Are these black T20i's exclusive to the Apple Store?

I've been looking to get a pair of T20's or T20i's and have only seen the plain steel variety elsewhere. Also, is it just a special edition color or were there perhaps other changes made to the design?

RHA T20i High-Fidelity Noise-Isolating In-Ear Headphones

RHA T20i High-Fidelity Noise-Isolating In-Ear Headphones

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