How does the clock display stay on while I'm charging?

The clock display will only stay on if I place my watch horizontally - not around its intended piece. It will charge if I place it on the circle piece but not display the clock as it is pictured to do on the box. Is it a setting I need to change on the watch?

Belkin Valet Charge Dock for Apple Watch + iPhone

Belkin Valet Charge Dock for Apple Watch + iPhone

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