“This is what we’re all about,” concluded Steve Jobs at the end of his Macworld keynote, “allowing people to do things they could never do before. Making creativity possible—for everyone.”

One of the ways we’re demonstrating that mission: updating our iMac family to make iMac both faster and less expensive.

As of today, the iMac family consists of three models. Sporting fast PowerPC G3 processors, they run at 500 MHz, 600 MHz, and 700 MHz and cost $999, $1299, and $1499 (MSRP), respectively. The 700-MHz iMac Special Edition will be available in August; the two other models are available immediately.

To make the iMac an even better computer for your digital lifestyle, we increased the amount of memory and storage space. Out of the box, the iMac now offers up to 256MB of memory and up to 60GB of hard disk storage.

And you can take advantage of the extra speed and storage space right away by managing your growing music library and burning audio CDs with iTunes and creating Desktop Movies with iMovie. In fact, iTunes and iMovie are just two of the software applications that come bundled with every iMac and that help make it the best computer for today’s digital lifestyle.

There’s nothing creative professionals enjoy more than seeing their ideas fledge and take wing, and that’s what the new Power Mac G4 is all about. Creativity.

From science to the arts, from digital 3D holography to DVD mastering, the new product line offers the fastest Power Mac G4 ever and the ultimate in performance, expansion, and digital media solutions.

Yesterday, the 733-MHz Power Mac G4 was at the top of the line; today, it’s where the line starts. Up a notch sits a Power Mac G4 with a single 867-MHz processor (with a 2MB Level 3 backside cache). And, at the top of the new line, you’ll find a system with dual 800-MHz PowerPC G4 processors (with a dual 2MB Level 3 cache).

You can check the specs (and they’re impressive) on our website, but the big news is that the SuperDrive—and all of the creative projects its ready availability ennables—now comes standard in Power Mac G4 systems costing just $2499 (MSRP)—$1000 less than before.

One of the products that will take advantage of the performance offered by both the new iMac and Power Mac G4 computers is Mac OS X. Especially the new version of Mac OS X we’re previewing at Macworld Expo.

Scheduled to ship in September, Mac OS X v10.1 offers blazing speed (most applications launch with just one icon bounce), enhancements to the Aqua interface, improvements to the Dock (you can move it!), and a host of exciting new features.

Let’s talk about those new features. With Mac OS X v10.1, you’ll not only be able to create a music library and burn music CDs with iTunes, you’ll also be able to burn data CDs from the Finder, make movies with iMovie, watch DVDs with the DVD Player, and create DVDs with iDVD. Those are the features you really wanted us to add, and you’ll see them all in September.

That’s just the beginning, though. Mac OS X v10.1 is an absolute powerhouse, and we have a great deal more to tell you about it.

Speaking of iDVD, we had this crazy idea.

As you probably know, iDVD—the application that makes DVD creation child’s play—lets you create menus for the slide shows or Desktop Movies you want to include on your DVDs just by dragging and dropping.

Wouldn’t it be great if iDVD not only allowed you to create these menus, but allowed you to play your movies and slide shows right in the menus themselves?

The industry term for this is “motion video,” and even though Hollywood is just beginning to incorporate it in the DVDs you buy or rent at the store, come September you’ll be able to include motion video in the DVDs you create and share with friends, family, colleagues, and clients.

We call them “motion menus,” and they’re just one of the improvements we’ll be introducing in iDVD 2. Previewed at the Expo in New York, iDVD 2 is coming to the Mac in September and requires Mac OS X v10.1.

Today—just 117 days since we introduced Mac OS X—there are already a thousand native applications available for you to use. By September, you’ll have thousands of Mac OS X applications from which to choose.

In fact, over 40 third-party developers announced new applications at the New York show, including ten developers—Adobe, Alias Wavefront, Aspyr, Blizzard Entertainment, Connectix, FileMaker, IBM, Microsoft, Quark, and Worldbook—who demonstrated their new Mac OS X products during the keynote.

Find out more about what’s here today—a list that includes AccountEdge (MYOB), AppleWorks (Apple), BBEdit (Bare Bones), Bryce 5 (Corel), FileMaker (FileMaker), FreeHand 10 (Macromedia), LiveStage 3 Pro (Totally Hip), and Toon Boom Studio (Toon Boom Technologies)—and what’s coming tomorrow by visiting our Mac OS X page.