Apple Tools Develop Digital Pros

Profiles in Success: Middle Bucks Institute of Technology

Student performance

Jamison, PA — Chris Tully’s classroom has a special slogan: “Preparing for your future is as easy as walking through the door.” His students in the Multimedia Technology program at Middle Bucks Institute of Technology (MBIT) have discovered that these are words to live by. Although most are still in high school, they’re already producing public service announcements (PSAs), websites, training videos, and other projects for cable TV and local businesses. While working with a full complement of Apple hardware and software tools, Tully’s students are preparing for careers in the digital realm – and the future looks rosy for all.

Student performance

The Multimedia Technology curriculum is divided into three segments: the 100 level, an introduction to multimedia technology which focuses on web development; the 200 level, which makes use of such tools as Final Cut Studio to teach video and audio production; and the 300 level, in which students acquire advanced digital media proficiency and assemble DVD portfolios showcasing their work, and produce cable television shows and record local bands. In every level, and regardless of the project, students use such tools as iCal, iChat, and iWeb to stay organized and on track. 

Amber Ryder, a college freshman who has returned for 300-level studies, says the curriculum is equipping her with the skills she’ll need to step into a job in media production. “I have a portfolio complete with everything I need to show a future employer,” Ryder confirms. “I can show video, audio, graphic design projects; a little bit of everything. The multimedia program has really allowed me to jump ahead in college, too. And, since I’m using Apple technologies, I’m really getting prepared for what’s to come in my career.”

The Only Choice: Apple