New affiliate badges are now available. We encourage you to download the zip file, read through the Identity Guidelines, and replace your old iTunes badges as soon as possible.

Redesigned Download on iTunes, Get it Free on iTunes, Subscribe on iTunes and a new Pre-order on iTunes badges are all available from the Identity Guidelines page in the Affiliate Resources site. An updated iTunes Affiliate Guidelines document, small iTunes badge and the four badges mentioned above, localized in 12 languages, are all available as a single downloadable zip file.

Please note the proper usage of each new badge:
- The Download on iTunes web badge links to downloadable content on iTunes. It is used to direct audiences to download content on iTunes or to download the iTunes software.
- The Get It Free on iTunes web badge links only to content that is free on iTunes. Use this badge to clarify that no purchase is necessary. It is the preferred badge for use with podcast subscriptions.
- The Subscribe on iTunes web badge is an alternative option for use with podcast subscriptions and is only to be used with podcasts.
- The Pre-order on iTunes web badge links to pre-order pages for content not yet released. Use this badge only for pre-order promotions and replace it with one of the other badges when the content becomes available.

As you can see below, the new button design has more depth and pop.

Old Button -

New Button -

Old Small Button -

New Small Button -