iCloud is the easiest way to manage your content. Because now you don’t have to.

Access your content on all your devices. Share photos with your favorite people. Or track down a missing iPhone, iPad, iPod touch, or Mac. Whether you have one Apple device or five, iCloud takes care of everything. And you barely have to do a thing.

Your music, movies, apps, and books. Here, there, and everywhere.

You never know when you’ll suddenly be in the mood to listen to a song, launch an app, or continue reading a novel you started. With iCloud, anything you purchase in the iTunes Store, the App Store, and iBooks is automatically available on all your devices the moment you tap Buy. You can also access past purchases from any of your devices.1 And whenever you start something on one device, all your other devices automatically remember where you left off.

iCloud Photo Sharing. Share your favorite pics. With your favorite people.

When you create a shared photo stream, it’s easy to show off just the photos and videos you want to just the people you want to see them. Invite your friends and family and they can add their own photos, videos, and comments as well. And everything is kept up to date on everyone’s devices automatically. A handy Activity view in iOS 7 lets you see all the latest updates to your shared streams at a glance.

Learn more about iCloud Photo Sharing

See and be seen. And have your say, too.

Select photos to share, check out the latest posts and comments from those in your shared stream, and comment away.

Find My iPhone. Lost. And found.

Losing your iPhone feels lousy. Thankfully, iCloud can help you get it back. But if it looks like that’s not going to happen, new Find My iPhone features in iOS 7 make it harder for anyone who’s not you to use or sell your device. Now turning off Find My iPhone or erasing your device requires your Apple ID and password. Find My iPhone can also continue to display a custom message, even after your device is erased. And your Apple ID and password are required before anyone can reactivate it.3

Learn more about Find My iPhone

Apps and iCloud. The latest version, edit, or level. Waiting for you everywhere.

iCloud is so seamlessly integrated into many of the apps that you use every day that you may not notice it’s there. That’s because it’s working behind the scenes to keep your apps up to date on all your devices. So you can begin composing a song in GarageBand on your iPhone and then finish it on your iPad without missing a beat. And iCloud works with third-party apps too. So your latest journal entry, the new film trailer you’re cutting, or even the chess game you started last week is automatically stored everywhere. Just like it should be.

Safari. Browsing is just the beginning.

iCloud keeps the tabs you have open in Safari up to date on your iPad, iPhone, iPod touch, and Mac. So you can go from one device to the next and pick up browsing wherever you left off. Safari also saves web pages — not just links — in your Reading List, so you can get caught up on any device, even when you’re not connected to the Internet. And now iCloud keeps bookmarks in sync between Safari on your iOS devices and your Mac as well as Internet Explorer, Firefox, or Google Chrome on your PC.

iCloud Keychain. Your passwords. Stored, encrypted, and automatically entered.

So many websites require you to sign in these days, it can be hard to remember your account information. Now iCloud can keep track of your account names, passwords, and credit card numbers for you. It doesn’t just remember them, it can help you create them. Password Generator suggests unique, hard-to-guess passwords for your online accounts. Then Safari can enter your passwords automatically whenever you need to sign in or complete an online purchase. iCloud Keychain works on all your iOS 7 devices and your Mac computers running OS X Mavericks. And it’s highly secure thanks to 256-bit AES encryption.

Mail, Calendar, and Contacts. Up-to-date everything.

iCloud stores all the stuff you can’t live without — your calendars, contacts, and email — and keeps it up to date across all your devices. Say you delete an email, add a calendar event, or update a contact. iCloud makes all your changes everywhere. Same with your notes and reminders.

Backup and Restore

You have all sorts of important stuff on your iPhone, iPad, and iPod touch, like your photos and videos. iCloud automatically backs it up daily over Wi-Fi when your device is connected to a power source. You don’t have to do a thing. And when you set up a new iOS device or need to restore information on one you already have, iCloud Backup does the heavy lifting. Connect your device to Wi-Fi and enter your Apple ID and password. Your personal data — along with your purchased music, movies, apps, and books — will appear on your device, automatically.4

Storage

When you sign up for iCloud, you automatically get 5GB of free storage. Your iCloud storage is used for iCloud Backup, app data and documents stored in iCloud, and iCloud Mail (iCloud.com email accounts). If you need more storage, you can easily purchase an upgrade right from your device.

Privacy and Security

Apple takes data security and the privacy of your personal information very seriously, and iCloud features are designed with your privacy in mind.

Learn more about Privacy and Security

iCloud.com

Sign in to iCloud.com from any Mac or PC and you can access important iCloud features like Find My iPhone, Mail, Calendar, Contacts, iWork for iCloud beta, and more.

Setting up iCloud is simple.

Whether you’re on an iPhone, iPad, iPod touch, Mac, or PC, getting started with iCloud is simple. For new Apple devices, there’s a setup assistant built right in. And for everything else, setup takes just a few quick steps.

  1. Family Sharing requires a personal Apple ID signed in to iCloud and iTunes. Music, movies, and books can be downloaded on up to 10 devices per account, five of which can be computers. iOS 8 and OS X Yosemite are required to set up or join a Family Sharing group and are recommended for full functionality. Not all content is eligible for Family Sharing. Content can be hidden by family members; hidden content is not available for download. Content downloaded from family members or acquired via redemption codes is not subject to Ask to Buy.
  2. Automatic downloads require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd generation or later), iPad, or iPad mini; iOS 5 or later on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Download iTunes free.
  3. iTunes Match requires iOS 5.0.1 or later on iPhone 3GS or later, iPod touch (3rd generation or later), iPad, or iPad mini, or a Mac or PC with iTunes 10.5.1 or later. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
  4. Find My iPhone enables you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan. Some features may not be available for all countries or all areas.
  5. Backup of purchased music is not available in all countries. Previous purchases may not be restored if they are no longer on the iTunes Store, App Store, or iBooks.