• 5.0 out of 5 stars


    • Written by from Liverpool

    I have bought various iPad cases over the last year and now wish I had not. This case is fits the iPad 2 very well, though it appears to be made for the new iPad, so there is a a very slight gap. Nevertheless, the case fits snugly enough. I saw someone using one of these whilst travelling from Jersey to France and asked him about it. I was impressed and immediately went online to buy my own from Apple. I have just bought my wife an iPad 2 (refurb) and intend to buy another of these cases for her. Yes, you do pay a bit more for quality!

    286 of 346 people found this useful

  • 5.0 out of 5 stars

    Very Pleased!

    • Written by from Redditch

    After spending too much money buying various cases for my iPad made by 3rd parties, which turned out to be unsuitable for one reason or another, I was pleased to find out that Apple had finally produced a case that will cover the front and back of my iPad.

    I bought the dark grey version immediately and don't regret it. I was a bit concerned because some reviewers were claiming the iPad 2 didnt fit the case properly but I find it to be a great fit (theres no way its falling out).

    It has a soft touch, grippy, feel but it doesn't feel cheap and rubbery. It is very lightweight and slim, which is the main thing for me as I found previous cases to be bulky and heavy.

    I really like that the volume and sleep keys are covered by the case and that the case features 'buttons' for them. I always found reaching these buttons abit of a fiddle to get to on previous cases.

    My only complaint is I wish they had produced one in black, but the dark grey case does look nice on my black iPad.

    Also, I dont find the edges to be particularly sharp as other reviewers have stated, but perhaps I hold my iPad differently.

    All in all, very happy!

    253 of 292 people found this useful

  • 5.0 out of 5 stars

    iPad smart case

    • Written by from dartford

    At £39 a great price to protect the back and front of your iPad.the dark grey case with a black iPad looks really stylish and has full function to all the buttons and camera.a must buy

    260 of 308 people found this useful

  • 1.0 out of 5 stars

    smart case not a perfect fit for 4th gen iPad

    • Written by from Hounslow

    I gave single star b'cos the case is not snug fitting the new iPad (4th gen). Very disappointing product from apple for such an expensive case, 40quit!! .
    The case is very loose especially on the longer sides of the pad, the case slips off. The case is just touching the edges not covering and holding the sides, the case stays by holding just 4corners of the pad. The cover should have made slightly smaller in size or more overlapping on to the bezel, another 3millis should have been perfect. Overall this case is not perfect for iPad 4.

    92 of 110 people found this useful

  • 2.0 out of 5 stars

    Good all round apart from one issue...

    • Written by from Northampton

    There is nothing wrong with the case at all apart from one issue. The issue being the sharp, uncomfortable edges. The very edges of the iPad Smart Case are uncomfortable whilst holding and dig into your hands making it uncomfortable to hold for periods of time. It's like Apple thought of everything you would need from a case and got it right but then didn't design it with any ergonomics in mind! I love Apple products but would not have brought this case had I known the issue before buying one. Apple please just round off the edges!

    58 of 70 people found this useful

  • 4.0 out of 5 stars

    Smart Case

    • Written by from Haworth

    I got the Smart Case to replace the Smart Cover I've been using and it seems ok so far. It's made to Apples usual impeccable standards quality wise and does the job of protecting your iPad front and back very well, however it's quite a loose fit on my iPad2 but theres no danger of it falling out of the case. I'm also a little concerned that as the 'hinge' for the cover is polyurethane rather than the aluminium hinge on the Smart Cover, it may start to split over time with regular opening and closing. Finally, I find it can be a little fiddly to open as the edge of the cover is inset from the surround of the case so requires getting a fingernail under a corner to lift it. I had planned on selling the redundant Smart Cover on eBay but I think I'll keep hold of it for a while just in case.

    Don't be put off by my comments above if you're looking to get a case to protect your iPad, I still think this case is way above all the third party cases available and any concerns I have with my Smart Case are only my personal findings.

    63 of 81 people found this useful

  • 5.0 out of 5 stars

    Best in class

    • Written by from Corby

    Have tried several cases for my iPads over the years and can honestly say this is by far the best on the market in my opinion. Had mine several months now and it does "what it says on the tin" so to speak. Everything lines up perfectly i.e. holes for earphones; camera etc and makes a great stable stand as described. Would recommend.

    30 of 32 people found this useful

  • 5.0 out of 5 stars

    I recommend the ipad CASE 100 percent

    • Written by from leeds

    I have my case for my ipad 4 for over 2weeks now and it wouldn't be the same without it. As you'd expect it fits perfectly ,it's super lite and slim, the material feels stronge and your hand grips it very well while holding it one handed it doesn't slip , so you don,t notice it at all ,I'm really glad I went for this one rather than one of those cheaper bulky ones ,imagine how uncomfortable they must be to hold you really won't notice this ipad case at all, as for opening it up I've never had a problem because its very easy to open its held by a magnet I think ,the only fault it found was standing up right position didn't,t seem very stable but it felt like if you knocked table it could fall flat on its face but apart from that its perfect, I went for dark Gray as I have black ipad and you don't notice it at all Thanks for reading hope this helped

    31 of 34 people found this useful

  • 1.0 out of 5 stars

    Poor fit, uncomfortable to hold

    • Written by from Portsmouth

    I have an ipad w/ retina and lightning connector and I find that the case does not fit well at all. The case is constantly popping off around the edges and there are visible gaps around the edge. The case is also not comfortable to hold thanks to way the two sides of the case are sandwiched and bonded together: the edge of the case is very sharp and rigid. The only thing going for the case is its looks and the ipad screen goes off when the cover is closed.

    49 of 70 people found this useful

  • 1.0 out of 5 stars

    High hopes

    • Written by from STEVENAGE

    My wife has a Smart Cover for her iPad, works a treat, so when I saw they did a smart case in dark grey I decided to get one.

    I shouldn't have, it adds a good 10mm to the top and sides making it feel bulky, it has a deep lip from the edge to the screen, as already mentioned, the cover doesn't stay closed when resting on the hinged edge, forget turning it upside down as the cover just slowly slides down under it's own weight then flops open.

    The stand folded, it doesn't keep the iPad in place and tends to spring out flattening the tilt of the screen.

    Again, seeing as Apple make the camera connection kit for the iPad, you'd think they'd make the dock connector big enough to fit, it doesn't and if you do squeeze it in the polyurethane spits it back out.

    Sorry Apple, you need to take this one back to the drawing board. Too many design faults and much better Smart Cover and 3rd party back cover combinations available to make this worth considering, wish I had read the reviews first.

    40 of 52 people found this useful

  • 2.0 out of 5 stars

    Basics good; Executed Poorly

    • Written by from Nottingham

    The concept is great, A smart cover with a back. It does the same features well. It protects the iPad and keeps it clean.

    My problem is that Apple's keen eye for detail seems to have slipped somewhat.

    The bonded edges between the back cover and the surround have visible fraying and discoloration along 90% of the edges. The holes for the camera, silence switch, headphone jack, dock and mic also have a discolored finish, and rough edges, which I can only think has come from a punch system used in manufacturing. They are minor details, but for the price and the brand?

    I would expect something for half the price from a third rate manufacturer.

    36 of 45 people found this useful

  • 2.0 out of 5 stars

    Looks great but won't stay closed.. . .

    • Written by

    The case looks stylish and fits perfectly onto the iPad.
    However there are 2 main problems:

    If you turn the case over when it's closed it flops open.
    Which is really annoying.. . . come on apple!!!

    It doesn’t always stay upright when you fold the case back to prop the iPad up.

    The above issues are a real shame as the dark grey cover looks great with a white iPad. I'm considering returning the product.

    I would look to an alternative supplier other than apple unless they can sort these issue.

    34 of 43 people found this useful

  • 3.0 out of 5 stars

    Protects iPad - But uncomfortable for gaming

    • Written by from Burbage

    Quite disappointed with this, I've still given it 3 stars, as it does protect the iPad well. Unfortunately I like to play games, especially racing games and the sharp protruding edges are too annoying whilst playing.

    I love the soft grippy feel of the case and it's not bulky at all, so why the horrid sticky out edges Apple??

    Thankfully Apples returns policy means I can send it back and I'll try another style of case. Love my iPad 4 though :)

    32 of 40 people found this useful

  • 4.0 out of 5 stars

    Unexpected qualities

    • Written by from Glasgow

    I've had this case for around a month now and it's done a great job. It was only tonight though that I tested it fully. Firstly I left my iPad on the roof of my car outside in -3°C temp. the case seemed to protect it fully and it is still working. Secondly though, I actually drove for away from my house and the iPad spent around 10mins on the roof. When I finally found it on the roof at the end of my journey I was very happy to find it sitting there safe and sound! So, not only is it a good everyday case, I can confirm that it also allows you to safe space in your car and leave it on your roof. It'll be safe. Don't worry.

    29 of 36 people found this useful

  • 1.0 out of 5 stars

    Worst apple purchase i made

    • Written by from London

    This is a truly disappointing apple product.

    I have an ipad 3, The case works OK in terms of the ipad sitting inside it, but the so called 'propping up' that you are able to do with the rear of the case doesnt work.

    In the upright position, there is a danger it will fall over, so you have to hold it steady. The whole rear of the case feels unstable, and not thought through. It sags when its in the lower position too, meaning the screen is only slightly inclined when in this position. The ipad cover is much better and i wish i had bought that instead.

    Also the headphone jack doesnt fit some headphone jacks so you have to partiallly remove the case to listen to music.

    These are simple things! Apple what happened here? And can i get my money back?

    45 of 68 people found this useful

  • 1.0 out of 5 stars

    Don't believe the hype

    • Written by from Salisbury

    I have an iPad 2, iPhone, MacBook Pro, Time Machine, Apple TV. My wife and kids all have iPhones so I'm all hooked up, right.

    I am except for this, the fit is poor, use it folded to make your iPad keyboard friendly and it bounces. Use it on a plane to watch films and any minor turbulence I feel the need to hold onto it like a lympit such is the poor stability. I hate to say this I really do but this is the worst Apple product I've ever bought.

    37 of 53 people found this useful

  • 5.0 out of 5 stars

    Love it!

    • Written by from UPMINSTER

    Love this! At first thought was a bit tacky looking, but has grown on me. This is well constructed and protects you iPad perfectly, absolutely no worries. Haven't found a better case, and I've bought several. Only gripe is the lid is a little tricky to open.

    24 of 27 people found this useful

  • 1.0 out of 5 stars

    iPad smart case - iPad 4

    • Written by from Leamington Spa

    I wanted a case rather than just a cover for the front, but I wish I had just got the cover and bought a case for the back somewhere else. It feels loose on my iPad though it isn't in any danger of falling out. However, the sides of the case come up above the surface of the iPad so dust or crumbs collect around the edges, or fall inside the case (as it isn't a tight fit), as you can't brush them off.
    It also makes the iPad seem bigger because it comes up towards the front at an angle instead of hugging the sides. In addition to this it is fiddly to actually lift the cover up because the case comes out further than the cover all round, you need to have decent finger nails to get under the cover to lift it.
    The cover does the job of covering, but for typing it is too shallow an angle, and for watching TV it is very precarious, just a small tap of the screen knocks it over.

    Very disappointed, particularly as they are SO expensive compared to other brands. Would have got 2 stars but the price knocks it down to 1.

    26 of 33 people found this useful

  • 5.0 out of 5 stars

    Smart Case - excellent.

    • Written by from Plymouth

    From the opening of the packaging to placing the iPad securely into the case, everything went well with the iPad Smart Case. I've got the 3rd Generation iPad - it slots neatly into the case and is held securely by the bezel - notice the iPad is actually held 'into' the case, not just around it. I also chose free engraving - which came out perfectly. All ports are cut out properly and there are even 'dotted perforations' for the speaker - precision made! Overall - a great case designed for iPad, and made by Apple.

    24 of 29 people found this useful

  • 1.0 out of 5 stars

    Poor design

    • Written by from Warrington

    I bought this with the camera adapter and the apple rep said nothing.. I was pleased with everything until I tried to connect the camera adapter.. The hole at the bottom of the case will ONLY take the power adaptor NOT the camera adapter as the hole is to small.. So what puzzles me is 1) why the apple rep didn't say anything (poor product knowledge) and more importantly 2) both products are made by Apple so why didn't they just resolve it and make the case so that it will accommodate the adapter.. Poorly thought out Apple, your products aren't cheap so they should be better thought out.. Dissapointing to say the least..

    33 of 49 people found this useful