The key to a great marketing campaign is clear and effective messaging. To make sure that your content is the star of your message, we’ve included some tips to keep in mind when you promote Apple Music.
There are three ways to enjoy Apple Music: music, radio, and Connect. You can focus on one of these areas in your communications or refer to Apple Music overall.
Use the sample messages below as a starting place to craft your own messages related to your music and unique content.
Short sample message
With Apple Music, you’ll get just about every song ever recorded—and the experts to recommend the right ones for you. A direct line between you and your favorite artists. And your entire music library. Get the world’s music. Free for three months.
Long sample message
When you’re an Apple Music member, all the music you already have lives right alongside just about every song ever recorded. Plus, experts help you find the right music—hand-selecting songs, artists, and albums based on what you already listen to and like. You’ll also hear the best new music in the world on Beats 1, broadcasting live from Los Angeles, New York, and London. And with Connect, your favorite artists share new songs, personal videos, and more exciting material. It’s the world’s music. Free for three months.
Sample message lines
Use the words hear, listen, and playing, rather than stream or streaming.
5.2 Referring to iTunes
If you refer to iTunes in your communication, make sure you distinguish the offers.
Listen to <artist’s> new <song> on Apple Music or buy it on iTunes.
The word iTunes is always typeset with a lowercase i and an uppercase T followed by lowercase letters, even when it’s the first word in a sentence, paragraph, or title.
iTunes is always in English. Never translate the word iTunes, even when it is surrounded by copy or spoken communications in a language other than English.
5.3 Referring to Beats 1
Always typeset Beats 1 with an uppercase B followed by lowercase letters then a letter space and the numeral 1. The word radio can follow Beats 1.
- Beats 1
- Beats 1 radio
- Beats 1 radio on Apple Music
- Beats One
- beats 1
Do not translate Beats 1. Always say the word one in Beats 1 in English even when spoken communications are in a language other than English.
5.4 Using Apple Music in Marketing Copy
Always typeset Apple Music as two words with an uppercase A and an uppercase M followed by lowercase letters.
- APPLE MUSIC
Always use the name Apple Music in English, even when it appears within text in a language other than English. Do not translate the word Music within the name Apple Music. Do not transliterate Apple Music or Music, such as rendering it in katakana in Japanese. Do not translate Apple Music in spoken promotions such as radio advertising or voiceover scripts. Always say Apple Music in English, even when a promotion is being broadcast in a language other than English.
Always say on Apple Music. Do not use from, at, or in.
- New songs on Apple Music
- Listen to playlists on Apple Music
- New songs in Apple Music
- Listen to playlists from Apple Music
Do not make Apple Music possessive. Do not say Apple Music's. Modifiers such as services, playlists, tracks, or songs can be plural or possessive.
- Apple Music services
- Apple Music tracks
Avoid redundancy when crafting a message.
- Listen to music on Apple Music
- Listen to Apple Music music
When describing how to access Apple Music, you can refer to the Music app on iOS or to iTunes on OS X. You can also refer to the Music app on your iPhone or iTunes on your Mac. Do not refer to Apple Music as an app.
- Access Apple Music in the Music app on your iPhone or in iTunes on your Mac.
- Access the Apple Music app on your iPhone.
Do not use superlatives to describe Apple Music.
- <Artist> playlist on Apple Music
- <Artist> playlist on the amazing new Apple Music
Referring to Apple
Always use the complete name Apple Music. Don’t use Apple alone.
- New tracks on Apple Music
- New tracks from Apple
Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.
5.5 Using Apple Product Names
Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.
- Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, and Mac to indicate that your music or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.
- Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.
- The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.
- Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.
- Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.
- Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.
- Do not imply that your music is sponsored or endorsed by Apple.
You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See Legal Requirements.
5.6 Other Platforms and Devices
Do not use the company or brand names of competitive mobile or desktop devices. Instead, refer to the operating system.
- Listen to the new album on Apple Music for iOS, OS X, and Android.
- Listen to new workout playlists on your iPhone or <brand name of competitive product> anytime.
Do not create graphics, illustrations, or logotypes to represent Apple Music. If Apple provides you with graphic assets or a layout template, do not alter the Apple Music identity graphics in any way. Use only the artwork provided by Apple.
Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand.
In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Music.
5.8 Contests and Sweepstakes
Apple doesn’t approve the use of Apple devices such as Apple Watch, iPhone, or iPad as prizes or rewards in contests and sweepstakes. Do not indicate that your contest or sweepstakes is sponsored or endorsed by Apple.
5.9 Legal Notifications
Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in Legal Requirements.