Apple Debuts Three New Studio Displays

New Displays Deliver Outstanding Image Quality and Complement Stunning Industrial Design of Power Macintosh G3 Line

MACWORLD EXPO, SAN FRANCISCO - Jan. 5, 1999 - Apple Computer, Inc. today unveiled three new Apple Studio Displays that deliver outstanding image quality and complement the striking design of the new Power Macintosh® G3 line. The new Apple Studio Displays include a 21-inch colour-accurate Cathode Ray Tube (CRT) display for publishing professionals; a crisp 17-inch CRT display designed for a wide range of applications; and, a new version of its award-winning 15-inch flat-panel active matrix Liquid Crystal Display (LCD).

"Our professional customers demand super-crisp images and outstanding design from their displays," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "Coupling any one of these stylish, high performance Apple Studio Displays with a new Power Macintosh G3, adds up to the best Macintosh system ever."

By combining one of Apple's new Studio Displays with a Power Macintosh G3, customers can purchase the most complete Macintosh® system to date. The new Power Macintosh G3 line is perfect for design professionals who want to run the most powerful image-editing packages, home users looking for a machine that can handle the latest in graphics-intensive games and Internet applications, and educators who want a high-performance machine that is a solid investment for the future.

The new line includes:
The Apple Studio Display with ColorSync - This 21-inch display (19.8-inch viewable image size) is the ultimate display for publishing professionals, offering unparalleled Trinitron CRT performance. Complementing its stunning outward appearance, the display offers flicker-free viewing, ultra-fine resolution (1600 x 1200 at 85Hz), a four-port USB hub and a unique tilt-and-swivel stand that allows you to slide a keyboard underneath for extra desktop space. It features lifetime colour calibration using ColorSync® technology, Apple's industry-standard software for managing colour on computer monitors, scanners and printers, and it provides intuitive push button access to software controls for all screen adjustments.

The Apple Studio Display - This aggressively-priced 17-inch display (16-inch viewable image size) combines stylish design with a high performance DiamondTron CRT. The display offers a super-fine 0.25mm aperture grille pitch, support for multiple resolutions up to 1600 x 1200 at 60Hz, and an anti-reflective screen coating. Multi-lingual on-screen display controls are provided and the display's tilt-and-swivel stand allows for easy keyboard storage.

The Apple Studio Display, 15-inch flat-panel - This award-winning display offers spectacular performance through thin film transistor active-matrix LCD technology. The display is extremely bright and sharp, with an incredible contrast ratio that eliminates distortion and provides flicker-free images. Apple designed the display to offer smart scaling for support of multiple resolutions, a wide viewing angle and video input. It includes a tilt-and-swivel and height adjustable base for optimal viewing comfort, and offers a space-saving small foot print that can be further reduced with the alternate Picture Frame stand.

Pricing and Availability
The Apple Studio Display line is compliant with TCO95 and Energy Star standards and is available immediately worldwide through Apple Authorized Resellers. The 21-inch Apple Studio Display with ColorSync has an estimated retail price of CDN $2,309; the 17-inch Apple Studio Display has an estimated retail price of CDN $769; and, the 15-inch flat panel Apple Studio Display brings down the price of an Apple flat panel to a new low estimated retail price of CDN $1,699.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-owned subsidiary of Apple Computer, Inc. Apple products are available at more than 300 Authorized Apple Canada Dealer locations across Canada.

Apple Canada's home page on the World Wide Web: http://www.apple.com/ca/.

© 1998 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, AppleScript, Mac OS and Macintosh are registered trademarks and iMac is a trademark of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.

Media Contacts
Dennis Manning
Apple Canada Inc.
(905) 513-5878
manning1@apple.com

Heather Brittain
GENERATORIDEAWORKS PR
(416) 413-8915
heather.brittain@generator.ca