With Apple technology, you don’t have to make a choice between the bottom line and the environment. When you upgrade to a flat-panel LCD display, you not only gain many functional benefits over standard CRT monitors, but you also help reduce the environmental impact of computing.

Lower the Bottom Line

You’ll save money with an Apple flat-panel display. A 20-inch Cinema Display consumes about two thirds the power of a 21-inch CRT designed for colour professionals. To put that in perspective: if your power costs 10 pence per kWh you’d save about £27 over the course of a year in normal business operation. That might not sound like a lot, but that’s £270 for a studio of 10 computers, or £2700 for a workplace of 100. And that doesn’t even factor in the higher HVAC costs of 100 CRTs in a confined space, as a CRT generates up to three times the heat of a flat-panel^*.

Raise the Bar

It’s not just about saving money. When you choose items that consume less electricity, power plants don’t burn through as much fossil fuels — which means they emit fewer greenhouse gases. Even better, building an LCD display uses less materials than building a CRT, so more raw materials will be around for your grandchildren. And since they don’t need enormous boxes, flat panels also reduce the cost of packaging and shipping. All of this helps to reduce our dependence on oil.