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Now, when you hit the trail, climb a mountain, hop a train, run a
marathon, backpack the high Sierras, go mountain biking in Moab, or
catamaran to Ochos Rios, you can invite your music library along for
the ride.
In fact, it can travel in your shirt pocket.
As long, that is, as you’re packing your iPod, the new ultraslim,
ultralight, and ultraportable MP3 player Apple introduced just last
week and will be available in stores on November 10.
Thanks to iPod and its 5GB hard drive, you can tote not 10, not 100,
but up to 1000 songs in a svelte unit no larger than a pack of playing
cards. And you can play music for up to 10 hours before recharging
the lithium polymer battery.
Want to hear more about iPod?
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Wondering how you’ll move your music library to iPod?
iTunes 2. That’s right, you can expect a new version of iTunes just nine days
from now—on November 10—and it comes packed with some great new features.
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A 10-band equalizer with over 20 custom presets |
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Crossfading for smoother transitions between songs |
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MP3 CD burning |
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A built-in sound enhancer for richer audio playback |
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Faster audio CD burning (up to twice as fast as before)
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But, wait, there’s more. iTunes 2 and iPod are an absolute item. A
musical dynamic duo, they synchronize beautifully, allowing you to
transfer your music collection—playlists and all—automatically (or
manually if you’d like) from your Mac to your iPod. In fact, thanks
to FireWire, music transfers blazingly fast. How fast? You can
transfer a CD of music in less than 10 seconds. A full 5GB of music
in less than 10 minutes.
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Seen Jim Heid’s
recent column in the L. A. Times? Heid has “been
using a prerelease copy of Microsoft Office X for my writing and e-mail, and
it’s a thing of beauty.” In fact, he says, “I’ve come to a
conclusion: The best computing platform is a Mac—running Microsoft
software.”
If such comments make you more than eager to get your hands on the
new version of Office for Mac OS X, here’s good news: Microsoft
says it will be on store shelves on November 19.
And here’s more good news still. FileMaker—working closely with
Microsoft—is offering us a special deal to mark the release of the
new Office product. Buy Microsoft Office v.X for Mac (upgrade or
full retail version), and you’ll receive $100 via a mail-in rebate
on purchases of FileMaker Pro 5.5 for Mac (full retail version) made
between 11/1/2001 and 3/15/2002. For more details, visit FileMaker.
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You can save up to $500 when you purchase a qualifying Power Mac G4
computer at the same time you purchase a 15- or 17-inch Apple Studio
Display or the stunning 22-inch Apple Cinema Display.
But hurry, you only have until December 31, 2001.
How can you take advantage of this real screen saver?
Make your purchase from the Apple Store, and your savings will be
instantly applied to your final invoice. Or visit an Apple retail
store or one of the many authorized Apple resellers throughout North
America and use the mail-in rebate coupon you'll find on our site
to redeem your savings.
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There’s an old axiom in the music business: the hungriest bands earn
the most success. So when the alternative rock group Radiohead made
the move to all-digital music, they chose to chow down on a steady
diet of Macintosh, a diet that brought their album, “Kid A,” to
number one on the Billboard charts last year.
In the studio, their recipe calls for a Power Mac loaded with all
the right ingredients: ProTools for audio editing and Logic Audio
for MIDI sequencing. On the road, Titanium PowerBook computers
provide late-night musical feasts.
And when they made the video for their QuickTime-only single “I
Might Be Wrong,” director Chris Bran whipped it up from scratch,
editing the digital video and applying effects with only the software
on his PowerBook.
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Thank you for reading this issue of Apple eNews.
Look for your next issue on Novwmber 15.
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Your co-worker is frantic. She absolutely positively needs the
Davenport Project files. And she needs them NOW. They’re too big for
a Zip, and she can’t wait for you to burn a CD.
What to do?
Turn file sharing on and let her copy them from your system to hers.
In Mac OS X, you can place files in your Public folder and let your
co-workers retrieve them. Likewise, you can deliver data to fellow
employees by placing it in the Drop Box folders inside their Public
folders. Either way, those mission critical files will get to the
right people in seconds.
Like to know more? Then peruse “Mac OS X: File Sharing,” another
highly informative article in the AppleCare Knowledge Base.
If someone touts your talent to temporize, don’t get tremulous.
Get Sherlock.
With the addition of the new dictionary.com and thesaurus.com
plug-ins to bolster the already efficacious plug-ins for the
American Heritage Dictionary and Roget’s II: New Thesaurus, our
intrepid searchmeister can help you triangulate the meaning of terms
both tortuous and transparent.
We speak veraciously.
Look for the newest Sherlock plug-ins in the Reference channel.
Writing for the New York Times, David Pogue calls iPod “the finest
portable music player ever built.” Patrick Houston (ZDNet) was just
as ebullient, proclaiming “XP: Phooey on youie! Why iPod is the
Apple of our eyes.” And MacUser’s Simon Aughton maintains that “iPod
embodies all of the things for which Apple is quite justifiably
renowned—great design, simple but sophisticated functionality and
the kind of understated elegance that other manufacturers never
quite seem to capture.”
Take a look at our new TV commercial for iPod.
We call it “Beat.”
In the months ahead, Macintosh user groups from Minnesota, Colorado,
Oklahoma, California, Florida, New York, and elsewhere in North
America plan to host special Mac OS X events, and at quite a number
of them, you’ll be able to see iPod in action, too.
In his column this morning, Walter S. Mossberg of the Wall Street Journal speaks
of his experience with iPod, which he has been testing for the last 10 days. “The
iPod,” he says, “is Apple’s first noncomputer product in years, and it’s a design
home run.” “All in all,” he concludes, “iPod is a great product, and I recommend
it to anyone who loves music.”
Don’t forget. Tomorrow, November 2, Monsters, Inc. comes to a theater near you. Get in the mood, today,
by watching the new trailer for the movie.
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