This is 7.

Buy online and get free shipping.
Or visit an Apple Store today. The Jet Black iPhone 7 and all iPhone 7 Plus models
are available by reservation only if you choose to buy in store.*

Learn more


Wireless. Effortless. Magical.

Learn more


A bold complement.

Shop iPhone accessories

Trade up to
a new iPhone.

Trade in your current smartphone and get up to HK$2,360 in credit.**

Learn more

Visit an Apple Store.

Take your device to an Apple Store for instant credit toward a new iPhone.

Find a store

Trade in online.

Tell us about your device online, mail it in, and receive an Apple Store Gift Card.

Get an online estimate

Visit a Store

See Apple products in person at the Apple Store
and have all your questions answered.

Visit a Store

Free delivery

Get free shipping direct to your door.

Learn more

Where to buy iPhone.

Learn more

Switch to iPhone.

Learn more