinema HD Display Apple’s new family of displays offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more horizontal workspace making it the must-have display for creative professionals. The Apple Cinema HD 30-inch display has an unbelievable 2560-by-1600 pixel resolution and the 23-inch Apple Cinema HD display has a 1920-by-1200 pixel resolution, both capable of displaying High Definition Television (HDTV) content with room to spare. Learn more.

Industrial Strength 3GPP and 3GPP2 Delivery

Apple and QuickTime-based products provide the industry’s only end-to-end suite of hardware, software, and support products that allow operators and developers the ability to create, manage and deliver multimedia for successful mobile content services. Xserve, Xserve RAID and QuickTime Streaming Server provide the ideal platform for delivering streaming media to mobile devices.

Download

Mac OS X Server comes pre-installed with an Apache web server for delivering content in download environments. This method is best for short form content because users will download the entire clip before playing it.

Real-Time Streaming

In addition to the RTP/RTSP standard, QuickTime Streaming Server includes native support for streaming both MPEG-4 (.mp4) and 3GPP (.3gp) files for reaching the widest range of handsets on the market. Apple is a member of the International Multimedia Telecommunications Consortium (IMTC), which tests QuickTime Streaming Server for 3GPP compatibility with a large number of mobile device manufacturers.

	QuickTime Streaming Server QuickTime Streaming Server is Apple’s industrial-strength, standards-based streaming server for delivering media in real time over IP networks. Using the open standard RTP/RTSP streaming protocol, QuickTime Streaming Server provides native streaming of MPEG-4 and 3GPP files — ideal for reaching the widest range of media players and handsets on the planet. Extemely scalable and customizable, this solution fits into almost any network environment. Learn more.
	Xserve G5 Designed from the ground up for performance, serviceability, and easy integration into a wide variety of environments, Xserve G5 provides enormous processing power and ample storage in a compact 1U enclosure. Dual 64-bit processors and a high-bandwidth system architecture make Xserve G5 the ideal platform for streaming media. Learn more.
	Xserve RAID The perfect companion to Xserve, Apple’s Xserve RAID storage system is a 3U rack storage system that delivers a massive 3.5 terabytes of storage capacity, blazing performance of up to 210 MBps throughput. Designed with the media professional in mind, Xserve RAID holds huge amounts of digital content at an incredible value. Learn more.
	Mac OS X Server Mac OS X Server is Apple’s award-winning UNIX-based server operating system, combining the latest open source technologies with Apple’s industry-leading manageability and ease of use. With standards-based services from Apache to RTSP streaming, it is both easy and affordable to integrate into existing network environments. Learn more.
	AppleCare Service and Support When operations hinge on network availability, media professionals can’t afford server downtime. To ensure rapid issue resolution for server deployments, Apple offers a comprehensive range of technical support plans for Xserve hardware and Mac OS X Server software. Learn more.

3GPP and 3GPP2 Subscriber Benefits

3GPP and 3GPP2 content created on mobile phones can be played back on both Macs and PCs with QuickTime Player. QuickTime users can easily play and manage mobile content sent from video capable handsets on their Mac and Windows computer. Additionally, consumers can create 3GPP and 3GPP2 content using QuickTime-based applications for playback on multimedia enabled phones.

As mobile service providers’ networks evolve, more and more consumers will be able to author content on the desktop and share it with friends and family over 3G networks. Apple provides a choice of tools for consumers to author 3GPP and 3GPP2 for delivery to mobile devices.

	QuickTime Pro This low-cost cross-platform tool provides consumers with a host of editing and encoding capabilities. QuickTime Pro’s export dialog is designed to easily walk users through creation of their own 3GPP and 3GPP2 files. Choose video and audio settings such as frame size, format, and add 3G Text tracks, all part of the 3G standard. QuickTime Pro allows consumers to transcode their personal content to and from a vast array of formats for use in nearly any arena, from 3G to CD-ROM, broadcast and beyond. Learn more.
	QuickTime Player Apple’s free QuickTime Player is an easy-to-use application for playing, interacting with, or viewing any video, audio, or graphics file that is compatible with QuickTime. Whether 3G audio or video content is created on the phone or the desktop, QuickTime provides the playback solution for both the Mac and PC. 3GPP and 3GPP2 files sent to the desktop can be stored for future use, minimizing storage requirements on the handset. Learn more.
	iMovie iMovie provides consumers everything they need to produce their own 3GPP and 3GPP2 movies, complete with titles, transitions, soundtracks, and special effects and is shipped with every Mac. It’s ideal for creating movies of vacations, birthday parties, picnics, special events, and occasions of all kinds. Once your movie is complete, it’s easy to export to a variety of delivery formats suitable for DVD, Internet, email and mobile playback. Learn more.
	Final Cut Express Featuring the same interface as the Emmy Award-winning Final Cut Pro, Final Cut Express is a robust editing solution for digital video enthusiasts. It provides professional-level editing, compositing and real-time effects for full-featured DV editing. Final Cut Express is an innovative combination of power, ease of use and affordability for mobile content creation. Learn more.
	iMac G5 Designed to be the digital centerpiece of your home and the fastest way to the Internet, the iMac family comes with a choice of three flat-panel displays — including an amazing 20-inch widescreen display that can show more than two full pages of text, graphics, and movies side by side. With a high resolution of 1680 by 1050, the iMac is ideal for creating 3G content, editing video, displaying digital photos, enjoying games, browsing the web or just writing letters. Learn more.

3G Evolution

The evolution of high-speed wireless digital networks is based on two predominant technologies — GSM and CDMA2000. Both types of 3G networks are currently being deployed worldwide to offer consumers a variety of on-the-go multimedia services.

GSM and CDMA Coverage

GSM and CDMA wireless networks cover nearly every country around the globe. Mobile operators using these technologies are currently upgrading to higher data speeds to deliver rich multimedia content services to their subscribers.

Verizon Wireless

Verizon Wireless chose QuickTime as the exclusive desktop player for their getFLIX video messaging service because of its industry leading support for standards, cross platform functionality, and ease of use.

When users capture videos on getFLIX enabled phones, they can easily send them to friends and family via email or share them on-line on their PixPlace website using QuickTime for playback on the desktop. Consumers can also create personal mobile multimedia content in the 3GPP2 format using QuickTime Pro on their computer to share with Verizon Wireless getFLIX subscribers.

Sprint®

Sprint has certified Apple’s Xserve and QuickTime Streaming Server as an approved content creation and delivery platform for their Sprint PCS Vision(SM) Multimedia Service. Sprint content providers can now use Apple hardware and software products to deliver multimedia content to Sprint PCS vision multimedia subscribers.

NTT DoCoMo

NTT DoCoMo, the world’s leading mobile communications company chose QuickTime as their exclusive desktop player and content creation tool for their 3G FOMA “i-motion” video clip distribution and mail service because of massive distribution of the QuickTime Player and availability of high quality encoding tools.

Users of DoCoMo’s “i-motion mail” can transfer and play back multimedia messages on a Mac or PC from FOMA handsets with the easy-to-use QuickTime player. DoCoMo’s “i-motion” users can also download and view professional video content from a wide range of content partners, all created using QuickTime Pro with support for the 3GPP mobile multimedia standard.

KDDI

KDDI, a leading Japanese mobile operator chose QuickTime and QuickTime Pro to enable both their Movie Mail and EZ-Web services. KDDI’s Movie Mail users can playback content from their handset using QuickTime and create content to send to their friends using QuickTime Pro.

Using KDDI’s 3G CDMA2000 network, EZ-Web users can download and play multimedia content at broadband speeds of up to 2.4 Mbps from a broad range of content providers, created using QuickTime Pro or other QuickTime-based applications.

SmartTone

SmarTone, the Hong Kong’s leading mobile network operator in multimedia services, selected Xserver and QuickTime Streaming Server as the video content delivery platform for their mobile multimedia service. SmarTone users can access entertainment and fashion content that is streamed directly to their handsets via Apple’s hardware and software products.