Why is this more expensive than the actual watch?

Why is this more expensive than the actual watch?

  • Asked about:  42mm Link Bracelet

2 Answers from the Community

  • Labor. Apple says it takes 9 hours to make each link bracelet using high quality 316L stainless steel. There is a lot of engineering in the bracelet from the butterfly latch to the individual links which can be simply removed (no jeweler required) with the press of a button.

    FWIW, it's not expensive when compared to link bracelets of similar quality from other watch manufacturers. They regularly run twice as much.

  • It's the type of band that makes the price go up. Beside the fact they have the aluminum case and stainless steel case that also makes a difference.