Apple Announces TBWA Chiat/Day as Advertising Agency

CUPERTINO, Calif.--August 8, 1997--Apple Computer, Inc. today announced that it has completed its advertising agency creative review and has selected TBWA Chiat/Day to work as Apple's advertising agency. Terms of the relationship are currently being negotiated. Chiat/Day previously worked with Apple and is known for the creation of Apple's legendary "1984" commercial.

"We are extremely pleased that TBWA Chiat/Day will be joining Apple as we move our advertising forward through an exciting time in the market," said Guerrino De Luca, Apple's executive vice president of marketing. "Apple's renewed focus on its key customers and markets combined with TBWA Chiat/Day's cutting-edge creativity and true understanding of our brand sets the stage for extraordinary advertising."

"Our feelings about Apple are personal and professional. This is a very special brand. The way Steve Jobs views the role of computers in the world is what Apple is all about. We want to help tell that story," said Lee Clow, chairman, TBWA Chiat/Day and chief creative officer worldwide.

This announcement does not currently affect Apple's International advertising agency relationships.

The Apple Computer win caps off more than $400 million in new billings for TBWA Chiat/Day since January, 1997, from Taco Bell ($200 million), ABC Television Network ($40 million), Phillips-Van Heusen ($40 million), Samsonite ($30 million), The Weather Channel ($10 million), Prodigy ($10 million) and Novartis ($10 million).

TBWA Chiat/Day is part of TBWA International, an Omnicom company and the 15th largest advertising network in the world, with offices in 57 countries. TBWA Chiat/Day clients include Nissan, Taco Bell, Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut, Energizer, Champion, Sony PlayStation and New York Life.

Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.

Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-owned subsidiary of Apple Computer, Inc. Apple products are available at more than 300 Authorized Apple Canada Dealer locations across Canada.

Apple Canada's home page on the World Wide Web: http://www.apple.com/ca/.

Customer Information Contact: If you are considering the purchase of an Apple product and would like to have product information faxed to you, please call 1 (800) 263-3394 in Canada. If you do not have a fax machine or would like to locate an Authorized Apple Canada Dealer near you, please call 1 (800) 665-2775 extn. 450.

Apple, the Apple logo, and Macintosh, are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.