I wanted to post a note to remind you all that it is important to refresh your database of iTunes links on a semi regular basis to ensure that you are not providing broken links and are optimizing your affiliate commissions and user experience. Unfortunately, a music catalog is rarely a static thing and upkeep is necessary on both our side and yours. The Enterprise Partner Feed generates a daily incremental file and allows you to keep your database up to date on a daily or weekly basis, which is ideal. With whatever tool you use we recommend a minimum of a quarterly flush and rebuild of our link database.

If your website or app is not powered by a database we recommend that you click through each link on semi regular schedule (again a minimum of quarterly is recommended) to ensure that all links are working as planned and that you replace any that are not.