Apple eNews: November 29, 2001

“There’s a lot of buzz over DVD in the ad industry, and a lot of that has to do with Apple bringing it to the foreground and making it so affordable.”

That’s Matt Dessner speaking. A designer and director of production at Cap TV, Dessner used to rely on tape. After all, there was no alternative.

“We’d spend a lot of money and time to produce this pretty digital image,” he says, “but then we’d end up dumping it onto an inferior format.” Good old-fashioned 3/4-inch analog tape.

But that was before Dessner and Cap TV discovered how DVD Studio Pro could improve the product they delivered to clients. “Now,” he says, “there’s no loss of quality at all because it all stays digital, and of course it looks and sounds great.”

Farhad Manjoo of Wired thinks “It’s beautiful. The Mac team at Microsoft,” he says, “has taken Office’s tired suite of productivity applications—the ubiquitous word processor, spreadsheet, presentation and e-mail programs—and converted them into high art.”

But the beauty of Office is more than skin deep. Leveraging the strengths of Mac OS X, Office v. X is incredibly stable and responsive. Each of its four applications comes packed with exciting new features, many of which are unique to this new Mac version. And it’s totally compatible—not just with previous Mac versions of Office but with Windows Office XP, Windows Office 2000, and Windows Office 97, so if you create documents on the Mac, you can collaborate effortlessly with friends using Windows.

Best of all: Office v. X for Mac is shipping now. Come take a look.

Want a great way to keep in touch with friends and family—not just with words but with stunning digital photographs?

Buy an iMac.

With iMac, it’s a snap to download photos and then post them on your web page or send them to others as iCards or via email.

And if you purchase a qualifying iMac between October 26 and December 31, 2001, you can take your snapshots with an HP 318xi digital camera. We’ll send you the camera (or $150 cash back) through the mail.

To bring the details of this promotion into sharp focus (and to download the rebate coupon you’ll need to participate), visit our Snap it Up website. Or visit the Apple Store, an Apple retail store, or one of our participating authorized Apple resellers.

Like to see what else is available for the digital camera buff on your holiday list this season?

You may have heard by now that iTunes 2 includes a great 10-band equalizer with 22 presets.

But did you know that you can tell iTunes 2 to display an Equalizer column and then set equalizer preferences for each song in a playlist?

It’s true. And it’s easy to do. Simply select one of your playlists and have iTunes display all of the songs in the list. Then pull down the Edit menu and choose “View options.” Click the check box next to Equalizer and click OK.

iTunes will add an Equalizer column and add a drop-down menu in each row of your playlist, making it easy for you to assign a preset to each title in your list.

Like to learn more about iTunes 2?

If you enjoyed easy access to recently used applications and documents via the Apple menu in Mac OS 9, you’ll be pleased to know that Mac OS X lets you open recent files just as easily.

Just pull down the Apple menu in Mac OS X, choose Recent Items, and—just as in Mac OS 9—you’ll find a list of the most recent applications and documents you’ve opened. They’re all there in one convenient location.

Like to change the number of recent documents and applications displayed? That’s easy, too. Just open System Preferences, click General, and select the number of items you’d prefer Mac OS X to list.

Thank you for reading this issue of Apple eNews.
Look for your next issue on December 13.

When Galen Wright comes in for a landing, it’s often on a park bench, a coffee house stool, or a seat at the blues club.

That’s where the creative director at Emma (an up-and-coming West Coast ad agency) often goes to clear his mind, collect his thoughts, get some serious work done. And where he depends on AirPort to keep him in touch with his network.

“At Starbucks across the street,” says Wright, “I have complete access to our own extranet. I can download TV commercials, rough edits, print ads, and storyboards. We post those for client approval, so I can be talking on my cell to a client while I’m reviewing work right there in the coffee shop. It’s amazing.”

How does AirPort help Emma compete effectively? “We can be more responsive,” Wright says. “AirPort helps us do that.”

Get with the plan.

The AppleCare Protection Plan, that is.

If you own a Mac, it came with built-in service and support coverage—90 days of complimentary telephone support and a one-year limited warranty.

Would you like that coverage to last a bit longer — for up to three years, in fact?

Purchase an AppleCare Protection Plan for that computer, and you can extend the built-in service and support coverage for an additional two years beyond the expiration date of its warranty.¹

Visit our support site to learn more about the AppleCare Protection Plan.

¹ To qualify, the AppleCare Protection Plan must be purchased before the one-year limited warranty expires.
Technical telephone support coverage begins after the 90-day complimentary support period and extends for three years from the computer’s purchase date.

Stewart Alsop (Fortune) says that iPod “is so portable and self-contained that it solves the lifetime problem I (and every other person who listens to music) have, which is that the music I want to listen to is somewhere else.” “Now, with iPod,” he enthuses, “the music I want is always in my pocket.”

And he’s not the only one lavishing praise on iPod.

This just in. Now available from Wolfram Research, Mathematica for Mac OS X offers significant speed gains and improved stability, taking full advantage of new features and technological advances in Mac OS X.

What do you send when you want to send the very best? A Hallmark, of course. And now you can send friends or family a Hallmark birthday, Christmas, or Kwanzaa iCard.

And don’t forget to check our Holidays category for other seasonal iCard offerings.

Apple eNews is a free, bi-weekly email publication.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are estimated retail prices and are listed in U.S. dollars. Product specifications are subject to change.