Apple eNews: March 15, 2007

	“I believe my search for the ‘perfect’ desktop computer is over,” states Mark Kellner (Washington Times). For Kellner, perfection comes in the form of a 24-inch iMac, “a sleek-looking, supercapable computer, which does just about everything you’d want form a powerful system, and does it well and quickly.” “For those who need, or just want, something that’ll look good and work great for a good long while,” he concludes, “it’s going to be tough to beat this 24-inch wonder—or even come close.”
	A “heroicallly slick desktop app that runs on both PCs and Macs” makes the new AirPort Extreme” the “easiest base station to configure,” so far as Andy Ihnatko (Chicago Sun Times) is concerned. But it’s not the only reason for his raves. Following installation, Ihnatko took his “notebook for a little walk. The ‘ ;dead spots’ in my house had almost completely vanished: I got four bars out of four in every room adjacent to the Extreme, even between floors, with solid coverage in every other living room.”
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You have only a few weeks—till March 27, to be exact—to ink your own Movie Deal. Save up to $200 instantly by visiting the online Apple Store, purchasing a qualifying Mac, and adding Final Cut Express HD to your cart. Terms apply, so visit the Movie Deal site for complete details.

“South Park” fans take note. You can now find all ten seasons of the relentlessly biting series on the iTunes Store. (And Season 11’s waiting in the wings.) Nor do you have to look far to find “South Park: Bigger, Longer & Uncut” or the riotous “My. Hankey’s Christmas Classics.”

Cinematographer Larry Fong may have a demanding job, but who wouldn’t want to work on Macs all day creating feature films like the upcoming “300” or ABC’s unmissable “Lost.” As he tells Jim Dalrymple (Macworld), “After a long 15- to 16-hour day the last thing you want to do is fight with the computer to finish the job,” That’s why Fong loves his Mac. It just “gets the job done.”

At the recent PMA show in Las Vegas, Adobe announced that Mac customers will have two versions of Photoshop from which to choose later this spring—Adobe Photoshop CS3 and Adobe Photoshop CS3 Extended. You’ll find more information and a handy FAQ on the Adobe site.

Every week, developers release new products for us to enjoy. This week brings us a ton of new arrivals from iDustrial Revolution, Freeverse Software, Casio, app4mac, and other great Mac developers. Like to see some of the more recent arrivals?

Apple eNews
March 15, 2007
Volume 10, Issue 5

We hope you thoroughly enjoyed reading this issue of Apple eNews. You can expect your next issue on March 29. See you then.

Written and designed by Apple in Cupertino, Apple eNews is a free, bi-weekly email publication.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are Apple Store prices as of the date of this publication. They do not include sales tax or shipping charges, are subject to change, and are listed in US dollars. Product specifications are subject to change.

the complete first season of Saturday Night Live. And though it took some 32 years to acquire the rights to all of the music from the groundbreaking season, the production crew had just six weeks to create the entire 8-disc set.

The team assembled, perfected, and authored the boxed set using Final Cut Pro, DVD Studio Pro, and Shake. But they would have never made their deadline if it weren’t for Xsan and Xserve RAID.

That’s because the 24 ninety-minute shows—not including all the extras on the set—represent more than 150 terabytes of uncompressed digital data. More data than any individual system could accommodate, it required the dynamic duo of Xsan and Xserve RAID to manage the herculean data lifting.

Continuing to address the needs of pro photographers, Aperture 1.5 now supports the RAW formats for a range of additional cameras. That includes the new Leica Digilux 3; new digital SLRs from Nikon, Pentax, Panasonic, and Samsung; and, for the first time, the complete lineup of medium format digital backs from Leaf Photography.

To add support for these cameras and digital backs, simply download and install the Mac OS X v10.4.9 Update for PowerPC- or Intel-based Macs.

If you’re using a Leaf digital back (or any of the other camera models now supported), you have an excellent reason for downloading the free, 30-day Aperture Trial. See for yourself how the most powerful post-production tool for photographers can help you manage each step in your digital workflow.

They're at it again. Due Maternity, the all-Mac maternity-wear shop, keeps breaking ground on new marketing territory by finding ever more innovative ways to take profitable advantage of their Macs. And now they've discovered the new killer app for small businesses everywhere.

iMovie.

Explains co-founder Albert DiPadova, "From start to finish, I can cut a really good looking iMovie featuring a specific product in less time than it would take me to write the press release about it." To increase online traffic with compelling video promotions, DiPadova depends on an "all-Mac workflow with iMovie for editing, iTunes for audio, still shots from iPhoto. It's all right there, working together. Finding the right words can be hard, but making an iMovie is way easier."

That's the mission of Adventure Ecology. And it accomplishes that goal by taking young participants on real-life field expeditions to locations as remote as the North Pole and by engaging them in interactive learning opportunities both educational and entertaining.

To engage a young audience and build a worldwide collaborative community, Adventure Ecology depends on creative animation. And to develop its course material, they depend on the Mac, iLife, and Final Cut Express.

"What you can do with Apple multimedia tools really leads the way," says Sylvia Guidara, the organization's Head of Education. "Animation processes are now so fast, and it is so easy for children to design solutions and input their own content on the learning platform." Then there's iPod, an "amazing educational tool" Adventure Ecology deploys as part of its "mobile learning environment." For Adventure Ecology, the Mac makes eco learning fun.