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November 16, 2000 Volume 3, Issue 25


In This Issue:

1. Don’t Pass the Bucks
2. Create Your Own Holiday Movie: We’ll Show You How
3. In the Studio and on the Road With Laika
4. Mac Games
5. Call of the Wild
6. Built for Mac OS X
7. Technically Speaking...
8. Quick Takes




1. Don’t Pass the Bucks

Did you hear? We’ve cut the price of our 500Mhz PowerBook to just $2,999.

That’s a $500 price reduction—the lowest price ever for a 500MHz PowerBook.

But that’s not all.

Take advantage of our mail-in rebate program as well, and the final cost of a 500MHz PowerBook is just $2,799.

It’s up to you. Don’t let this opportunity to save $700 pass you by.

Order a PowerBook today—from the Apple Store or your local reseller.



2. Create Your Own Holiday Movie: We’ll Show You How

The holiday season is fast approaching, and while you could send everyone on your list a simple card, you might consider creating something really unique to share with friends and family this year. Your very own holiday Desktop Movie.

iMovie makes it easy. You can mix clips you captured last year with new video shot just for the occasion. Add a few stills. Some music. A narrative track. A few transitions and titles. And, voila, you’ll have a family holiday movie that you can post on your iTools home page for all to see and enjoy.

In fact, let us show you exactly how easy it is to make your own Desktop Movies. From now until the end of the year, we’ll be sponsoring Apple In-Store Events at many US retail locations. Visit a participating U.S. reseller near you, and you’ll be able to get hands-on experience with iMovie 2, iTools, AirPort, Microsoft Office 2001, and our great lineup of desktop and portable Macintosh computers.

Learn how easy it is to make your own Desktop Movies.



3. In the Studio and on the Road With Laika

Named after the dog who hurtled through the heavens in Sputnik 2, the band Laika consists of just two people: producer Guy Fixsen and songwriter Margaret Fiedler. Unless, of course, you consider the Mac, which plays an integral part in their music making—both in the studio and on the road.

At home, the Power Mac lets them “evolve songs” using “analog synths and old keyboards.” Says Fixsen, “In terms of multitracking actual audio, I’ve only ever used Macs.”

And when the pair leave the studio (to promote their new album, “Good Looking Blues,” for example), the PowerBook hits the road with them.

“We can just take our PowerBooks with us in a van or a bus and have absolutely everything at our fingertips in a compact way, which is great,” says Fixsen.

Making Music with Macintosh



4. Mac Games

Gridlock got you tied up in knots? Want to leave traffic behind and take your car off the road for shortcuts through terrain seldom traveled?

Then rev up Terminal Reality’s 4x4 Evolution.

With over 150 trucks and 15 open-ended tracks to choose from, you’ll have a blast designing and driving your own off-road vehicle. You can even get online and race against other drivers from around the world.

“We’ve put together a fun style of racing that will appeal to both the arcade and hardcore racer,” says QA manager Evan Russell. “Hopefully, there will be something that will appeal to everyone.”

4X4 Evolution Takes the Mac Off Road and Online



5. Call of the Wild

Want to hear sea lions bark and watch seabirds swoop? Now you can—no matter where you live—thanks to QuickTime and the AirPort-equipped network of PowerBook and Power Mac computers controlling the digital video cameras at the Race Rocks marine preserve in Canada.

“As reserve wardens, we’re concerned about the impact of too many visitors,” says Garry Fletcher, who helped set up the virtual nature tour. “Our goal is to provide a window into this unique marine ecosystem while protecting it from damage.”

Four cameras on the islands broadcast live streaming audio and video, allowing you to observe the animals without ever making your presence known. You can even play wildlife photographer and control one of the cameras remotely from controls available in your web browser’s window.

AirPort, QuickTime, and Macintosh Computers Bring Sea Life to You



6. Built for Mac OS X

Whether you think a picture is worth a thousand words or a word is worth a thousand pictures, Mac OS X has a built-in application that lets you communicate with others the way you want.

It’s called Mail, and it allows you to trade messages with colleagues, friends, and family—quickly, easily, and in ways other email programs may not permit.

Want to show off some digital photos from your vacation? How about a QuickTime movie of your new baby? No problem. Just drag and drop any files into an email message and they’re ready to go.

Mail even has a companion that will help you organize your life. Called AddressBook, it does more than track email addresses. It includes digital cards that allow you to store street addresses, pictures, phone numbers, and even URLs.

To find out more, visit the Mail page on our Mac OS X site.



7. Technically Speaking...

AppleCare What’s new on Apple’s support site?

If you have a PowerBook, G4 Cube, or Power Mac G4 with a DVD drive and you like to watch DVD movies, we have an informative article—just recently updated—that can clarify a sometimes confusing topic: DVD region codes.

Or maybe you’d like to download the most recent version of the Apple Memory Guide. The guide has been updated with information about the current models of the iMac (iMac, iMac DV, iMac DV Plus, and iMac DV Special Edition), Power Mac G4, and Macintosh Server G4. How much memory does each computer support? What kind should you purchase? This PDF will advise you. (Requires Adobe Acrobat Reader.)

Download the Apple Memory Guide.



8. Quick Takes

In Popular Science’s look at the “Best of What’s New: 2000,” the Grand Award goes to the G4 Cube. “Words like ‘striking’ and ‘inspiring’ are rarely used to describe desktop computers. But they seem almost insufficient to describe Apple’s rapturous Power Mac G4 Cube.” Watch our newest television commercial again and again to find out why Jeff Goldblum is wild about iMovie:


G4 Cube Wins Grand Award New iMovie Commercial


Wish friends and family a Happy Thanksgiving with one of the iCards in our new Thanksgiving collection: On Nov. 14, Sade’s new album “Lovers Rock” premiered—exclusively in QuickTime—via the Internet, four days before it arrives in stores:


Send a Thanksgiving iCard A QuickTime Exclusive: Sade


At an inaugural event in Singapore, the AppleMasters program celebrates 18 leading athletes, musicians, artists, educators and civic leaders from five countries: Hong Kong, Singapore, Malaysia, Thailand and the Philippines. Looking for consultants, trainers, and other Macintosh technology solution specialists? Visit the Apple Solution Experts site:


AppleMasters in Asia Apple Solution Experts



Thank you for reading this issue of Apple eNews.
Look for your next issue on November 30. And have a Happy Thanksgiving.



Apple eNews is a free electronic newsletter from Apple published once every two weeks.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are estimated retail prices and are listed in U.S. dollars. Product specifications are subject to change.




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