TV Signup FAQs

How do I sign up to sell my content on the iTunes Store?

To sign up to sell your content on the iTunes Store, complete the application.

Should I sign up directly with Apple or go through an aggregator?

Aggregators are experts in delivering content to iTunes. For a nominal charge, they can format and deliver your content to Apple’s specifications, ensuring that it uploads correctly the first time. A list of Apple-approved aggregators is available here.

If you meet all requirements, you can sign up to sell your content by working directly with Apple. However, if you don’t meet the requirements or if you have other operational or financial needs, it may be best to work with an aggregator.

Do I need an Apple ID to sell my content on the iTunes Store?

Yes, you must have an Apple ID and a current credit card on file with the iTunes Store. If you don’t have an Apple ID, you will need to and create one using iTunes. If you do not have iTunes, download it here to get started.

How much does it cost to sign up to sell my content on the iTunes Store?

Signing up to sell your content on the iTunes Store is free. More details regarding sales terms are available during the sign-up process.

Do I need a U.S. Tax ID?

Yes, we require a U.S. Tax ID as part of the iTunes Connect signup and authentication process. This requirement also applies to providers not based in the U.S. To request a U.S. Tax ID from the IRS, click here.

Be sure to enter your U.S. Tax ID correctly when applying. If you are prompted to complete U.S. tax forms on iTunes Connect, you must use the same U.S. Tax ID.

I get an error message that the first or last name I entered does not match the name on file for the Apple ID I entered. What do I do?

Reenter your Apple ID or go to your account information on the iTunes Store and update the name on file.

I already have an iTunes Connect account to sell another media type (apps, books, music, or movies). Can I use it to sell TV content?

If you currently have an iTunes Connect account to sell apps or books, you cannot create a second iTunes Connect account with the same Apple ID. You’ll need to set up a new Apple ID and use it to complete a separate TV application.

If you currently have an iTunes Connect account to sell music or movie content, or if you have an Apple ID that you used to apply to sell music or movie content on iTunes and the application is pending approval, you can use that Apple ID to complete the TV application.

Who should apply to sell content on the iTunes Store on behalf of my company?

Someone with signature authority should apply to sell content on the iTunes Store. Only that individual can accept the standard iTunes Store contract on iTunes Connect.

I’m being prompted to enter my legal name. Should I use my own name or my company’s name?

If you’re registered as a company, enter your legal entity name. If you’re signing up as an individual, enter your first and last names. The legal name you enter should match the name affiliated with the U.S. Tax ID and Tax ID type that you provide with your application.

How will I be notified of my application status?

You will be notified via email. Check any spam filters on your email account and make sure your account is set up to receive email from

If my application is accepted, in what countries will my TV content be available?

iTunes TV providers have the option to request contracts for all regions in which the iTunes Store sells TV content. Once a contract for a specific region has been finalized and all other requirements have been met, TV content that has been delivered to us with territory rights cleared in that region may be made available for sale there.