Productivity for all.

The Volume Purchase Program (VPP) for Business makes it simple to find, buy, and distribute apps and books to meet every business need — whether for ten employees or ten thousand.
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Buy apps and books.

The VPP store lets organizations purchase world-class apps and engaging interactive books that are great for business. Content can be purchased in volume to equip the entire workforce with innovation.

From the App Store.

Businesses can buy apps in volume for both Mac and iOS through the VPP store. Free apps are also available, so IT can provide users with all the tools they need to get their jobs done.

Custom B2B apps for iOS.

Organizations can get custom B2B apps built for their unique needs by third-party developers. Custom B2B apps are delivered privately through the program and at any price, so the business gets exactly what it needs.

Books from the iBooks Store.

In addition to apps, books from the iBooks Store are available for purchase through the program. Tap into Multi-Touch books, and bring entirely new ways of learning to the company’s entire workforce.

Buy content with purchase orders.

Businesses can buy Volume Purchase Program Credit (VPP Credit) with a purchase order for use in the VPP store. VPP Credit can be procured for a specific dollar amount and is delivered electronically to account administrators. Business customers can buy VPP Credit through their Apple purchasing account or through Apple Authorized Resellers.

Streamlined distribution.

The Volume Purchase Program provides businesses with complete ownership and control of content through mobile device management (MDM) solutions.

Flexible options.

When buying apps and books in volume, IT can distribute content via redeemable codes directly to users. IT also has the option to assign apps and books using third-party MDM solutions.

Managed distribution.

IT can easily distribute apps to users while retaining ownership and control. IT can invite users to participate, then assign apps to them using an MDM solution. Apps can be used on all of a user’s devices, and when no longer needed reassigned to a different user.
Learn more about MDM

Privacy for users.

Users can install purchased apps and books directly from the App Store, Mac App Store, and iBooks Store on their device using their personal Apple ID. An Apple ID is registered with the service, but remains completely private — and never known by the IT administrator.