Keep It In House
“We make a lot of videos internally — covering events, educating sales reps, posting to our company blog, sending out to the stores. Final Cut Studio puts us in complete command of that process, and it’s really pushing a lot of boundaries now with the ability to process High Definition video. And DVD Studio Pro is absolutely the best option for creating and distributing video content on DVD. It’s fast, it’s consistent, and there’s nothing that comes close to it in the PC realm.”
Naturally, every Paul Frank store is filled with hip music, often from enthusiastic employees’ iPods. Back at corporate headquarters, iTunes is used extensively over the network so music-loving Franksters can listen to each other’s collections. Even outside phone callers enjoy iTunes music while on hold.
I’d be lost without my new black MacBook. I mean, aesthetically it’s absolutely beautiful, and functionally it’s flawless. In a business that’s always been devoted to cutting-edge design, how can you beat that.
From its inimitable product line, to its unique marketing materials, to its whimsical website, Paul Frank Industries uses Macs to maintain and expand its most valuable asset: a unique brand identity that has demonstrated its appeal beyond its founders’ wildest dreams. “I’d be lost without my new black MacBook,” says president Ryan Heuser, who, despite his schedule, still personally approves virtually everything that goes out the door, from press releases to graphics. “I mean, aesthetically it’s absolutely beautiful, and functionally it’s flawless. In a business that’s always been devoted to cutting-edge design, how can you beat that?”
Smooth-Running Stores
At each of those stores, a handful of sleek iMacs serve as point-of-sale machines. They’re linked to a Power Mac G5 in the back office running POS-IM, a leading point-of-sale and inventory management application that takes full advantage of Mac OS X. “The POS-IM folks have been great partners as we’ve grown,” says CEO John Oswald. “The software consistently gives us the kind of accurate reports we need to make smart business decisions. And POS-IM is absolutely capable of expanding to meet our needs as we get bigger.”
A Commitment to Creativity
“What Mac does for us, as a creative group, is to keep us focused,” says creative director Dan Jensen. “We never worry about maintenance, or viruses, or losing assets on our Xserve. It just doesn’t happen. So everyone is able to focus on the creative tasks at hand — and to be uncommonly productive.
“The iLife suite is an especially simple and effective problem-solver for all of us. When we go out to do a publicity shoot, for example, we load all the shots into iPhoto to browse, sort, and select. The fact that you can share iPhoto libraries over a network is incredibly convenient — we don’t have to worry about transferring files from one machine to another. When we need to manipulate sets of photos on a higher level, we use Aperture.
Keep It In House
“We make a lot of videos internally — covering events, educating sales reps, posting to our company blog, sending out to the stores. Final Cut Studio puts us in complete command of that process, and it’s really pushing a lot of boundaries now with the ability to process High Definition video. And DVD Studio Pro is absolutely the best option for creating and distributing video content on DVD. It’s fast, it’s consistent, and there’s nothing that comes close to it in the PC realm.”
From its inimitable product line, to its unique marketing materials, to its whimsical website, Paul Frank Industries uses Macs to maintain and expand its most valuable asset: a unique brand identity that has demonstrated its appeal beyond its founders’ wildest dreams. “I’d be lost without my new black MacBook,” says president Ryan Heuser, who, despite his schedule, still personally approves virtually everything that goes out the door, from press releases to graphics. “I mean, aesthetically it’s absolutely beautiful, and functionally it’s flawless. In a business that’s always been devoted to cutting-edge design, how can you beat that?”
