All entries were judged on their creative merit (80%) and their supporting documentation (20%). Each entry was first evaluated by a panel of Apple staff, who created a shortlist of the top ten entries in each category (audio and video). The projects on this shortlist were then judged by six industry professionals, who selected the top three entries in each category.

Video

Tom Hodgson — Producer and Writer

Tom is the co-founder of Fearlessly Frank, a creative company which works across the entertainment industry developing films, TV and advertiser-funded content. Prior to co-founding Fearlessly Frank, Tom worked at David Heyman’s Heyday Films (Harry Potter, Yes Man, I Am Legend) in both the film and television divisions of the company. Tom was educated at Gonville & Caius College, Cambridge where he took a Double First in History before winning a scholarship to Harvard University as a Frank Knox Memorial Fellow.

Alexander Snelling — Trainer, Mentor, Filmmaker and Editor

Alexander works in high-end film and TV and has been using Final Cut Pro with film and HD since 2002, and was chosen by Apple to be a Mentor Trainer for their train-the-trainer classes across Europe. In this capacity, Alexander has taught over 200 Apple Certified Trainers representing over 30 nations, making him the most experienced Apple Industry Mentor Trainer in Europe. Alexander’s speciality is production, editing and workflow, and has completed several feature length projects using Final Cut Pro to cinematic master. He now extends this knowledge to producing and supervising other projects, and most recently worked with the legendary Julien Temple & the Sex Pistols to edit their full length HD 30th Anniversary concert.

Audio

Paul Staveley-O'Duffy — Producer, Composer, Mixer and Programmer

Paul is a multi platinum selling Record Producer whose work has been nominated for both BPI and Grammy awards. He has won the Best International Song award at the Grand Prix Japan as well as numerous Ampex Golden Reel awards for excellence in recording. At the age of 18 Paul was engineering sessions for War, Yes and Marvin Gaye. In early 1984 he moved to New York, where he worked on mixes and remixes for artists like KC and the Sunshine Band, Man Parrish, Stephanie Mills, The System, Animotion, The Bar-Kays, Taka Boom, Patti labelle, Freeze, Ian Dury And The Blockheads, and ABC. Since his return to the UK in late 1987, Paul has had international success with many bands/artists and also in the film and TV medium, including Amy Winehouse, Dusty Springfield, John Barry, The Pretenders, Lewis Taylor, Swing Out Sister, Craig Armstrong, Was Not Was, Amanda Ghost, Tom Verlaine, Jeff Beck and Lisa Stansfield.

Denzyl Feigelson — CEO AWAL (Artists Without A Label)

Denzyl is the founder and CEO of AWAL (Artists Without A Label), which is a pure-play digital music label representing over 1,000 artists. AWAL has been instrumental in the discovery and digital-incubation of unsigned talent, including The Arctic Monkeys, Editors, Tina Dico, Kate Havnevik, Klaxons and Orson. Denzyl has also been a strategic consultant to Apple since 2001 in multi-aspects of the music business, including digital, music licensing, creative, retail and live-events. Since its initial launch in 2003, Denzyl has been an integral part of the Apple iTunes success, and has worked across 17 countries, responsible for the editorial direction and programming of all genres of music. Denzyl is currently in charge of editorial programming for the UK iTunes Music Store. He is in charge of selecting all featured content as well as leading campaigns to maximise sales, spotting new trends, and developing and discovering new artists.

Gill Mills — Broadcaster and Journalist

Gill has been a professional radio and TV music broadcaster and journalist for ten years, working for Radio 1, NME radio, the BBC and satellite stations. She has fronted shows as diverse as T in the Park and Glastonbury through arts listing show Powerhouse, comedy chat show Loafers, and stints on various culture shows. In 2005 she set up iCast, a new media production company that creates music pod and videocasts for labels such as Wichita, Rough Trade and Transgressive, as well as for artists such as Bloc Party (winner of the DMA’s best podcast category), Lykke Li, Snow Patrol and Patrick Wolf. iCast recently expanded into film and TV podcast production (most recently Anton Corbijn’s Joy Division pic Control and Channel 4’s Big Brother podcasts), and live gig and event content creation (CSS, Ida Maria). Gill is also the UK music consultant for Podshow, responsible for signing the best UK bands and labels to the network.