Once you have a solid understanding of what your users need, as well as the potential mobile solutions to meet those needs, you’ll want to refine those concepts into a concise project plan to share with your project stakeholders. The most important element in defining your project plan is the application definition statement—a concise definition of your app’s purpose.

Creating an application definition statement

Start by writing an application definition statement. It should include the following:

• The purpose of your application
• Who it’s for and how they’ll use it
• Its core functionality

Be sure your statement defines a solution and only its core functionality, but not a detailed set of features. You need to be sure you have a strong purpose statement that you use to filter every idea for a feature. Does the feature serve the intended purpose? Pick the fewest, most frequently used, and appropriate features for the mobile context. Otherwise, you can end up with a long, unfocused list of features that are either difficult to execute or that don’t really solve the problem. Keeping your app focused will help give your users the greatest productivity in a simple to use package.