Now iPad mini looks even more brilliant in your hand. The Retina display has over 3.1 million pixels — a million more than an HDTV. That’s a 2048x1536 resolution, four times the resolution of the previous-generation iPad mini. In fact, the pixels are so close together, your eyes can’t distinguish them. So photos and videos show incredible detail and text is razor sharp. Because the best pixels are the ones you never see.
We packed so many incredible new features inside iPad mini. It has a stunning Retina display, the incredibly powerful A7 chip, advanced wireless technologies and more. Yet it’s still thin and light (and mini). It’s just 7.5mm thin and weighs less than 350g. So while you can do even more, you won’t feel like you’re holding any more.
The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to 4x the CPU speed and up to 8x the graphics performance for everything you do. And still up to 10 hours of battery life to study, play, build and create whatever you want, whenever you want.1
The A7 chip takes iPad to new heights of power and speed. Thanks to the A7 chip, apps run faster. Games are more responsive. And everything you do with iPad mini feels quicker, because it is quicker. Up to four times as quick, in fact. But that’s just the start. It also supports OpenGL ES version 3.0, enabling detailed graphics and visual effects once possible only on desktop computers and games consoles. And the A7 chip features 64-bit architecture, opening the door for even more robust and powerful apps. Which means even more possibilities for what you can do with iPad mini.
iPad mini was designed to be on the move. That’s why the M7 coprocessor makes so much sense. It measures motion from your iPad mini by pulling data from the accelerometer, gyroscope and compass. So your apps can give you a better experience based on the movement of your iPad mini. It’s a task that would normally fall to the A7 chip. But M7 is more efficient at it, which saves on power.
iPad mini is powerful, but not power hungry. Even though it’s up to four times as fast as the previous-generation iPad mini, it still gives you the same incredible 10-hour battery life.1 That’s because the A7 chip isn’t just more powerful, it’s also more efficient. So no matter where you go with iPad mini, you’ll have the battery power to go even further.
Your new favourite app, book or film. Your next FaceTime call or iMessage. Ultra-fast wireless lets you access the things you love, straight from iPad mini. So more than ever, you can stay in sync and in touch.
iPad mini gives you up to twice the Wi‑Fi performance thanks to two antennas and MIMO (multiple-input multiple-output) technology. With dual-band (2.4GHz and 5GHz) 802.11n Wi‑Fi and MIMO, download speeds can reach up to 300 Mbps — double the data rate of the previous-generation iPad mini. So now when you want to download a film, share photos or documents with AirDrop, or just browse the web, your connection is even faster than before.
iPad mini with Wi‑Fi + Cellular lets you connect to the Internet even if you’re away from a Wi‑Fi signal. iPad mini supports even more bands to connect to more mobile data networks around the world.2 Now you can get online at really fast speeds — faster than broadband in some cases — in more places. And data plans are flexible, so you don’t have to sign a contract.
iPad mini is the perfect everyday companion. Because it comes with apps that help you do the everyday things you love to do, like check your email or talk to Mum over FaceTime. And now iPhoto, iMovie, GarageBand, Pages, Numbers and Keynote are free with iPad mini.3 So you can write the next great novel, nail your presentation and compose a score for your home movie — all from your iPad mini. And all these apps are optimised for 64-bit architecture. So they run smoothly and powerfully and make iPad mini — and you — more capable than ever. From the moment you turn it on.
Plan a road trip. Study whale migration. Draw blueprints for a building. Or repel a zombie invasion. For anything and everything you do, there’s an iPad app. And new ones are always being added in the App Store. iPad apps are so much easier to use and love, because they aren’t just stretched-out phone apps. They feel like they’re made for iPad — because they are made for iPad. They take advantage of every pixel on the Retina display and leverage technologies like the gyroscope, accelerometer and compass. And with the incredible potential of 64-bit architecture, this is just the beginning for what you’ll be able to do (and explore, and study, and draw, and zap) with iPad mini.
Sometimes it’s nice to put a face to the conversation. And with FaceTime video calls on iPad mini, your conversations never looked better. Make a video call over Wi‑Fi or a mobile network and see (or show) every expression on the beautiful display.4 And now the FaceTime HD camera features a next-generation backside illumination sensor with bigger pixels. Which brightens up all your FaceTime chats, selfies and group Photo Booth shots, even in low-light situations.
We think about what goes into a great shot, so you don’t have to. The 5-megapixel iSight camera on iPad mini was designed to help you capture all of life’s moments at a moment’s notice. Use the Retina display as an easy viewfinder to frame the perfect shot. And quickly swipe between capturing stills or 1080p HD video. Every time you shoot, the image signal processor in the A7 chip works with the camera to make a ton of adjustments and deliver a great picture or video — automatically. You don’t have to think about anything other than who you’re going to share the moment with.
Because iOS 7 was designed for iPad mini, everything not only looks beautiful, it runs beautifully. And iOS 7 introduces great new features, such as smarter multitasking, AirDrop and Control Centre, that make the things you do every day even easier, faster and more enjoyable. It’s everything you love about iOS. Made even easier to love. Learn more about iOS 7
iCloud keeps all your content synced across all your devices. It’s seamlessly integrated with your devices, so you can start a Pages document on your Mac and finish polishing it on your iPad mini. The pictures you shoot with your iPhone appear instantly on iPad mini thanks to iCloud Photo Sharing. Or start watching a film on iPad mini on the train and pick up where you left off at home on your Apple TV. Learn more about iCloud
Protecting your iPad mini has never looked smarter. When closed, the Smart Cover puts iPad mini to sleep and protects the screen. And when you open the Smart Cover, iPad mini wakes up. Fold it, and you’ve got a stand. It’s crafted from a single piece of polyurethane and comes in six vibrant colours.
For all-round protection, the new iPad mini Smart Case has you covered — front and back. The Smart Case is designed with a slim profile that perfectly hugs the thin form of iPad mini. The rich, premium leather feels luxurious in your hand. It comes in five beautiful shades to add a little colour. And just like the Smart Cover, the Smart Case wakes and sleeps iPad mini on open and close and folds into a convenient stand.