There’s iPhone. And then there’s everything else.

What makes an iPhone so easy to love? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

iPhone has received nine straight J.D. Power and Associates awards for customer satisfaction.

Apparently love can be measured. In nine straight studies by J.D. Power and Associates — that’s every study since the first iPhone was introduced — iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones” in the US. iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features and ease of operation.1

Every detail has been considered.

It’s nearly impossible to make a device so thin and light without sacrificing features or performance. Yet iPhone 5 achieves that goal. It’s an accomplishment of engineering as much as of design. Every detail and every material — particularly the sleek aluminium enclosure — has been meticulously considered and refined. And it’s made with a level of precision you’d expect from a finely crafted watch, not a smartphone. As a result, iPhone feels substantial in your hand and perfect in your pocket.

Only iPhone has the Retina display.

The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels. The images and words are amazingly vivid and crisp. Everything just looks so real. In fact, once you see a Retina display, you’re never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.

Great battery life. Without a great big battery.

It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day. You get up to eight hours of talk time, up to eight hours of browsing over mobile networks and up to ten hours of video playback.2 But it’s extraordinary that we fit such a powerful battery into such a thin and light design — all thanks to Apple scientists who created unique battery chemistry instead of settling for a large, off-the-shelf option.

The A6 chip is powerful but not power hungry.

Apple designed the A6 chip to make just about everything you do on iPhone remarkably fast. It makes quick work of even the most graphics-intensive apps, and high frame rates make gameplay feel smooth and downright real. And the A6 chip works hand in hand with iOS 6 to be extremely power efficient. So you don’t sacrifice battery life for speed.

iPhone gives you ultra-fast wireless.

iPhone 5 has next-generation mobile data and wireless connectivity. It supports more networks all over the world including HSPA, HSPA+ and DC-HSDPA. And dual-band 802.11n wireless connectivity accelerates your Wi-Fi experience as well — up to 150 Mbps.* All of that means you can browse, download and stream content at remarkable speeds. No matter where you are.

The world’s most popular camera.

The iSight camera on iPhone is the world’s most popular camera. It’s an amazing camera that’s always in your pocket. And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more. The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and colour adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions.

The App Store. Hundreds of thousands of endless possibilities.

The more apps you download, the more you’ll realise there’s almost no limit to what iPhone can do. These apps are designed specifically for iPhone to take advantage of all the specific iPhone features and technologies. And with iPhone, all apps found on the App Store come from one trusted source: Apple (so you know each app has been reviewed for malware). For all the incredible things iPhone does, there are so many more available at the App Store.

iOS 6. The world’s most advanced mobile operating system.

iPhone is so easy to use thanks to iOS 6. Innovative features like FaceTime plus built-in apps make iPhone not just useful but fun. iOS updates download straight to iPhone, so the latest iOS version is just a tap away. And because Apple makes both the hardware and the software, iOS features are designed to work perfectly with iPhone features like the Retina display, gyro and accelerometer. iOS is also the platform for over 900,000 apps that let your iPhone do even more.3

iCloud puts your content on all your devices.

iCloud takes the experience of using iPhone that much further. It stores your content — your music, photos, apps, mail, contacts, calendars, documents and more — and wirelessly pushes it to all your devices. And with Photo Stream, pictures taken on one iOS device automatically appear on all your devices, including your Mac or PC. iCloud is seamlessly integrated into your apps, and it all just works. So you’re up to date everywhere you go. All you have to do is nothing.

  1. Apple received the highest numerical score among consumer smartphone manufacturers in the proprietary J.D. Power and Associates 2009-2012 (Vol. 1 and 2) and 2013 (Vol. 1) U.S. Wireless Smartphone Customer Satisfaction StudiesSM. Study based on 9,767 consumer responses measuring seven manufacturers, and measures satisfaction performance of current wireless mobile ownership of smartphones within two years or less. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2012. Your experiences may vary. Visit
  2. Battery life varies by use and configuration. See for more information.
  3. Refers to the total number worldwide. Not all content is available in all countries.