Macintosh solutions are the industry standard in the creative and design markets. Given that most studios and design firms are using Macs, tomorrow’s designers, editors, recording engineers, publishers, artists, web designers and architects are taking advantage of these tools to be more successful in the workplace.

The demand for creative professionals from artists and designers to video editors continues to grow. Higher education departments of graphic communications, film and video, music and audio, architecture, fine arts, multimedia, web production and digital arts choose Apple solutions to help their students reach new levels of professionalism.

Apple provides a powerful, cost-effective platform for the creative professional. The mobility of the MacBook Pro will extend the walls of your classroom or campus lab allowing your faculty and students to create anytime, anywhere. The Mac Pro will maximise your shared lab space by putting tremendous creative firepower at your disposal, allowing more time for your students to experiment and create. These hardware solutions when paired with Mac OS X Tiger, the world’s most advanced operating system, deliver maximum power and flexibility for the creative professional.