the first iMac,
this iMac,
really changed at all.
about trying to create an
on amazing technology,
very simple.
evolution of a product that
when we first released it.
iMac is just dominated by
new 16:9 display.
way of taking the glass
very perimeter.
and then no display.
completely consumed
that doesn't need to be there.
interruptions, distractions...
other noise.
display and therefore,
about your content.
to be just blown away
are a lot bigger.
iMac had a 15-inch display.
inches and we go all
27 inches.
real estate and with
elements, there's so much
do with that display.
we went to the full 1080p.
even further than 1080p.
to take it well beyond HD.
just doesn't exist
computers.
you're seeing great detail
razor-sharp text,
viewing HD content
clarity.
have on the screen,
push through them in order
brightness for the customer.
use LED backlight systems.
advantage of coming on to
moment you turn it on,
across the entire screen.
features IPS technology.
class display technology.
very good color consistency
display performance.
at every angle.
all-in-one design is simplicity.
makes sense to offer
and mouse.
them as a standard feature
see the mouse,
any simpler.
way that it scales
is that apparently simple
remarkably sophisticated.
figured out how to take the
implement it on a mouse.
point-and-click mouse,
surface of the mouse
Multi-Touch sensor.
mouse we've ever made.
acts essentially as a brain.
fingers on the top shell,
where they're located,
and—through your gesture,
determine what your intent is.
on that top surface.
it without thought.
you would've expected
always have worked.
differences between our new
previous generations,
really radically new.
new graphics processors—
and faster in this new iMac.
computer with
Nehalem processor—
workhorse.
technologies that are really
consumer computer.
proud of this iMac,
of the environment.
environmental story
never over.
how to remove toxins,
from doing that to how do we
really energy efficient?
meet ENERGY STAR requirements,
beyond that.
of the carbon footprint.
customer's use of the
on its carbon footprint.
we really drove at
energy efficiency.
a tremendous advantage,
build the hardware,
create the software.
really manage power
system extensively.
between keystrokes.
in how far we've pushed that
technology to do that.
everything so much further.
are bigger.
is higher.
a wireless keyboard
Multi-Touch mouse.
graphics, a faster processor,
more storage.
best iMac ever.
founding ideas of the iMac,
right now as they were with
the first one.
the first one.
than just
by reinvention,
fantastic opportunities
what's right and what we
to change.
our energy behind improving
that we can make better.
this iMac represents.
our very best thinking,
innovation.