Apple eNews: May 10, 2007

	“Isn’t it sweet to shop at a store where members of the sales staff not only know their stock inside and out, but don’t hesitate to recommend a less expensive product when it’s appropriate?” That’s what Bob Levitus (Houston Chronicle) wonders in an article about the Apple Store and three new programs it recently introduced. “The one I find most compelling is the new One to One personal training service. For a mere $99 a year you get unlimited access to expert trainers at the Apple Store.” Levitus considers that “quite an amazing deal.
	Ticketmaster and iTunes have teamed up to offer iTunes customers “A Summer of Free Music.” When you purchase a concert ticket from Ticketmaster.com for any show scheduled between Memorial Day (5/28) and Labor Day (7/03), you’ll receive an electronic redemption code you can use to download a song of your choice from iTunes. Ticket buyers also receive a 10-song digital sampler showcasing the work of hand-picked artists.
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Now you can “Give Your Mac a Voice” by participating in a new promotion from AssistiveWare and the Acapela Group, two worldwide leaders in innovative assistive and speech technology software, respectively. The two have joined to offer special pricing on the naturally sounding Infovox iVox voices developed by the Acapela Group and used by any Speech Manager-compliant Mac OS X application and many education titles. Find out how you can save up to 34% on their excellent products.

Ever need to get a really close look at your images? Always ready for his closeup, David Schloss investigates the different approaches that Aperture and Lightroom offer to photographers. The recent article on the Aperture Users Professional Network focuses particular attention on the Loupe and Zoom tools in Aperture and their counterparts in Lightroom.

In a galaxy far, far away, they’re undoubtedly playing LEGO Star Wars II. Based on the films comprising the original trilogy of the Star Wars saga, this version of the game offers players “a bigger and even richer game all around, with more LEGO, more you can do with it, and more challenge for experienced players,” according to the game’s development director, Jonathan Smith. Read more about—and download the demo of—Star Wars II: The Original Trilogy on our games website.

For the millions of customers around the world already using the application, the arrival of Mathematica 6 “represents a dramatic breakthrough that immensely broadens Mathematica’s scope and applicability — and redefines the very way we think about computation.” Be sure to visit the Wolfram Research website to see Mathematic 6 in action for yourself.

“Choose a Vista,” “Genius,” and “Party is Over.” If you haven’t seen the new Mac ads on TV yet, spend a few minutes watching them on our website. And bring a friend.

Found an article you think a friend ought to read? Send her to the online version of Apple eNews.

Every week, such developers as Chronos (iScrapbook), Ovolab (geophoto), and Zimbra (Zimbra Collaboration Suite for Mac OS X) release new products for us to enjoy. You can see some of the more recent arrivals by visiting the Macintosh Products Guide.

Apple eNews
May 10, 2007
Volume 10, Issue 9

We hope you thoroughly enjoyed reading this issue of Apple eNews. You can expect your next issue on May 24. See you then.

Written and designed by Apple in Cupertino, Apple eNews is a free, bi-weekly email publication.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are Apple Store prices as of the date of this publication. They do not include sales tax or shipping charges, are subject to change, and are listed in US dollars. Product specifications are subject to change.

And it’s designed just for you. We call it One to One.

Available for just $99 at any retail Apple Store location, One to One offers you the services of a personal trainer eager to help you increase your Mac proficiency.

Sign up for One to One, and you can take any of our standard personal training sessions. On digital photography. Movie making. Podcasting. Or “Getting Started on a Mac.” If you have particular interests, your trainer can design a personal training program tailored to your specific objectives. And if you purchase your Mac at the retail store, One to One entitles you to complete setup—we’ll transfer and integrate all the files from your old computer.

For more information, visit our One to One website.

In addition to working seamlessly with the applications in the iLife and iWork suites—letting you easily incorporate your images in presentations, DVD titles, podcasts, newsletters, web sites, and other print and digital materials—Aperture and iPhoto also support and complement one another superbly.

If, for example, you’d like to create a calendar or greeting card, you’ll find it incredibly easy to grab images from your Aperture library and bring them into iPhoto. It’s also just as easy to import a single photo or a group of photos into Aperture from iPhoto when you want to take advantage of Aperture’s advanced image processing tools or add iPhoto images to a fully customizable book project in Aperture.

What else makes iPhoto and Aperture a great team? Take our free online seminar, “Aperture for iPhoto Users,” and find out.

The Red Digital Cinema Camera Company seeks to do nothing less than inspire a revolution, simply by putting an astounding new digital cinema camera into the eager hands of filmmakers.

Using the company’s groundbreaking RED ONE, an ultra High Definition camera, filmmakers can not only capture footage in 4k but also edit it with ease and elegance. In Final Cut Pro, that is.

According to Ted Schilowitz, “Leader of the Rebellion” for RED, filmmakers taking advantage of the new Apple Pro Res 422 codec, can “take 4k files shot with the camera, plug it directly into a MacBook Pro on the set, see those files in Final Cut Pro, and actually edit them.” The combination of RED ONE and Final Cut Pro will thus usher in “a whole new breed of movie making.”

At Hallmark Cards, smiles are one of the company’s biggest products. They’ve been mass producing them for nearly 100 years, delighting recipients throughout the world with an almost limitless variety of greeting cards.

For the last 20 years, the Mac has provided the technological foundation for Hallmark’s creative department, not only enabling an all-digital workflow but actually inspiring “an explosion of creativity, a speed-to-market breakthrough of ideas and unique combinations of them,” notes Hallmark’s Senior VP of Creative, Paul Barker.

You can see—and hear—that inspiration in such new products as the recently introduced “Project WOW” greeting cards. Find out how Hallmark artists developed and perfected the cards on their Macs using iTunes, Final Cut Pro, and a variety of other Mac software applications.

During a special two-night performance in April, American Idol invited such artists as Celine Dion, Il Divo, Carrie Underwood, Bono, Annie Lennox, Rascal Flatts, Kelly Clarkson, and others to raise awareness of extreme poverty in America and Africa.

And for a limited time, you can purchase and download a variety of the music and music video performances from the “American Idol: Idol Gives Back” show from iTunes. Thanks to a special arrangement with the Charity Project Entertainment Fund, all net proceeds from the sale of the exclusive content available on the iTunes Music Store will be donated to the fund to help children living in extreme poverty in Africa and the U.S.