Apple Press Info

iPad mini with Retina Display Available Starting Today

CUPERTINO, California—November 12, 2013—Apple® announced iPad® mini with Retina® display is available starting today. The new iPad mini brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in an amazingly thin and light design. It features the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, iOS 7 featuring hundreds of great new features and access to all 475,000 apps designed specifically for iPad.

“The response to iPad Air has been incredible, and we’re excited for customers to experience the new iPad mini with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We think customers will love both of these thin, light, powerful new iPads, and we’re working hard to get as many as we can in the hands of our customers.”

Pricing & Availability
iPad mini with Retina display will be available starting today in silver or space gray. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of HK$ 3,088 for the 16GB model, HK$ 3,888 for the 32GB model, HK$ 4,688 for the 64GB model and HK$ 5,488 for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of HK$ 4,088 for the 16GB model, HK$ 4,888 for the 32GB model, HK$ 5,688 for the 64GB model and HK$ 6,488 for the 128GB model. Additionally, the original iPad mini continues to be available at the more affordable price of HK$ 2,288 for the 16GB Wi-Fi model and HK$ 3,288 for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint, T-Mobile or Verizon.

Custom-designed polyurethane Smart Covers for iPad mini with Retina display and iPad mini are available for HK$ 298 in a range of vibrant colors, including blue, green, pink, yellow, black and (RED). Additionally, a beautiful aniline-dyed leather iPad mini Smart Case is available in six rich colors, including yellow, beige, blue, brown, black and (RED) for a suggested retail price of HK$ 548 for both models of iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com/hk/en), Apple’s retail stores and select Authorized Apple Resellers.

iPad mini with Retina display is available to order through the Apple Online Store (www.apple.com/hk/en) to ship or through Personal Pickup at Apple’s retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952

Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785


Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline 800-908368