Can this device be used to pair with new apps i would like to develop?

i would like to work on an app for my school project which will include communication with this device via BLE, and my question is if the device ID required for this communication is publicly available to developers, or it is something which is kept private by the manufacturer?

Thanks in advance

QardioArm Wireless Blood Pressure Monitor

QardioArm Wireless Blood Pressure Monitor

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