More Efficient. “The advent of soft proofing, virtual color proofing seemed a wonderful potential solution to our problems,” says Mel Baughman.
“All in all, the entire process has proven to be a godsend. I probably went up to Donnelley in Lancaster an average of once a month, minimum. Now, I have to find an excuse to go up there.”
“At the end of the day, what we all save tremendously is time. And that’s our most valuable commodity in this business. We can transmit a file in the morning, have it corrected mid-day, have it composed and okayed by the end of the day.
“At the end of the day, what we all save tremendously is time. And that’s our most valuable commodity in this business. Our very tight schedules haven’t changed. But now everyone’s breathing easier.”
Just knowing that opens up a day or two for the editorial and art staff to continue to write and design, to make their work that much better.
“Our very tight schedules haven’t changed. But now everyone’s breathing easier. And we’re managing quality at a very high level. We’re not sacrificing the quality of our publications in the slightest.”
