Smile for the world’s most popular camera.

People love to take pictures with iPhone. In fact, it’s the most popular camera in the world. But what people love even more are the memories that are preserved within those images. Those memories are now incredibly vivid with Live Photos, an entirely new way to bring your still photos to life.

More stunning detail in every single pixel.

The iSight camera captures beautiful 12-megapixel still photos. But great photos aren’t just measured in megapixels. That’s why we’ve added a state-of-the-art sensor, a new image signal processor, advanced pixel technology, Focus Pixels, improved local tone mapping, and optical image stabilization.1 What does that all mean? It means we’ve taken care of the technology. All you have to do is find something beautiful and tap the shutter button for the best, most awe-inspiring photos you’ve ever taken.

View the gallery

12MP advanced pixel technology

Introducing Live Photos.

A still photo captures an instant frozen in time. With Live Photos, you can turn those instants into unforgettable living memories. At the heart of a Live Photo is a beautiful 12‑megapixel photo. But together with that photo are the moments just before and after it was taken, captured with movement and sound.

You can bring those moments to life anytime simply by pressing anywhere on the photo. You can even set your favorite Live Photo as your Lock screen wallpaper, so you can relive a moment anytime you take your iPhone 6s out of your pocket. And you can view Live Photos on your other Apple devices, too.

Lights. 4K camera. Action.

The game-winning shot. The impromptu dance party. The first ride without training wheels. Some things are meant for video. Now you can record those moments in resolution that’s four times higher than HD video. You can zoom in on those 8 million pixels while you’re shooting or playing your 4K videos. And with iPhone 6s Plus, optical image stabilization is now available for videos in addition to photos. So you can shoot smooth, beautiful videos in lower light.

4K 3840×2160
HD 1920×1080

Make your directorial debut. In 4K.

The 4K video you can shoot with iPhone 6s looks so amazing, you’ll want to share it with the world. With the new iMovie for iOS, you can create movies and send them to YouTube at 4K resolution with a few taps. And iPhone 6s is so powerful that you can smoothly edit two streams of 4K video to create effects like picture‑in‑picture and split screen — a challenge for many PCs.

Learn more about iMovie

Take a selfie worthy of a self‑portrait.

The FaceTime HD camera is the perfect way to express yourself with selfies and FaceTime calls. Now you can capture those expressions even better with 5‑megapixel photos. And with all-new Live Photos, the FaceTime HD camera can also capture those subtle moments that are only possible with motion — a sudden giggle, the hint of a dimple, or a look of wonder.

5MP FaceTime HD

With Retina Flash, every side is your best side.

The Retina HD display isn’t just a beautiful place to see your content — it’s now a flash for your FaceTime HD camera. When you snap a selfie, a preflash detects the lighting around you. Then a True Tone flash on the display matches the ambient light for a gorgeous shot with more true-to-life colors and more natural-looking skin tones. Retina Flash is powered by an innovative technology — a custom display chip that allows the display to flash three times brighter than usual. So go ahead and show your most fearless smile. iPhone 6s is always ready for it.

You’re never without your camera.
Now you’ll never be without your photos.

iCloud Photo Library gives you access to every photo you take on every device. Snap a photo on your iPhone 6s, and it’s on your Mac. Add a filter or make an edit to a photo on iPad, and it’s updated on your iPhone 6s. Of course, your Live Photos are also now part of your library. And with the Photos app, it’s easier than ever to organize your photos and videos into albums, and share them with only the people you want.

Learn more about iCloud Photo Library