• 4.0 out of 5 stars

    Love this case, with one exception.

    • Written by from West Grove

    Very happy with this case. Had a smart cover, which magnetically attaches to the side and protects only the front, but this is a step up in terms of protection (obviously), and the ability to both hold the iPad and put it into a bag for travel without worrying about the case moving around and scratching up the iPad (the smart cover had metal-to-metal contact with the device, and would pop off at unexpected times). The suede-like interior is excellent, and the exterior manages to look both industrial and elegant at the same time.

    The one problem seems to be the "hinge" side, which pulls away from the iPad and has to frequently be realigned in order for the case to close correctly.

    I'd love to see Apple follow up with a similar case for the new iPhone due this fall.

    1891 of 2159 people found this useful

  • 5.0 out of 5 stars

    Works great!

    • Written by from Illinois City

    I really like this case. Fits great and protects the iPad well yet still maintains the slim profile.

    1083 of 1357 people found this useful

  • 1.0 out of 5 stars

    Not worthy of the Apple logo.

    • Written by from Denver

    The fit is pretty substandard. The "hinge" is terrible, and it doesn't close properly most of the time (the edge of the cover pulls away from the edge of the iPad); sometimes it pulls away to the point where the magnets aren't close enough to put the iPad to sleep.

    Probably the worst Apple product ever... I can't believe Apple put out something of this quality!

    1435 of 2165 people found this useful

  • 5.0 out of 5 stars


    • Written by from Liverpool

    I have bought various iPad cases over the last year and now wish I had not. This case is fits the iPad 2 very well, though it appears to be made for the new iPad, so there is a a very slight gap. Nevertheless, the case fits snugly enough. I saw someone using one of these whilst travelling from Jersey to France and asked him about it. I was impressed and immediately went online to buy my own from Apple. I have just bought my wife an iPad 2 (refurb) and intend to buy another of these cases for her. Yes, you do pay a bit more for quality!

    286 of 346 people found this useful

  • 5.0 out of 5 stars

    Very Pleased!

    • Written by from Redditch

    After spending too much money buying various cases for my iPad made by 3rd parties, which turned out to be unsuitable for one reason or another, I was pleased to find out that Apple had finally produced a case that will cover the front and back of my iPad.

    I bought the dark grey version immediately and don't regret it. I was a bit concerned because some reviewers were claiming the iPad 2 didnt fit the case properly but I find it to be a great fit (theres no way its falling out).

    It has a soft touch, grippy, feel but it doesn't feel cheap and rubbery. It is very lightweight and slim, which is the main thing for me as I found previous cases to be bulky and heavy.

    I really like that the volume and sleep keys are covered by the case and that the case features 'buttons' for them. I always found reaching these buttons abit of a fiddle to get to on previous cases.

    My only complaint is I wish they had produced one in black, but the dark grey case does look nice on my black iPad.

    Also, I dont find the edges to be particularly sharp as other reviewers have stated, but perhaps I hold my iPad differently.

    All in all, very happy!

    253 of 292 people found this useful

  • 5.0 out of 5 stars

    iPad smart case

    • Written by from dartford

    At £39 a great price to protect the back and front of your iPad.the dark grey case with a black iPad looks really stylish and has full function to all the buttons and camera.a must buy

    260 of 308 people found this useful

  • 4.0 out of 5 stars

    Simple, Functional Case

    • Written by from SANTA FE

    I just bought this case a couple of days ago and thus far have been happy with it. It's nice having a simple one piece case which protects the iPad without adding a lot of bulk. Good for carrying an iPad in a back pack or other bag. I like the dark gray color and the texture for gripping the iPad. Unlike other reviews, I find the fit reasonable and have no trouble opening the magnetic lid (note: I have iPad gen 3). I have not yet tried to remove the case and put it back on since the iPad is very functional staying in the case at all times. The only drawback I have found thus far are the slightly "sharp" edges (similar to original iPad case from Apple) but I understand that part of the functionality of the edge is to add stiffness without requiring that the entire case be stiff.

    152 of 161 people found this useful

  • 2.0 out of 5 stars

    Good protection, but uncomfortable to hold.

    • Written by from St. Albert

    The case fits well and provides good protection, but the edges are actually quite sharp and make the case uncomfortable to hold.

    149 of 163 people found this useful

  • 3.0 out of 5 stars


    • Written by from Boston

    Apple is constantly looking to improve the quality of their products. The Smart Case is the perfect place to begin! This thing cost $50....If the price was $25, I'd give it 4 stars. Does nothing other than hold and cover your iPad.

    155 of 181 people found this useful

  • 5.0 out of 5 stars

    Good color and protective

    • Written by from Aurora

    I bought the dark grey colored smart case and it very nice. The color looks really good and even if it gets some dirt or anything like that on it, it is barely noticeable and can be wiped off easily.
    I was once holding my iPad with this case and suddenly it fell out of my hands and hit the tile floor screen faced. When I picked it up, there was not crack or anything on it. This is a really nice case and is worth the money! :)

    120 of 128 people found this useful

  • 5.0 out of 5 stars

    Don't be fooled...

    • Written by from Tremonton

    This case is amazing. I read so many reviews prior to, and even AFTER, purchasing this case. Most of them were the most nit picky things I'd ever come across. The case fits perfectly with an iPad 3. The rubber feel to the back is awesome to hold in your hands, it makes you feel like it will never fall out. The smart cover, as a stand, works flawlessly. I read on one review that the edges were too sharp… please. The magnetic cover part is very easy to open. The only good thing that I read about this case was the lining. And they nailed that. The lining of the case is very soft and will keep your iPad scratch free on the top and the bottom.

    VERY SATISFIED, don't be fooled by "Reviewers" trying to gain some web traffic or youtube plays by calling an Apple product sub-par.

    126 of 140 people found this useful

  • 5.0 out of 5 stars

    Excellent Choice. Can't understand bad reviews

    • Written by from Englewood

    I had mixed feelings about buying this case based upon some of the previous negative reviews. I have a 3rd gen iPad, so I don't know if it makes any difference in how the device fits in the case. I had a smart cover, but found it was always opening accidentally. I have experienced NONE of the problems aforementioned by others. The case is slim fitting, so it doesn't detract from the sleekness of the iPad. The cover stays closed tightly and folds in the same way the smart cover does. Just be mindful that the case is not shock absorbent. So if you drop it on a hard surface, you're likely to incur damage.

    115 of 125 people found this useful

  • 3.0 out of 5 stars

    Its great if you never take it off and try it again.

    • Written by from San Antonio

    love the case brand new. it fit the ipad well and snugly. however i removed it once and when i tried it again it had stretched to the point that the spine would allow the side of the ipad to come out of the case whenever the flap was folded back and i was holding it in my left hand portrait-wise it was in no danger of coming out but this was annoying as a case should fit better and retain its shape. after a bit of use the flap stared becoming crooked. do love the magnet but not happy overall.

    107 of 117 people found this useful

  • 2.0 out of 5 stars

    Really Disappointed for the price

    • Written by from Greenfield

    I bought this from Apple because I wanted something fitted by the people who made the device.

    What I received was a big disappointment. The case edge rolls off the device where the cover folds back. It's a constant irritation to have to pop it back over the lip.

    The other big issue is that the case was designed to fit previous model iPads, so it has the bigger hole for the 30-pin connector. Unfortunately, that hole is not aligned to the lightning connector properly, so when I plug the device in to charge it, the case slightly obstructs the connector, often causing the device not to charge.

    For the price and being directly from Apple, I expected flawless. I didn't get that kind of product. Not by a long shot. Do not recommend.

    103 of 114 people found this useful

  • 5.0 out of 5 stars

    Owned both faith restored in Apple

    • Written by from Seattle

    Owned both case/covers and the smart case is so amazing this is my first online review. I work as a big four auditor and travel about thirty weeks a year and this case is a game changer. Does not fall off and is sleek thin and easy to use. Finally a case I can travel with and use. Thank you Apple

    86 of 91 people found this useful

  • 5.0 out of 5 stars

    Best case available

    • Written by from Los Angeles

    This case is sturdy enough to protect against shock or scratching, but not overly bulky. The material of the case gives it a good grip, but surprisingly, doesn't get dirty easily or absorb dirt and other substances. The smart cover makes it convenient to stand up vertically or prop up horizontally. It does its job--it protects the iPad without adding to much bulk or heft. One thing to be careful of--the felt underside of the cover can get dirty easily, so be aware of the surface you set it on when the cover is open.

    83 of 88 people found this useful

  • 1.0 out of 5 stars

    smart case not a perfect fit for 4th gen iPad

    • Written by from Hounslow

    I gave single star b'cos the case is not snug fitting the new iPad (4th gen). Very disappointing product from apple for such an expensive case, 40quit!! .
    The case is very loose especially on the longer sides of the pad, the case slips off. The case is just touching the edges not covering and holding the sides, the case stays by holding just 4corners of the pad. The cover should have made slightly smaller in size or more overlapping on to the bezel, another 3millis should have been perfect. Overall this case is not perfect for iPad 4.

    92 of 110 people found this useful

  • 5.0 out of 5 stars

    Exactly what I was looking for

    • Written by from Corvallis

    The color wasn't my first choice, but after buying the light gray one and owning it for an hour I started to foresee how dirty and screwed up it'd get. However, this dark gray one is amazing and looks even better in person than in the pictures. Also, it's not going to get marked up as easilly or noticeably from normal wear and tear. The functionality is perfect, the strength and durability seem really good as well, and it's comfortable to hold in your hands. Also, I have found it very versatile, with tons of different ways to prop it up at different angles--at least more than the pictures describe. I have a 30-degree-or-so angle that I'm loving right now. All in all, I love everything about the case except for the price. But I can still see the amount of designing that went in to making this great product, so I can't get too mad (though it'd be better if made in USA). I have seen the others: my partner has a leather In-case case and it's nowhere near as stylish, comfortable to hold, or people friendly, if you ask me.

    74 of 79 people found this useful

  • 5.0 out of 5 stars

    Great Idea!!

    • Written by from Wilmington

    I bought this dark gray smart case for business travel. It fits the IPad 2 like a glove. To those who have stated that it doesn't fit properly, I would say it is not applied correctly. It needs to be stretched over the corners like a tupperware lid, but snaps into place quite securely. It offers more protection than the plastic back covers. I also like that the cover is not held on by a magnet that can get bumped off easily. I own the aforementioned plastic back cover in conjunction with the magnetically attached smart cover. I can only cite 2 minor disadvantages of the smart case: 1) you cannot take the cover off and use it to wipe your screen.2) you need to use your fingernail to pry the cover open. I can live with both of those and wouldn't hesitate to buy another smart case.

    66 of 69 people found this useful

  • 5.0 out of 5 stars

    I like it a lot!

    • Written by from Saint John

    Don't know what people are complaining about . I got the pink one and my ipad3 fits in there snuggly... It's not moving around at all. It does what I need it to do...protect the iPad and it looks stylish as well!

    67 of 72 people found this useful