Apple Press Info

OS X Mavericks Available Today Free from the Mac App Store

SAN FRANCISCO—October 22, 2013—Apple® today announced that OS X® Mavericks, the 10th major release of the world’s most advanced desktop operating system, is available for free from the Mac App Store℠. With more than 200 new features, OS X Mavericks brings iBooks® and Maps to the Mac®, includes a new version of Safari®, enhances multi-display support, introduces Finder® Tabs and Tags and delivers new core technologies for breakthrough power efficiency and performance.

“Mavericks is an incredible release, which introduces significant new apps and features, while also improving the performance and battery life of your Mac,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security. We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”

OS X Mavericks introduces innovative new features, including:
Mavericks also includes new core technologies that boost performance and improve the battery life of your Mac. Timer Coalescing and App Nap™ intelligently save energy and reduce power consumption. Compressed Memory automatically shrinks inactive data to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with integrated graphics through optimized OpenCL support and dynamic video memory allocation.

Pricing & Availability
OS X Mavericks is available today for free from the Mac App Store. Any Mac capable of running OS X Mountain Lion can also run Mavericks. You can upgrade to Mavericks for free directly from OS X Snow Leopard, Lion or Mountain Lion. For a complete list of system requirements and compatible systems, please visit www.apple.com/hk/en/osx/specs. OS X Server 3.0 requires Mavericks and is available from the Mac App Store for HK$ 158.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952

Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785


Apple, the Apple logo, Mac, Mac OS, Macintosh, OS X, Mac App Store, iBooks, Safari, Finder, iBooks Store, iPhone, iCloud, Keychain, FaceTime and App Nap are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline 800-908368