Apple Extends WebObjects Consulting Group to Design and Publishing Market

MARKHAM, Ontario -- March 17, 1998 -- Apple Computer, Inc. today announced the extension of services by Apple's WebObjects® Consulting Group to one of its core markets design and publishing. Formed around Apple's market-leading web application development platform, WebObjects, this group provides in-depth consulting for companies implementing strategic web-based solutions for database publishing, digital asset management and e-commerce.

"Apple is the first volume computer company to have a publishing consulting services team," said Jeff Martin, senior director of Apple's Design and Publishing Marketing group. "We've seen a major gap in the publishing industry for personalization and customization of print on demand and web content. Apple has filled that gap by providing the right technology, WebObjects, which has become the middleware standard to connect databases to the web and the right internal consulting team to help companies implement compelling solutions for their customers worldwide."

Delivering Results
WebObjects builds on Apple's strength in web content creation by enabling the seamless collaboration of application developers and web designers to create dynamic, content-rich end-user experiences for the web.

Companies such as DDB Needham, World Color, Laser Tech Color and Daniels Printing, who are leaders in a variety of media industries from advertising and broadcast to pre-press, have already successfully deployed WebObjects solutions with the help of the consulting group. British Broadcasting Corporation (BBC) uses WebObjects in the area of asset management; Adobe utilizes WebObjects as their standard to develop dynamic applications on the web; and, Seybold Publishing uses it for dynamic publishing and e-commerce. Seybold Publishing is debuting their dynamic website at the Apple booth #522 during Seybold Seminars NY '98.

Providing Solutions
Offered at scaleable program levels, the consulting group provides on-site engineering services, customer support, and specialized training and education. Utilizing WebObjects-dedicated engineers and access to over 300 leading industry solution partners, the consulting group assists in the development and deployment of successful and on-time industrial-strength enterprise web applications.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-owned subsidiary of Apple Computer, Inc. Apple products are available at more than 300 Authorized Apple Canada Dealer locations across Canada.

Apple Canada's home page on the World Wide Web: http://www.apple.com/ca/.

Apple, the Apple logo, Macintosh are registered trademarks of Apple Computer, Inc. All other brand names and companies mentioned are trademarks or registered trademarks of their respective holders and are hereby acknowledged.

Media Contacts
Dennis Manning
Apple Canada Inc.
(905) 513-5878
manning1@apple.com

Steve Andrews
GENERATORIDEAWORKSTM
(416) 368-6880
ae@aeintouch.com