What Will a POS System Do for Me?

Inventory generally accounts for the largest single investment a retailer makes. Many retailers simply don’t have the time and resources it takes to control their inventory adequately. As a result they have too much money tied up in the wrong inventory items. It’s important to track and analyze inventory properly to eliminate avoidable expenses like overstocking, over billing, and shrinkage, not to mention the less tangible cost of stock shortages, frustrated customers, and lost sales.

Every retailer quickly learns that some items sell out faster than you can get them in the store while others sit on the shelf gathering dust until they are steeply discounted. When it comes time to reorder, you need to know how each product performed for you — how well it sold and how much profit it contributed to your business — in order to make an educated purchase decision. It’s impossible to keep track of every product’s performance history in your head, but a good retail POS system can generate performance reports by product and by vendor so that you can stop guessing how profitable each line was over a given period of time.

The easiest way to see how effective inventory management saves you money is in the cost of carrying inventory. Let’s suppose your company maintains a $60,000 inventory level and turns over the entire inventory twice a year. With a vigorous inventory management program and a dependable supply chain, you might cut the inventory in half and turn it over four times a year. But perhaps some of your key inventory items come from suppliers that cannot always make timely deliveries. If so, perhaps you cannot cut your inventory of those key items in half without risking running out of stock should delivery be delayed. That might mean you can only get your inventory investment down to $40,000. Even so, you will reduce you inventory carrying cost by $20,000. Money that was previously earning no return can be put to work buying fast-moving new inventory items, marketing your business, or taking advantage of other investment opportunities.

In short, a retail POS system shows you what your faster selling items are so you can order more of them and what your slower selling items are so you can order fewer of them. In addition to eliminating excess inventory, the retail POS system notifies you when you need to reorder items so you don’t run out of stock. Eliminating excess inventory saves you carrying costs. Preventing shortages of important inventory items boosts sales, improves customer satisfaction, and promotes customer loyalty.

Faster and More Accurate Transactions

User errors are costly. If a sales clerk rings up a $19.95 item as $1.95, the business owner loses $18.00 on the sale. If the receiving clerk checks in the wrong quantity of received items, the costs can include overpayments, under-stocked inventory, and hours of wasted time untangling the discrepancy with the vendor.

All of these errors have a negative impact on short-term profitability and, because they lower the overall level of customer service, they have a negative impact on long-term profitability and growth as well.

Barcode Scanner

Using a barcode scanner that plugs directly into your POS computer greatly improves the speed of checking in received shipments and checking out sold goods, and reduces the chance of human error.

The most basic way to use a barcode scanner is to read the UPC labels that are already on most products when they leave the factory. But many retailers want to add their own barcodes and labels so that the customer sees the store name and the store’s product description on the label, on the POS display when the sale is rung up, and on the receipt. A good retail POS system enables you to scan in received shipments using UPC barcodes. The retail POS system prints out the correct number of your store’s labels, enters the quantity of goods received, reduces your open PO by that amount, and adds any missing items to your backorder list for the corresponding vendor. The receiving department can then affix your store’s labels to the received goods. When the cashier rings the product up, it won’t matter whether they scan the UPC or your label — in either case, the correct description and price will appear on the display and on the customer’s receipt.

Automated Ordering

Based on historical sales levels, a retailer can set minimum and maximum stock-on-hand levels. This will prevent overstocks and will ensure that orders are placed with the retailer’s vendors in time to prevent out-of-stock situations. As sales trends change or as vendor lead times change, the retailer adjusts these minimum and maximum levels to maintain just enough stock on hand to meet sales requirements, thus reducing the cost of maintaining inventory.

Marketing Support

By running a leaner inventory, you will have more money available for marketing activities. And a good POS system collects and organizes some of the most potent marketing data any retailer can have: a list of every customer who has purchased in the past along with what they purchased and how much they paid for it. Therefore targeted mailings can be sent when new products arrive that you know will be of interest to specific customers, or when you’re running a sale on items like the ones they’ve purchased in the past. You can tell someone who comes in to buy clothing for a spouse or a friend what sizes and brands the recipient prefers. You can send personalized greetings on birthdays and anniversaries. And if a customer wants to return a gift or has lost a receipt, you can quickly see the date and price of the purchase. All of these factors greatly increase customer satisfaction and promote customer loyalty.

Improved Customer Service

Customers usually have a choice where to spend their money. The decision to bring their business to you rather than to your competitor is based on many factors, including price, product availability, and customer service. A good retail POS system, properly used, helps you provide superior customer service by better understanding your customers, their preferences and their buying habits, by reducing checkout errors, and by streamlining the checkout process. Last but not least, a retail POS system does many time-consuming chores for you so that you can spend more one-on-one time with customers, which translates directly into increased sales.

Why a Mac-based POS System?

The Mac is famously easy to use and its sleek, sophisticated styling works particularly well with the décor of retail businesses. For some buyers, those advantages alone justify the decision to purchase an Apple computer. Another argument in favor of a Mac-based system is total cost of ownership. Customers often comment that over the course of a few years, Macs cost no more to own and operate than a comparable PC system — and arguably a good deal less — for several reasons:

  • Macs are less prone to viruses and other malicious attacks so you can concentrate on keeping your business healthy instead of fussing with ailing computers.
  • The Mac OS X operating system is far more stable and trouble-free than alternative operating systems and has powerful, built-in features that help business owners work more productively.
  • Businesses that use Macs typically require less professional IT assistance than businesses that use PCs, reducing out-of-pocket consulting fees.
  • Businesses generally get more years of service out of a Mac than a comparable PC.

What Does a Typical POS System Look Like?

Typical components include the following:

  • Computer and monitor
  • POS system software
  • Cash drawer
  • Barcode scanner
  • Credit card magnetic stripe reader
  • Receipt printer
  • Pole display
  • Barcode printer
  • Keyboard and mouse
  • Wireless router

The configuration of the computer and peripherals is very flexible. For example, the cash drawer can be mounted under the counter. The pole display is optional, but in some geographic areas it is required by law so be sure to check your local statutes. The barcode printer can go in a back office if you are using a multi-user system. You could even opt for a wireless mouse and keyboard to eliminate cables and free up more working space.

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