Elegant and intuitive interface.
From the moment you pick up iPhone, iPad or iPod touch, you know how to use it. That’s because iOS was designed to be easy to understand. The simple-yet-beautiful Home screen invites you to discover each of the built-in apps. So straight away, you’re browsing your favourite websites, capturing a few candids or texting your friends. And no matter what you’re doing or what app you’re using, everything feels easy, intuitive and even fun.