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<title>Apple Hot News</title>
<link>http://www.apple.com/hotnews/</link>
<description>Hot News provided by Apple.</description>
<language>en-us</language>
<copyright>Copyright 2008, Apple Inc.</copyright>
<pubDate>Fri, 25 Jul 2008 15:43:04 PDT</pubDate>
<lastBuildDate>Fri, 25 Jul 2008 15:43:04 PDT</lastBuildDate>
<category>Apple</category>
<generator>In house</generator>
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<title>For audio engineering, “you have to use a Mac”</title>
<link>http://www.macworld.com/article/134676/2008/07/audioengineering.html?sr=hotnews</link>
<description>An audio engineer for 33 years, Greg Price offers simple advice to those who’d like to become great engineers themselves. “‘First, you have to play an instrument,’” reports Jim Dalrymple (macworld.com), “‘and second, you have to use a Mac.’” “When it comes to making music, using a Mac isn’t something you should do, Price emphasized, it’s a must.”

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<pubDate>Fri, 25 Jul 2008 15:41:02 PDT</pubDate>
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<title>“I love the iPhone 3G”</title>
<link>http://www.macworld.com/article/134631/2008/07/iphone3g_travels.html?sr=hotnews</link>
<description>Jim Dalrymple (macworld.com) spent his first week with iPhone 3G in Los Angeles, and it “made my trip a little easier,” he says. So much so, that Dalrymple is positively smitten: “I love the iPhone 3G and have already recommended it to many of the people that e-mailed me since its release looking for advice. The addition of GPS made the iPhone much more effective for traveling and MobileMe is a godsend.”</description>
<pubDate>Fri, 25 Jul 2008 15:11:55 PDT</pubDate>
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<title>Game developers enjoying iPhone</title>
<link>http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/07/21/BUUO11RL3M.DTL</link>
<description>“The big winners in Apple’s new online App Store are gamemakers,” says Ryan Kim (sfgate.com). After all, “seven of the top 10 paid applications, including the top five, were video games,” and he reports that Simon Jeffery, president of Sega of America “expects to sell 1 million downloads of Super Monkey Ball on iPhone.” “This is a very viable platform,” Jeffery said. “We’re just scratching the surface on the iPhone.’”</description>
<pubDate>Fri, 25 Jul 2008 08:41:30 PDT</pubDate>
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<title>“The new iPhone is wonderful”</title>
<link>http://www.washingtontimes.com/news/2008/jul/23/more-than-meets-the-i/?sr=hotnews</link>
<description>“It’s hard to be a tech reviewer if products arrive pretty close to perfect,” laments Mark Kellner (washingtontimes.com). But he admits to being “very impressed” with iPhone 3G: “The phone performs very well, e-mail is a breeze, and as a music player, the iPhone-in-iPod mode has no equal.” </description>
<pubDate>Fri, 25 Jul 2008 08:18:58 PDT</pubDate>
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<title>Now playing on iTunes U: 60 Second Lectures</title>
<link>http://deimos3.apple.com/WebObjects/Core.woa/Browse/isc.upenn.edu.1316811421?sr=hotnews</link>
<description>Got a minute? Then you have time to enjoy a lecture from a faculty member at the School of Arts and Sciences at the University of Pennsylvania.  Speaking on a wide range of topics — from enthography to philosphy to music  — the lecturers offer insight, whimsy, and, above all, brevity.</description>
<pubDate>Fri, 25 Jul 2008 08:12:20 PDT</pubDate>
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<title>Mossberg/Boehret “very impressed” with new App Store</title>
<link>http://solution.allthingsd.com/20080722/a-shopping-trip-to-the-app-store-for-your-iphone/?sr=hotnews</link>
<description>Walt Mossberg and Katherine Boehret (allthingsd.com) consider the new App Store “the single best feature in Apple’s second generation iPhone 3G.” The “easy availability of so many programs,” they say, “makes the iPhone a true computing platform, like a pocket-sized Windows or Macintosh PC,” one that allows iPhone owners to “have a device with fresh, different capabilities every day.”

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<pubDate>Thu, 24 Jul 2008 15:56:39 PDT</pubDate>
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<title>iPhone 3G “a superb piece of multipurpose technology”</title>
<link>http://www.baltimoresun.com/technology/bal-bz.pl.himowitz24jul24,0,5942196.column?sr=hotnews</link>
<description>“Better than the original in almost every way,” iPhone 3G “is an endless source of entertainment — as well as a platform for useful business applications that transform it from a cute gadget into a true hand-held computer,” suggests Mike Himowitz (baltimoresun.com). </description>
<pubDate>Thu, 24 Jul 2008 15:49:54 PDT</pubDate>
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<title>Aperture 2 captures five-star rating</title>
<link>http://www.macworld.co.uk/procreative/reviews/index.cfm?reviewid=2680&amp;pagtype=samechandate</link>
<description>Thanks to a  “dramatic overhaul,” Aperture 2, “Apple’s all-in-one photography tool, overtakes Adobe’s Lightroom,” reports Alex Singleton (macworld.co.uk). “Much faster than its predecessor,” Aperture 2 has “a new user interface [that] makes it more appealing to first-time users, and over 100 new features means it significantly leapfrogs Lightroom in functionality.”</description>
<pubDate>Thu, 24 Jul 2008 15:14:16 PDT</pubDate>
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<title>App Store “puts iPhone above all others”</title>
<link>http://www.suntimes.com/technology/ihnatko/1060646,CST-FIN-andy17WEB.article?sr=hotnews</link>
<description>What makes the App Store “a win for the user”?  Andy Ihnatko (suntimes.com) ticks off the reasons: “The entire universe of iPhone software is in one central location.” “Prices start at free.” “Buying and installing an app is dead simple and reliable.” And thanks to the App Store, iPhone and iPod touch now “represent a formidable and legitimate new computing platform.”</description>
<pubDate>Thu, 24 Jul 2008 12:40:59 PDT</pubDate>
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<title>iPhone 3G “still rules the smart-phone roost”</title>
<link>http://www.philly.com/dailynews/features/20080716_Jonathan_Takiff__New_iPhone_still_rules_the_smart-phone_roost.html?adString=pdn.entertainment/features;!category=features;&amp;randomOrd=071708104807</link>
<description>When Jonathan Takiff (philly.com) conducted his own touchscreen-to-touchscreen comparison of three new smartphones — iPhone 3G, LG Dare, and Samsung Instinct — the results were crystal clear.  “The new iPhone,” he reports, “still reigns supreme in overall performance and enjoyment.”</description>
<pubDate>Thu, 24 Jul 2008 08:56:17 PDT</pubDate>
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<title>Quick Tip of the Week: Restricting Spotlight</title>
<link>http://www.apple.com/business/theater/#tutorial=restrictingspotlight?sr=hotnews?sr=hotnews.rss</link>
<description>Did you know that you can tell Spotlight not to index folders you’d prefer to omit from your searches? Or that you can control the order in which search results appear? Find out how by watching the latest Quick Tip of the Week.

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<pubDate>Thu, 24 Jul 2008 08:37:59 PDT</pubDate>
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<title>“The App Store—oh, man, the App Store.”</title>
<link>http://pogue.blogs.nytimes.com/2008/07/17/a-candy-store-for-the-iphone/?sr=hotnews</link>
<description>“It’s a candy store, dude,” David Pogue (nytimes.com) exclaims — a “single, centralized, utterly complete source of software” that makes “the iPhone (or the iPod Touch) do absolutely amazing things…stunts a cellphone has no right to perform.” And because the new App Store “is beautifully integrated with the iPhone itself,” it makes “it fast, simple and idiot-proof to download and install new software morsels.”</description>
<pubDate>Wed, 23 Jul 2008 11:08:32 PDT</pubDate>
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<title>Enjoying “blazing fast” iPhone 3G performance</title>
<link>http://www.freep.com/apps/pbcs.dll/article?AID=/20080721/BLOG01/80721022/1001/news</link>
<description>After taking it on a test drive across Michigan for ten days, Mike Wendland (freep.com) concludes that “the 3G network makes the iPhone about as close to a laptop in convenience and functionality as a mobile phone can be.”  Yet “it’s the new iPhone 2.0 software upgrade that is the most impressive — allowing users to connect seamlessly to business e-mail and run hundreds of new games and programs.”</description>
<pubDate>Wed, 23 Jul 2008 10:25:59 PDT</pubDate>
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<title>Four stars for FileMaker Bento</title>
<link>http://macs.about.com/od/applications/fr/bento_2.htm?sr=hotnews</link>
<description>Bento, the personal database application for Mac OS X Leopard, ”may be one of the most user-friendly relational database applications I have ever encountered,” suggests Tom Nelson (about.com). “For a remarkably low price of $49, FileMaker has created a truly easy-to-use database product.”</description>
<pubDate>Wed, 23 Jul 2008 10:20:36 PDT</pubDate>
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<title>Coming Attractions - The X-Files : I Want to Believe</title>
<link>http://www.apple.com/trailers/fox/thexfilesiwanttobelieve/?sr=hotnews?sr=hotnews.rss</link>
<description>Week after week, season after season, the series captivated the country as FBI agents Fox Mulder and Dana Scully investigated the paranormal and bizarre in The X-Files. Now David Duchnovy and Gillian Anderson reprise their roles as Mulder and Scully in The X-Files: I Want to Believe. The film, directed by Chris Carter, who also created the television series, opens in theaters on Friday, July 25.</description>
<pubDate>Wed, 23 Jul 2008 08:55:15 PDT</pubDate>
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<title>Macs help Trek get the message out</title>
<link>http://www.apple.com/business/profiles/trek/?sr=hotnews	?sr=hotnews.rss</link>
<description>“We’ve got some incredible products,” says John Burke, president of Trek Bicycle. “But if you don’t tell people about them, it doesn’t really matter.” Not about to let that happen, Trek uses their Macs to create videos as marketing and training tools. “We’re using podcasting to talk” directly to consumers about Trek bicycles. As a result, “they’re walking right into the retailers asking for the product.”</description>
<pubDate>Tue, 22 Jul 2008 14:22:38 PDT</pubDate>
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<title>App Store Pick of the Week: Exposure</title>
<link>http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284919489&amp;mt=8</link>
<description>With Exposure, you can take Flickr on the road, browsing and enjoying the billions of photos on Flickr on your  iPhone or iPod touch. Both Exposure (free) and the ad-free Exposure Premium ($9.99) let you browse your own library, flip though a contact’s recent uploads, create favorites, add comments, even search through Flickr’s vast library of images. </description>
<pubDate>Tue, 22 Jul 2008 13:03:57 PDT</pubDate>
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<title>Apple reports record third quarter results</title>
<link>http://www.apple.com/pr/library/2008/07/21results.html?sr=hotnews.rss</link>
<description>In financial results for its fiscal 2008 third quarter, Apple reported its best June quarter for both revenue and earnings in Apple’s history, posting revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share. It also set a new record for Mac sales, shipping 2,496,000 Macs during the quarter, representing 41 percent unit growth and 43 percent revenue growth over the year-ago quarter.</description>
<pubDate>Mon, 21 Jul 2008 13:41:45 PDT</pubDate>
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<title>Apple golden in 2008 International Design Excellence Awards</title>
<link>http://www.businessweek.com/magazine/content/08_30/b4093044731823.htm?sr=hotnews</link>
<description>In its special report on the IDEA 2008 winners, BusinessWeek reports that the iPhone, MacBook Air, and the Apple Wireless Keyboard won Gold awards and iMac won a Silver award in the prestigious annual competition sponsored by the Industrial Designers Society of America (IDSA).</description>
<pubDate>Fri, 18 Jul 2008 15:59:32 PDT</pubDate>
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<title>Now playing on iTunes U: “Ask a Biologist”</title>
<link>http://deimos3.apple.com/WebObjects/Core.woa/Browse/asu.edu.1231717017?sr=hotnews</link>
<description>Hosted by Dr. Biology (CJ Kazilek) and brought to us by Arizona State University, “Ask a Biologist” features interviews of prominent scientists who discuss tiger beetles, marine biology, the history of fire, microbes, bird song, arachnology, and a wide range of other life science topics. Whether you listen to the shows, read the transcripts, or both, “Ask a Biologist” makes for an enjoyable and thought provoking experience. </description>
<pubDate>Fri, 18 Jul 2008 09:24:03 PDT</pubDate>
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