Ask the millions of people who use and love their Macs why it’s become such an integral part of their lives, and most will tell you that it’s because it just works. Letting them do what they want to do, the way they want to do it. Intuitively. And there’s good reason for that. Only with a Mac do you find absolutely flawless integration of hardware and software. Only with a Mac do you get an operating system built by the same people who built the computer it runs on. Take a Mac out of its box, and you experience that hand-in-glove fit from the word go. Plug it in, turn it on, and you’re ready for anything. That’s because with a Mac, you’ll find all of the essentials built in: USB, FireWire (IEEE 1394), Ethernet, Modem. Macs even come with built-in antennae for wireless networks. And every Mac comes with drivers for most of the printers, joysticks, DV camcorders, keyboards, storage devices, digital cameras, input devices, MP3 players and game pads you’ll be connecting to those ports. So when you plug them in for the first time, they’ll just work, too.
Are you just a tad too well acquainted with the notorious “blue screen of death”? Well now you can bid it a fond farewell. With Mac OS X, you’ll become accustomed instead to industry-leading stability. In this elegant new operating system, memory is fully protected and applications can’t conflict with the OS or one another. And, oh yes, Mac OS X is built on the industrial strength of UNIX. Most Fortune 500 companies, governments and universities rely on UNIX for their mission-critical applications. And now, so can you.
The critics all agree (and how often does that happen?) — not only does iTunes turn the Mac into an unequalled digital jukebox, but iPod has no peer among MP3 players on the market today. iTunes makes it easy to convert the music from your CD collection into MP3 files. Lets you make playlists to match your every mood. Offers one-button burning of audio CDs. And seamless integration with MP3 players. Like iPod. Which fits in your pocket, weighs just 6.5 ounces, holds up to 2,000 songs, features lightning-fast music transfers via FireWire, plays for up to ten hours and lets you take your music wherever you go.
Everyone loves iPhoto, which revolutionises the way you save, organise, share and enjoy digital photos. Included with every Mac, iPhoto lets you easily download, organise, find and share your photos — as prints, in a slide show or on a Web site it will even help you build. Simply drag your mouse, and iPhoto magically grows or shrinks your photo thumbnails. So you can view individual shots in detail or see hundreds of photos on the screen at once, and quickly scroll through thousands to find the one you’re looking for. You may never go back to using a film camera again.
Designed and built for today’s digital lifestyle, the Mac offers
a complete ensemble of digital tools. In addition to iTunes and iPhoto,
Macs come with iMovie and, on all systems equipped
with a SuperDrive, iDVD, as well. Like the Mac
itself, they’re easy to use and work together flawlessly. You’ll
use iMovie to turn raw video footage into polished films — complete
with soundtracks, titling and effects — that friends will actually
ask to watch over and over again. And iDVD will let you burn your photos
and movies onto DVDs that can be played on most commercially available
DVD players.
We think computing on the go should always be a first-class experience.
That’s why we design our PowerBook
and iBook computers the way we do. Light and
thin, and with displays so bright and clear, you’ll think you’re
working on a desktop system. And they come standard with what some other
laptops consider “extras”: capacious hard drives, built-in optical
drives, USB, FireWire,
Ethernet, modem, video out, audio in and WiFi compatibility. Consider
this: can your PC laptop go for six hours on just one battery? Can you
put the system to sleep just by closing the lid? Does it wake up instantly?
Can your PC laptop automatically switch between Ethernet, dial-up and
wireless connections on the fly? Without a restart? Ours can.
When did you last configure a PC for the Internet? Take you long? It won’t
on a Mac. The fact is, most of our customers are up-and-surfing within
15 minutes. And that includes people who never touched a computer before
in their lives. What will your experience be like? You’ll find moving
your favorites, email
contacts and email messages to the Mac mere child’s play. And
just wait until you try the software. Microsoft built features into Explorer
and Entourage found nowhere else, features that make browsing and email
on a Mac an absolute joy. Feel like chatting?
AOL Instant Messenger, Yahoo Messenger, MSN Messenger — all your
favourites are available. In fact, you’ll find tons of Internet tool
options. That includes QuickTime. When it comes to world-class streaming
video, no product offers a better digital media experience. (And with
QuickTime 6, we just upped the ante). Of course on a Mac, it’s just
as easy to stream video, chat, read email and surf wirelessly.
That’s because every Mac is ready for WiFi (802.11) — we call
it AirPort — right out of the box.
The transition to a Mac is easy in part because you’ll continue using the same applications you already know. Microsoft Office v. X for Mac OS X gives you Word, PowerPoint and Excel, all with the same familiar features and shortcut commands. And thanks to exclusive features, the Mac versions improve on their Windows counterparts. Office documents are all fully compatible between Mac and Windows, so you can share everything from spreadsheets to presentations. Beyond Office, you’ll find you can run more than 3,000 applications designed specifically for Apple’s new operating system, Mac OS X. You can do anything you’d dream of doing on the Mac — from CAD to databases to finance.
Standards let everyone work together harmoniously. That’s why Apple has adopted so many of them. Take networking. Networking on a Mac is built on the same technologies used by PCs. As a result, the Mac is at home on PC networks (or just about any other kind), making the business of sharing files and printers with PCs entirely painless. And with Mac OS X you don’t have to be a network administrator to make it all work. What’s more, Gigabit Ethernet is built in. As is support for 802.11 wireless, so you can network without cables inside your house using AirPort or another wireless access point. Of course, you can also swap files via data CD, floppies or Zip disks. And most new peripherals connect via USB or FireWire (two other industry standards), so you can use them with either PCs or Macs.
Our designers and engineers agonise over every millimetre of every new
Macintosh model, and every pixel of the user interface. The result: ergonomic
products that are the toast of the design world. iMac,
PowerBook, iPod,
iBook — you can see obsession with design
and detail wherever you look: the spring-loaded screws that secure the
bottom plate of the new iMac, laser-etched text where others would put
a sticker, the tough colourfast polycarbonate cases of the iMac and eMac,
the swing-away door on the Power Mac G4,
the elegant optical mouse included with all
desktop Macs, the instructions on the back of the door you open to add
memory to an iBook or PowerBook. They’re objects that would be striking
even if they weren’t computers. Tools that are, on every level, a
pleasure to use.
We think you owe it to yourself to experience a Macintosh first-hand.
Check out the high-performance PowerBook. The ultra-fast Power Mac G4.
The oh-so-portable iBook. And the beautiful new iMac. Check them out at
one of our Apple Authorised Resellers soon.
You’ll find the Mac can answer most of your questions itself.
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