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June 29, 2000 Volume 3, Issue 14


In This Issue:

1. A Shooting Star
2. The Right Tool for the Job
3. “The Mac Works for Me.”
4. Capture the Magic of Summer
5. Want to Be a Final Cut Pro?
6. The Verdict is In: PowerBook Top Legal Choice
7. Technically Speaking...
8. Quick Takes




1. A Shooting Star

Shooting the Stars His game: digital still photography.

His focus: celebrities.

Kevin Foley loves to photograph them. And his tools of choice are a pair of high-end digital still cameras—the Kodak DCS 520 and DCS 560—and a brace of Macintosh computers: a PowerBook when he’s on location (“When I’m done shooting, I take out the PC card and shove it in the PC slot of my PowerBook and display them right there.”) and three Power Mac G4s when he’s back home. “Everyone in the industry uses a Mac,” he says. “It’s a standard.”

Convinced that today’s digital cameras can deliver the goods, Foley took a few minutes off during a recent national tour to speak with us about his work and how he’s made the transition to high-end digital photography.

http://www.apple.com/creative/stories/foley/index.html



2. The Right Tool for the Job

Pronghorn graced the high country and gave the region its name, but now it’s students—over 1,300 per semester — who are beating a fast path to Antelope Valley College.

The attraction?

It’s the school’s Fine, Performing and Media Arts Division, which “offers computer-based programs in multimedia, computer graphics, music synthesizer/composition, interior design, and film studies and production.”

Students flock to the 53,000 square foot Applied Arts Building, preparing themselves for potentially lucrative careers in the digital arts. Says Dr. Dennis White, who created the program and, in the process, orchestrated a “technological renaissance unprecedented in any community college in the country”:

    “We chose Apple from the program’s inception because the Mac was designed as a graphics platform. Also, its ease of use was a major criterion in teaching our students. But most importantly, Macs are overwhelmingly preferred by graphics professionals.”
http://www.apple.com/education/hed/macsinaction/avc/index.html



3. “The Mac Works for Me.”

He has directed such films as “Westworld” (the first to use digitized images, by the way) and “Coma.” Created and produced the Emmy award-winning television series “ER.” And written a few novels that you may have read in the bargain: “The Andromeda Strain,” “Congo,” “Rising Sun,” “Disclosure,” “Airframe,” “Jurassic Park,” and its sequel, “The Lost World.”

He’s Michael Crichton.

An AppleMaster, Crichton has a long history with Apple and the Macintosh, and in an essay he recently wrote for us, he explains why: “One important reason,” he says, “is they’re better designed. By which I mean simpler—simple design is always the most difficult to achieve.”

http://www.apple.com/applemasters/mcrichton/



4. Capture the Magic of Summer

Maybe it’s Shakespeare in the park. A rafting trip down the Colorado. Your first visit to Shenandoah National Park. Or a family reunion in Taughannock Falls State Park in “gorges” Ithaca, NY.

But it’s a certainty that, however your family spends its time together this summer, there will be moments you’d like to capture, replay, and remember—well after the summer is over.

And we have the perfect way for you to celebrate those magical experiences of summer. By using the recently released Canon ZR10 digital camcorder, iMac DV, and iMovie, you can capture those moments digitally, bring them into iMovie, and easily create your own desktop movies—complete with segues, sound effects, and titles.

In fact, for a limited time, you can save $200 when you visit the Apple Store and purchase an iMac DV (which includes iMovie, of course) and the Canon ZR10 camcorder. For more information, see:

http://www.apple.com/promo/canon/



5. Want to Be a Final Cut Pro?


Then be sure to pay a visit to the Tips & Training area on our Final Cut Pro site.

Not only will you find descriptions of some of helpful books written about Final Cut Pro, you’ll also find:



  a handy guide to some of the better sites on the web that focus their attention on Final Cut Pro

  a schedule of workshops you can attend—some are free, one-day classes while others are intensive week-long seminars

  a collection of tips and techniques that will improve your understanding and use of Final Cut Pro 1.2

http://www.apple.com/finalcutpro/training/



6. The Verdict is In: PowerBook Top Legal Choice

Mac the Legal Choice “For litigation, the PowerBook is unmatched by anything out there. If you’re trying to run a courtroom presentation, opening statements for a jury for example, or trying to illustrate things to a judge, it’s much easier on a Mac.”

That’s the premise of Jay Giusti, counsel with the Chicago firm of Franklin & Shipley, Ltd. The product of a recent merger, Franklin & Shipley represent not only the consolidation of two law firms but the meeting of two platforms, for one firm—Eich and Franklin—was “steeped in PC tradition” while the other—Shipley and Associates—”was a Macintosh house, tried and true.”

Why did the firm decide to put the “$100 per hour army of [PC] consultants” behind them and select Macintosh as the “ultimate tool for litigation”?

http://www.apple.com/smallbusiness/legal/franklin/



7. Technically Speaking...

AppleCare Apple iReview. Best Site First. How Stuff Works. Rolling Stone.

What do all of the above have in common?

Each is a new Sherlock plugin that we’ve recently made available.

Apple iReview allows you to search the entire iReview site via the easy-to-use Sherlock interface. Best Site First helps you find the official web site for companies—not always the easiest thing to do using other Internet search engines. How Stuff Works lets you quickly search the enjoyable and informative website of the same name to, well, find out how all sorts of stuff works. And the new Rolling Stone plugin lets you use Sherlock to locate information about your favorite recording artists at rollingstone.com.

The best part: simply launch Sherlock, and Mac OS 9 will automatically download and install each of these plugins for you. You’ll find How Stuff Works in the Reference channel; the rest, in the Internet channel.

Want more information on Sherlock? Visit:

http://www.apple.com/sherlock

Remember that you can use Sherlock to locate articles in Apple’s Technical Information Library, to find products in the Macintosh Products Guide, and to search the entire Apple web site. Easily.




8. Quick Takes

The second annual QuickTime Live! Conference, scheduled for October 9-12 in sunny Beverly Hills, CA, promises to be an intensive affair: Seen the trailer for DreamWorks hilarious Chicken Run with that cocky Mel Gibson? It’s a real hoot — er, cackle:


QuickTime Live! Conference Seen Chicken Run?


“iMovie represents Apple at its best,” writes Charles Haddad in BusinessWeek Online. “This software is not only intuitively easy to use but it’s fun, too … cut and shuffle scenes, and add special effects and even sound.” Trent Reznor, one of the most influential songwriters and recording artists of the past decade, talks about his musical life, including Pretty Hate Machine, Nine Inch Nails, The Fragile and his soft spot for Macs:


“iMovie is Apple at its Best” Alchemist of Melody


In less than a month, the doors will swing open on this year’s Macworld Expo. Held in New York’s Jacob Javits Center (July 19-21), this year’s expo will feature over 400 exhibitors and showcase thousands of products from our friends and partners in the developer community. For more information or to register: Did you know that each issue of Apple eNews published this year is available on the web? It’s true. As part of a complete schedule of our email newsletters, we provide a link to archived issues of each publication. Look for the Year 2000 Publication Schedule at:


Macworld’s Coming Real Soon Back Issues Online



Thank you for reading this issue of Apple eNews.
Look for your next issue on July 13, just before Macworld New York.



Apple eNews is a free, bi-weekly email publication from Apple Computer.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are estimated retail prices and are listed in U.S. dollars. Product specifications are subject to change.

Apple permits reproduction of the contents of Apple eNews for publicity and promotional purposes. Apple, FireWire, Mac, Macintosh, PowerBook, and Power Macintosh are registered trademarks; Apple eNews, iBook, iMac, iMovie, Power Mac, and QuickTime are trademarks; and AppleCare is a registered service mark of Apple Computer, Inc. Other product and company names mentioned herein may be trademarks of their respective companies. Mention of third-party products is for informational purposes only and constitutes neither a recommendation nor an endorsement.



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