Identity Guidelines
The iTunes, App Store, iBookstore, and Mac App Store logos are recognized worldwide and using them correctly is important. While full documentation and art is available to download below these simple guidelines should always be observed when linking to or using the iTunes, App Store, iBookstore and Mac App Store art.
- Include a link to iTunes, the App Store, iBookstore or the Mac App Store wherever an affiliate badge is used.
- Unless inline with text, an affiliate link should ideally use approved affiliate badge art.
- Never alter the artwork provided except to change the size. See guidelines for size specification and limitations.
- Never use an Apple, iTunes, Mac App Store, iBookstore or App Store logo or any other graphics from iTunes to link to the store. Please use the badges provided.
- iTunes, when used in headlines or text, is always shown as iTunes with a lowercase "i" and uppercase "T" even when it is the first word in a sentence. For the App Store, always capitalize "A" and "S." When using Mac App Store always capitalize the "M","A" and "S." The name iBookstore always starts with a lowercase "i" and is followed by an uppercase "B" even when it is the first word in a sentence.
You can download the affiliate logo guidelines and badge artwork below (please note this is available to everyone):
- App Store Affiliate Guidelines and Badges
- iBookstore Affiliate Guidelines and Badges
- iTunes Affiliate Guidelines and Badges
- Mac App Store Affiliate Guidelines and Badges
Also, you can access badges and banners via your affiliate provider (Linkshare, Tradedoubler and DGM). When you access via your affiliate network, you do not need to download and host any art but rather just implement the affiliate tracking code associated with each.
Correct implementation of affiliate badges gives your users clear visibility and direction on where to go to buy compelling content, thus giving them a good user experience and increasing your monthly commissions.
Inappropriate use of the Apple, iTunes, App Store, iBookstore or Mac App Store logos and affiliate badges may result in removal from the affiliate program; so if you have questions about use, let us know.